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Said Mustafa
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STRATEGI PENGEMBANGAN UMKM DI KOTA DUMAI DALAM MENGHADAPI PERSAINGAN PASAR DIGITAL Novelma Lastri; Dwi Hartutik; Variza Aditiya; Said Mustafa; Andi Desy Musdiana
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4115

Abstract

Abstract: This study examines the development strategies of Micro, Small and Medium Enterprises and the challenges faced in Dumai City in facing digital market competition. Local governments play an essential role in supporting MSMEs through financial support, training, mentoring, and facilitation of market access and technology, including the promotion of local products through digital media. Online marketing, including the utilization of social media, marketplaces, and websites, has been shown to improve the competitiveness of MSMEs by expanding market reach, increasing consumer interaction, and driving sales. Digital transformation, as the integration of digital technology in all aspects of business, is imperative for MSMEs to change the way they operate and deliver value to customers, as well as expand market reach. Nonetheless, the development of MSMEs in Dumai City still faces various obstacles, including limited access to capital and technology, difficulties in optimizing online marketing features, as well as digital era challenges such as limited resources, lack of technological understanding, fierce competition, and low digital literacy and infrastructure. Therefore, a comprehensive strategy is needed to empower MSMEs to compete effectively in the digital market. Keywords: MSMEs, Development, Digital Marketing, Digital Transformation,                  Challenges. Abstrak: Penelitian ini mengkaji strategi pengembangan Usaha Mikro, Kecil, dan Menengah serta tantangan yang dihadapi di Kota Dumai dalam menghadapi persaingan pasar digital. Pemerintah daerah memegang peranan esensial dalam mendukung UMKM melalui dukungan finansial, pelatihan, pendampingan, serta fasilitasi akses pasar dan teknologi, termasuk promosi produk lokal melalui media digital. Pemasaran online, mencakup pemanfaatan media sosial, marketplace, dan website, terbukti meningkatkan daya saing UMKM dengan memperluas jangkauan pasar, meningkatkan interaksi konsumen, dan mendorong penjualan. Transformasi digital, sebagai integrasi teknologi digital dalam semua aspek bisnis, merupakan keharusan bagi UMKM untuk mengubah cara beroperasi dan memberikan nilai kepada pelanggan, serta memperluas jangkauan pasar. Meskipun demikian, pengembangan UMKM di Kota Dumai masih menghadapi berbagai hambatan, meliputi keterbatasan akses terhadap modal dan teknologi, kesulitan dalam mengoptimalkan fitur pemasaran online, serta tantangan era digital seperti keterbatasan sumber daya, kurangnya pemahaman teknologi, persaingan ketat, dan rendahnya literasi serta infrastruktur digital. Oleh karena itu, diperlukan strategi komprehensif untuk memberdayakan UMKM agar mampu bersaing efektif di pasar digital. Kata kunci: UMKM, Pengembangan, Pemasaran Digital, Transformasi Digital, Tantangan.
MENEMBUS PASAR UMKM: STRATEGI JITU PENGEMBANGAN PEMASARAN DAN BISNIS Variza Aditiya; Novelma Lastri; Andi Desy Musdiana; Dwi Hartutik; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4143

