Jurnal Ekonomi
Vol. 12 No. 04 (2023): Jurnal Ekonomi, 2023

QUALITY OF SERVICE, SAFETY AND TRUST IN CONSUMER SATISFACTION AT THE SAP DELIVERY SERVICE (SATRIA ANTARAN PRIMA) AMBON BRANCH

Erlinda Tehuayo (Pattimura University)
Victor E. Huwae (Pattimura University)
Abdul Ajis Difinubun (Pattimura University)



Article Info

Publish Date
15 Nov 2023

Abstract

This study aims to determine the effect of service quality, security and trust on customer satisfaction at the SAP delivery service (Satria Anteran Prima) Ambon Branch. This research is a quantitative descriptive research. The population in this study are consumers on SAP services (satria and prima) and the number of samples is 106 respondents. By using a questionnaire as a data collection tool. Sampling using non probability sampling technique with purposive sampling method. The data analysis method used is Multiple Linear Regression. Based on the results of the multiple regression test, it shows that the service quality variable has a positive and significant influence on customer satisfaction. Furthermore, the security variable has a positive and significant effect on consumer satisfaction and the trust variable has a positive and significant effect on customer satisfaction.

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...