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All Journal ProBank: Jurnal Ekonomi dan Perbankan Society
Erwinda Sam Anafih
Universitas Muhammadiyah Karanganyar
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Model Pemberdayaan Pengelolaan Wisata Telaga Madirda untuk Meningkatkan Jumlah Pengunjung di Masa Pandemi COVID-19: Empowerment Models of Telaga Madirda Tourism Management to Increase Visitors during the COVID-19 Pandemic Yitno Puguh Martomo; Samsi Samsi; Erwinda Sam Anafih; Liem Gai Sin
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.498

Abstract

Telaga Madirda, a village tourism destination managed by the Berjo Village-Owned Enterprise in Ngargoyoso Sub-District, Karanganyar Regency, Central Java, boasts an exotic natural charm ripe for development. This study investigates the empowerment model of Berjo Village-Owned Enterprise and explores innovative approaches to managing this potential tourism hotspot. Employing a qualitative descriptive method, the study utilizes an empowerment model approach across three stages: awareness, capacity building, and empowerment. Findings reveal that village leaders’ commitment bolsters Berjo Village-Owned Enterprise’s empowering process, enabling innovative event models to attract more visitors. The introduction of spiritual tourism and night camping has notably drawn individuals to Telaga Madirda, offering a retreat for relaxation and therapeutic purposes during the COVID-19 pandemic.
Model Pemberdayaan Pengelolaan Wisata Telaga Madirda untuk Meningkatkan Jumlah Pengunjung di Masa Pandemi COVID-19 Yitno Puguh Martomo; Samsi Samsi; Erwinda Sam Anafih; Liem Gai Sin
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.498

Abstract

Telaga Madirda, a village tourism destination managed by the Berjo Village-Owned Enterprise in Ngargoyoso Sub-District, Karanganyar Regency, Central Java, boasts an exotic natural charm ripe for development. This study investigates the empowerment model of Berjo Village-Owned Enterprise and explores innovative approaches to managing this potential tourism hotspot. Employing a qualitative descriptive method, the study utilizes an empowerment model approach across three stages: awareness, capacity building, and empowerment. Findings reveal that village leaders’ commitment bolsters Berjo Village-Owned Enterprise’s empowering process, enabling innovative event models to attract more visitors. The introduction of spiritual tourism and night camping has notably drawn individuals to Telaga Madirda, offering a retreat for relaxation and therapeutic purposes during the COVID-19 pandemic.
Komitmen Kepemimpinan BAZNAS dalam Mengoptimalkan Potensi Zakat dan Memperkuat Ekonomi Masyarakat Samsi Samsi; Yitno Puguh Martomo; Erwinda Sam Anafih
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.750

Abstract

This study employs a qualitative case study approach to examine the leadership commitment of the National Zakat Amil Agency (BAZNAS) in optimizing zakat potential and empowering the community economy in Karanganyar Regency. Data were collected through observations, document analysis, and in-depth interviews with key stakeholders, including BAZNAS leaders and managers. Data analysis was conducted using triangulation to ensure the validity and reliability of the findings. The results reveal that effective zakat management, driven by program innovation and supported by local government initiatives, significantly contributes to economic empowerment. Nonetheless, challenges such as low public participation, limited digital integration, and disparities in zakat distribution remain. Overcoming these issues necessitates strengthening governance, improving public awareness, integrating technological solutions, and implementing data-driven distribution strategies with oversight from independent supervisors. In conclusion, zakat possesses substantial potential for economic empowerment when managed with a firm commitment aligned with Islamic principles. The unwavering dedication of BAZNAS leadership can transform zakat management and distribution into a catalyst for economic growth, enhanced community welfare, and sustainable poverty reduction in Karanganyar Regency.
Pengaruh Strategi Relationship Marketing Terhadap Brand Iphone Dengan Electronic Word Of Mouth Sebagai Variabel Mediasi Pada Generasi Z Kamila Asadiyah Azahro; Erwinda Sam Anafih
ProBank Vol 11, No 1 (2026)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v11i1.2206

Abstract

This study aims to analyze the effect of relationship marketing on brand resonance for the iPhone brand, with electronic word of mouth serving as the mediating variable Generation Z consumers in Indonesia. In this era of rapid digital transformation, technology companies face the need to forge strong emotional bonds with the digital consumer generation. This study employed a quantitative method involving 195 respondents from the Greater Solo area, who were selected using purposive sampling. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The findings show that relationship marketing significantly influences the creation of brand resonance and serves as a driver of electronic word of mouth. However, an interesting result shows that electronic word of mouth does not significantly influence brand resonance for high-equity brands such as the iPhone among Generation Z, nor does it prove to be a mediator. This fact underscores that for global premium brands, users’ direct experiences and personal relationships with the company play a far more dominant role in building brand attachment than digital opinions from fellow consumers on social media platforms.
Co-Authors Kamila Asadiyah Azahro Liem Gai Sin Samsi Samsi Yitno Puguh Martomo