Abstract

Abstract: This research is a literature review aimed at analyzing marketing and business development strategies through three case studies: Warung Makan Asyik in Balunijuk Village, the skincare product Cozy Cosmetic, and the Nasi Gigit Candu business network. These three studies demonstrate different yet complementary approaches to designing and implementing marketing strategies to increase competitiveness and sales. Through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis, this research identifies internal and external factors influencing the success of each business. The results indicate that leveraging product uniqueness, adapting to market trends, and optimizing social media are crucial elements of an effective marketing strategy. Furthermore, collaboration, product innovation, and appropriate market segmentation are also key drivers of sustainable business development. This literature review is expected to provide theoretical and practical contributions to micro, small, and medium enterprises (MSMEs) in designing marketing development strategies relevant to current market conditions. Keywords: Marketing Strategy, Business Development, SWOT Analysis, MSMEs,                  Marketing Literacy Abstrak: Penelitian ini merupakan literatur review yang bertujuan untuk menganalisis strategi pengembangan pemasaran dan bisnis melalui studi terhadap tiga kasus: Warung Makan Asyik di Desa Balunijuk, produk skincare Cozy Cosmetic, dan jaringan bisnis Nasi Gigit Candu. Ketiga studi tersebut menunjukkan pendekatan yang berbeda namun saling melengkapi dalam merancang dan menerapkan strategi pemasaran guna meningkatkan daya saing dan penjualan. Melalui analisis SWOT (Strengths, Weaknesses, Opportunities, Threats), penelitian ini mengidentifikasi faktor internal dan eksternal yang mempengaruhi keberhasilan masing-masing bisnis. Hasil kajian menunjukkan bahwa pemanfaatan keunikan produk, adaptasi terhadap tren pasar, dan optimalisasi media sosial menjadi elemen penting dalam strategi pemasaran yang efektif. Selain itu, kolaborasi, inovasi produk, dan segmentasi pasar yang tepat juga menjadi pendorong utama dalam pengembangan bisnis yang berkelanjutan. Literatur review ini diharapkan dapat memberikan kontribusi teoritis dan praktis bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam merancang strategi pengembangan pemasaran yang relevan dengan kondisi pasar saat ini. Kata kunci: Strategi Pemasaran, Pengembangan Bisnis, Analisis SWOT, UMKM, Literasi Pemasaran
PERAN STRATEGI PEMASARAN DALAM MENINGKATKAN PERTUMBUHAN EKONOMI: ANALISIS SINTESIS TERHADAP UMKM DI KOTA DUMAI Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5822

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in Indonesia’s economy, including in Dumai City; however, they continue to face challenges in expanding market reach and enhancing competitiveness, particularly in adopting digital marketing technologies. This study aims to synthesize relevant literature on digital marketing strategies and their impact on MSME economic growth in Dumai City. A qualitative approach using a literature review method was employed to analyze previous studies related to digital marketing, e-commerce, and digital transformation among MSMEs. The findings indicate that digital marketing implementation significantly improves sales performance, product visibility, and customer interaction, with some MSMEs reporting substantial revenue increases, even exceeding twofold growth over the past two years. The utilization of social media platforms and digital marketplaces has become a key driver in expanding market access beyond local geographic boundaries. Nevertheless, challenges remain, including limited digital literacy, infrastructure constraints, and underutilization of websites as marketing tools. This study highlights that integrated digital marketing strategies supported by continuous training and institutional assistance are essential to strengthen MSME competitiveness and achieve sustainable growth in the digital era. Keywords: MSMEs, digital marketing, e-commerce, digital transformation, Dumai City. Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia, termasuk di Kota Dumai, namun masih menghadapi berbagai tantangan dalam memperluas jangkauan pasar dan meningkatkan daya saing, khususnya dalam adopsi teknologi pemasaran digital. Penelitian ini bertujuan untuk mensintesis literatur terkait strategi pemasaran digital dan dampaknya terhadap pertumbuhan ekonomi UMKM di Kota Dumai. Metode yang digunakan adalah pendekatan kualitatif melalui tinjauan pustaka (literature review) dengan menganalisis berbagai penelitian relevan mengenai digital marketing, e-commerce, serta transformasi digital pada UMKM. Hasil kajian menunjukkan bahwa penerapan pemasaran digital secara signifikan meningkatkan penjualan, visibilitas produk, serta interaksi dengan konsumen, bahkan beberapa UMKM melaporkan peningkatan omzet hingga lebih dari dua kali lipat dalam dua tahun terakhir. Pemanfaatan media sosial dan marketplace digital menjadi faktor utama dalam memperluas pasar di luar batas geografis lokal. Namun demikian, keterbatasan literasi digital, infrastruktur, serta pemanfaatan website yang belum optimal masih menjadi tantangan utama. Penelitian ini menegaskan bahwa strategi pemasaran digital yang terintegrasi, didukung oleh pelatihan dan pendampingan berkelanjutan dari pemerintah dan pemangku kepentingan, sangat penting untuk meningkatkan daya saing dan pertumbuhan berkelanjutan UMKM di era digitalisasi. Kata kunci: UMKM, pemasaran digital, e-commerce, transformasi digital, Kota Dumai.
STRATEGI PENGEMBANGAN UMKM BERBASIS INOVASI & PLATFORM DIGITAL Variza Aditiya; Novelma Lastri; Dwi Hartutik; Andi Desy Musdiana; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5823

