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All Journal SPEKTRA KOMUNIKA
Siti Fatimah Azzahra
Program Studi Komunikasi dan Penyiaran Islam Fakultas Agama Islam Universitas Hasyim Asy’ari
Humanities Languange, Linguistic, Communication & Media Other

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GAYA KOMUNIKASI DAKWAH USTADZAH HALIMAH ALAYDRUS PADA CHANNEL YOUTUBE Siti Fatimah Azzahra; Robi’ah Machtumah Malayati
Spektra Komunika : Jurnal Komunikasi & Dakwah Vol 3 No 1 (2024): SPEKTRA KOMUNIKA : Jurnal Komunikasi & Dakwah
Publisher : Universitas Hasyim Asy'ari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/spektra.v3i1.5806

Abstract

This research aims to uncover the communication style and rhetoric of preaching in the context of Ustadzah Halimah Alaydrus' YouTube channel. The research method employed is descriptive qualitative to systematically identify relevant phenomena. This study applies communication theory and preaching rhetoric theory as an analytical framework to understand how preachers communicate and influence their audience. The research findings indicate that Ustadzah Halimah Alaydrus utilizes an assertive communication style that respects others while clearly stating their beliefs. Her rhetoric is engaging, informative, entertaining, and motivational to her audience. The implications of this research underscore the importance of understanding and appreciating the role of preaching in social media platforms, such as YouTube, as a means to disseminate Islamic teachings and motivate audiences to act in accordance with religious values. This study also highlights the importance of using effective communication strategies to achieve preaching goals and build positive relationships between preachers and the community
Co-Authors Robi’ah Machtumah Malayati