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All Journal Jurnal Ekonomi dan Bisnis Jagaditha Journal of Community Service and Empowerment
Made Ayu Desy Geriadi
Universitas Ngurah Rai, Indonesia
Economics, Econometrics & Finance Social Sciences Other

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Tri Hita Karana for environmental resilience: Enhancing coral reef conservation and sustainable practices in Mengiat Beach Bali Tjokorda Gde Agung Wijaya Kesuma Suryawan; Cokorda Istri Agung Vera Nindia Putri; Made Ayu Desy Geriadi; Anak Agung Istri Dwijayanthi; Riyana Miranti
Journal of Community Service and Empowerment Vol. 5 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jcse.v5i1.29858

Abstract

This collaborative international community service initiative applies the Tri Hita Karana philosophy to improve coral reef conservation at Bali''s Mengiat Beach. The collaboration between Universitas Ngurah Rai and the University of Canberra integrates traditional wisdom and innovative methods, promoting resilience, sustainable practices, and economic growth while adhering to Tri Hita Karana''s holistic principles. The initiative program combines Marine Protected Areas (MPAs) and the Mars Assisted Restoration System (MARRS) to safeguard coral ecosystems. Participatory Action Research (PAR) empowers communities, aligning with the holistic principles of Tri Hita Karana. The methodology encompasses preparation, education, hands-on training, beach clean-ups, and continuous evaluation, reinforcing coral preservation while promoting sustainable practices and ecological well-being. These strategies align with the Tri Hita Karana philosophy, promoting local engagement and resource management. The donation of Reef Stars by the universities to the Bali Coastal and Marine Biodiversity Foundation reflects a commitment to environmental well-being and long-term harmony. The Mengiat Beach collaboration by two universities and the Bali Coastal and Marine Biodiversity Foundation integrates traditional wisdom and modern methods within the Tri Hita Karana philosophy. Through education, training, and reef restoration, the initiative emphasizes community engagement and ecological resilience.
Perceived Value As A Key Variable In Purchase Decisions Beauty Products on The Tiktok Made Mulia Handayani; Made Ayu Desy Geriadi; Nyoman Dwika Ayu Amrita; Tjokorda Gde Agung WIjaya Kesuma Suryawan
Jurnal Ekonomi dan Bisnis Jagaditha Vol. 12 No. 2 (2025): Jurnal Ekonomi dan Bisnis Jagaditha
Publisher : Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/jj.12.2.2025.219-229

Abstract

The increasingly rapid development of technology has had an impact on the business world, including in the marketing sector. Online marketing is a trend in society today. Many business people market their products through TikTok media by using influencers and creating interesting content. This research aims to test the effect of using Influencers and User Generated Content (UGC) in purchasing decisions for cosmetic products on the Tiktok application with Perceived value as a mediating variable in the people of Denpasar City. The object of this research is consumers of beauty products on the Tiktok application. The population of this research is the people of Denpasar City. The sample used was 96 respondents and a questionnaire as a data collection tool. This research uses the SEM analysis method using outer model, inner model , hypothesis testing and mediation testing. The research results found that the use of influencers and UGC had a positive and significant effect on perceived value. The use of influencers has a positive but not significant influence on purchasing decisions, in contrast to UGC and perceived value which have a positive and significant influence on purchasing decisions. In this research, perceived value was able to mediate the influence of the use of influencers and UGC on purchasing decisions for cosmetic products on the TikTok application.
Co-Authors Anak Agung Istri Dwijayanthi Cokorda Istri Agung Vera Nindia Putri Made Mulia Handayani Nyoman Dwika Ayu Amrita Riyana Miranti Tjokorda Gde Agung Wijaya Kesuma Suryawan