Abstract

Abstract: This study aims to synthesize findings from three recent studies discussing the development strategies of Small and Medium Enterprises (SMEs) through digital innovation, collaborative governance, and technological transformation. The analyzed studies include innovation-based SME development strategies, collaborative ecosystem approaches involving government and business actors, and digital transformation frameworks to enhance competitiveness. Using a qualitative literature synthesis method, this study examines key themes, methodologies, and outcomes across the selected research. The results indicate that digital transformation serves as a primary driver for SME competitiveness, while collaborative governance enhances institutional support and ecosystem resilience. Innovation capability, access to digital platforms, and stakeholder collaboration emerge as critical success factors. The synthesis also highlights that SMEs require not only technological adoption but also capacity building, policy alignment, and adaptive business strategies. This study contributes to the growing discourse on SME development by integrating technological, institutional, and strategic perspectives into a unified analytical framework. Keywords: SMEs Development, Digital Transformation, Collaborative Governance, Innovation Strategy. Abstrak: Penelitian ini bertujuan untuk mensintesis temuan dari tiga studi terbaru yang membahas strategi pengembangan Usaha Mikro Kecil dan Menengah (UMKM) melalui inovasi digital, tata kelola kolaboratif, dan transformasi teknologi. Studi yang dianalisis meliputi strategi pengembangan UMKM berbasis inovasi, model kolaborasi antara pemerintah dan pelaku usaha, serta kerangka transformasi digital untuk meningkatkan daya saing. Menggunakan metode sintesis literatur kualitatif, penelitian ini mengkaji tema utama, metodologi, dan hasil dari penelitian yang dipilih. Hasil menunjukkan bahwa transformasi digital menjadi faktor utama dalam meningkatkan daya saing UMKM, sementara tata kelola kolaboratif memperkuat dukungan kelembagaan dan ketahanan ekosistem usaha. Kapabilitas inovasi, akses platform digital, dan kolaborasi pemangku kepentingan menjadi faktor kunci keberhasilan. Studi ini berkontribusi dalam memperkaya diskursus pengembangan UMKM melalui integrasi perspektif teknologi, institusional, dan strategis. Kata Kunci: Pengembangan UKM, Transformasi Digital, Kolaborasi Tatakelola, Strategi Inovasi.
COLLABORATIVE GOVERNANCE DALAM PENGEMBANGAN UMKM BERKELANJUTAN: MODEL KONSEPTUAL BERDASARKAN SYSTEMATIC LITERATURE REVIEW Said Mustafa; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Suprasman Suprasman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6912

Abstract

Abstract: Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in national economic development by contributing to economic growth, employment generation, and poverty reduction. Nevertheless, MSMEs continue to face significant challenges, including limited access to finance, digital transformation, human resource capability, innovation, and long-term business sustainability. These challenges require a collaborative governance approach that involves government, private sector, academia, financial institutions, communities, and civil society in a shared decision-making process. This study aims to synthesize the existing body of knowledge on collaborative governance in sustainable MSME development through a systematic literature review. The study adopts the Systematic Literature Review (SLR) method by analyzing scholarly articles indexed in Scopus, Web of Science, and Google Scholar. The review focuses on governance models, stakeholder roles, enabling factors, implementation challenges, and future research directions. The findings reveal that successful sustainable MSME development is strongly influenced by stakeholder trust, facilitative leadership, institutional design, active participation, and digital technology integration. Furthermore, multi-stakeholder collaboration enhances innovation capacity, market access, competitiveness, and business resilience. This review contributes by providing a comprehensive synthesis of collaborative governance literature in sustainable MSME development and identifying research gaps that may guide future theoretical and empirical studies. Keywords: Collaborative Governance, MSMEs, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review.   Abstrak: Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian nasional yang berkontribusi terhadap pertumbuhan ekonomi, penciptaan lapangan kerja, dan pengurangan kemiskinan. Namun demikian, berbagai tantangan seperti keterbatasan akses permodalan, transformasi digital, kapasitas sumber daya manusia, inovasi, serta keberlanjutan usaha masih menjadi kendala dalam pengembangan UMKM. Kondisi tersebut mendorong perlunya pendekatan collaborative governance yang melibatkan pemerintah, sektor swasta, akademisi, komunitas, lembaga keuangan, dan masyarakat dalam suatu proses pengambilan keputusan yang kolaboratif. Artikel ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan collaborative governance dalam pengembangan UMKM berkelanjutan melalui kajian literatur. Penelitian menggunakan metode Systematic Literature Review (SLR) dengan menganalisis artikel ilmiah bereputasi yang diperoleh dari basis data Scopus, Web of Science, dan Google Scholar. Analisis difokuskan pada konsep, model, aktor, faktor keberhasilan, tantangan implementasi, serta arah penelitian masa depan. Hasil sintesis menunjukkan bahwa keberhasilan pengembangan UMKM berkelanjutan sangat dipengaruhi oleh tingkat kepercayaan antarpemangku kepentingan, kepemimpinan fasilitatif, desain kelembagaan, partisipasi aktif, serta integrasi teknologi digital. Selain itu, kolaborasi multipihak mampu meningkatkan kapasitas inovasi, akses pasar, daya saing, dan ketahanan UMKM dalam menghadapi perubahan lingkungan bisnis. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian collaborative governance dalam pengembangan UMKM berkelanjutan sekaligus mengidentifikasi kesenjangan penelitian yang dapat menjadi agenda penelitian selanjutnya. Kata kunci: Collaborative Governance, UMKM, Sustainable Development, Stakeholder Collaboration, Systematic Literature Review
Artificial Intelligence in Strategic Management: A Systematic Literature Review Suprasman Suprasman; Novelma Lastri; Variza Aditiya; Dwi Hartutik; Said Mustafa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 4 (2026): August 2026 (1)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i4.6913

