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All Journal Jurnal Ekonomi ProBisnis : Jurnal Manajemen
Erlinda Tehuayo
Pattimura University
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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The Influence of Life Style, Product Diversity and Sales Promotions on Purchasing Decisions among Shopee Online Store Customers in Ambon City Merry M. Pelupessy; Erlinda Tehuayo; Putri A. Jihan Dini
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.346

Abstract

The research uses associative research, namely a type of research that aims to analyze the relationship between one variable and other variables. The population in this research is consumers who have made purchases at the Shopee online store. The sample in this research was 100 respondents. The sampling method uses purposive sampling, which is adjusted to the research objectives or problems with the criteria of consumers who are active and have made purchases using the Shopee application. The data collection tool uses a questionnaire which has been tested for validity and reliability and then tests the quality of the data by assessing the outer model or measurement model and the inner model or structural model which is calculated using PLS, and the analysis method in this research uses the Partial Lest Square (PLS) analysis method. The results of this research show that Lifestylepositive influence onbuying decisiononShopee online shop in Ambon City, Product Diversity noinfluence onbuying decisiononShopee online store in Ambon City, and Sales Promotionspositive influence onbuying decision onShopee online shop in Ambon City.
Product Quality, Ambassador Brand and Advertisement on the Decision to Purchase Wardah Facial Cleansing Soap in Ambon City Erlinda Tehuayo; Merry M. Pelupessy; Faradilla Basalamah
ProBisnis : Jurnal Manajemen Vol. 14 No. 4 (2023): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62398/probis.v14i4.349

Abstract

This study aims to determine the effect of product quality, brand ambassadors and advertising on purchasing decisions to purchase Wardah facial cleansing soap in Ambon City. This research is a quantitative descriptive research. the population in this study were consumers of warda facial cleansing soap and the number of samples was 106 respondents. By using a questionnaire as a data collection tool. Sampling using non probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the product quality variable has a positive and significant influence on the purchasing decision variable. Furthermore, the brand ambassador variable has a positive and significant influence on purchasing decisions and the advertising variable has a positive and significant influence on purchasing decisions.
QUALITY OF SERVICE, SAFETY AND TRUST IN CONSUMER SATISFACTION AT THE SAP DELIVERY SERVICE (SATRIA ANTARAN PRIMA) AMBON BRANCH Erlinda Tehuayo; Victor E. Huwae; Abdul Ajis Difinubun
Jurnal Ekonomi Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of service quality, security and trust on customer satisfaction at the SAP delivery service (Satria Anteran Prima) Ambon Branch. This research is a quantitative descriptive research. The population in this study are consumers on SAP services (satria and prima) and the number of samples is 106 respondents. By using a questionnaire as a data collection tool. Sampling using non probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the service quality variable has a positive and significant influence on customer satisfaction. Furthermore, the security variable has a positive and significant effect on consumer satisfaction and the trust variable has a positive and significant effect on customer satisfaction.
Co-Authors Abdul Ajis Difinubun Faradilla Basalamah Merry M. Pelupessy Putri A. Jihan Dini Victor E. Huwae