Abstract

Abstract: The rapid advancement of Artificial Intelligence (AI) has transformed the way organizations formulate strategies, make decisions, and create competitive advantages. AI implementation is no longer limited to business process automation but also supports data analytics, market forecasting, product innovation, and strategic decision-making. Nevertheless, organizations continue to face significant challenges in adopting AI, including organizational readiness, workforce competencies, data governance, and ethical concerns. This study aims to synthesize the existing literature on AI implementation in strategic management through a Systematic Literature Review (SLR). Relevant scholarly articles were collected from Scopus, Web of Science, and Google Scholar based on predefined inclusion criteria. The review focuses on theoretical developments, organizational benefits, implementation challenges, critical success factors, and future research directions. The findings indicate that AI significantly enhances strategic decision-making, operational efficiency, business innovation, and organizational competitiveness. However, successful AI implementation depends on organizational readiness, digital leadership, data quality, and human resource capabilities. This review contributes by providing a comprehensive conceptual synthesis of AI in strategic management and identifying promising directions for future research. Keywords: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.   Abstrak: Perkembangan kecerdasan buatan (Artificial Intelligence atau AI) telah mengubah cara organisasi merumuskan strategi, mengambil keputusan, dan menciptakan keunggulan kompetitif. Implementasi AI tidak lagi terbatas pada otomatisasi proses bisnis, tetapi juga mendukung analisis data, prediksi pasar, inovasi produk, serta peningkatan efektivitas pengambilan keputusan strategis. Meskipun demikian, implementasi AI dalam manajemen strategis masih menghadapi berbagai tantangan, seperti kesiapan organisasi, kompetensi sumber daya manusia, tata kelola data, serta aspek etika penggunaan teknologi. Penelitian ini bertujuan untuk mensintesis perkembangan penelitian mengenai penerapan AI dalam manajemen strategis melalui pendekatan Systematic Literature Review (SLR). Artikel ilmiah yang dianalisis diperoleh dari basis data Scopus, Web of Science, dan Google Scholar berdasarkan kriteria inklusi yang telah ditetapkan. Analisis difokuskan pada perkembangan konsep, manfaat, tantangan implementasi, faktor keberhasilan, serta arah penelitian di masa depan. Hasil sintesis menunjukkan bahwa AI memberikan kontribusi signifikan terhadap peningkatan kualitas pengambilan keputusan, efisiensi operasional, inovasi bisnis, dan keunggulan kompetitif organisasi. Namun, keberhasilan implementasi AI sangat dipengaruhi oleh kesiapan organisasi, kepemimpinan digital, kualitas data, serta pengembangan kompetensi sumber daya manusia. Penelitian ini memberikan kontribusi konseptual berupa pemetaan perkembangan kajian AI dalam manajemen strategis serta mengidentifikasi peluang penelitian selanjutnya. Kata kunci: Artificial Intelligence, Strategic Management, Digital Transformation, Decision Making, Systematic Literature Review.  
Co-Authors Andi Desy Musdiana Dwi Hartutik Novelma Lastri Suprasman Suprasman Variza Aditiya