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All Journal Journal of International Conference Proceedings Media Ekonomi KOPEMAS Society
Liem Gai Sin
Universitas Ma Chung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Analysis Effectiveness Execution Productionof Tea Bottle Sosro (Case Study: SinarSosro Malang) Vita Kartika Widhianingtyas; Almukaromah Dewi Puspita; Liem Gai Sin
Journal of International Conference Proceedings (JICP) Vol 1, No 1 (2018): Proceedings of the 1st International Conference of Project Management (ICPM) Mal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (40.807 KB) | DOI: 10.32535/jicp.v1i1.120

Abstract

The purpose of this study is to create or improve the use of goods or services for others. The process of production execution that can be directly done by the consumer one of them. Running the production process can be used directly and directly in producing goods or services that can be enjoyed by consumers. The objectives of production are to increase the value of use, increase the prosperity of the community, increase profits, increase business fields and maintain the business continuity of the company. This research uses PT SinarSosro as a case study. Data collection is done by interview and secondary data obtained from retail and to end user. The data were analyzed by qualitative descriptive technique, for guides to focus the research according to the facts in the field. Keywords: production management, PT SinarSosro, qualitative descriptive
ANALISIS PERBEDAAN GAYA PENGAMBILAN KEPUTUSAN PEMBELIAN KONSUMEN LAKI-LAKI DAN PEREMPUAN AKAN PRODUK SUPLEMEN MAKANAN DI KOTA MALANG Liem Gai Sin
Media Ekonomi Media Ekonomi : Vol 19 No 2 Juli 2019
Publisher : Lembaga Publikasi Ilmiah dan Penerbitan (LPIP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/medek.v19i02.7271

Abstract

Penelitian ini bertujuan untuk mengetahui perbedaan gaya pengambilan keputusan pembelian konsumen laki-laki dan perempuan akan produk suplemen makanan di Kota Malang. Gaya pengambilan keputusan pembelian ditinjau dari 8 komponen Consumer Styles Index (CSI) yang ditemukan oleh Sproles dan Kendall (1086) yaitu Quality Conscious, Brand Conscious, Novelty Fashion Conscious, Recreation Conscious, Price Conscious, Impulsive/Careless, Confused by Overchoice, Brand Loyalty/Habitual. Populasi dari peneliian ini adalah konsumen suplemen makanan di Kota Malanag. Total sampel penelitian ini berjumlah 250 responden yang dipilih dengan menggunakan metode kuota sampling. Teknik analisis data dan pengujian hipotesis yang digunakan dalam penelitian ini adalah Uji Mann Whitney U. Penelitian ini menemukan beberapa gaya keputusan pembelian konsumen yang sama dan berbeda pada laki-laki dan perempuan. Pada laki-laki ditemukan gaya Quality Conscious/Perfectionism Brand Conscious Confused by Overchoice Brand Loyalty/Habitual Time-energi conserving. Pada perempuan ditemukan gaya Quality Conscious/Perfectionism Novelty Fashion Conscious Recreation Conscious.
PENDAMPINGAN PENGEMBANGAN UKM KERIPIK BUAH UNTUK PERLUASAN KE PASAR EKSPOR Santi Widyaningrum; Catharina Aprilia Hellyani; Liem Gai Sin; Rino Tam Cahyadi
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) 2022
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Abstract

Pandemi Covid-19 telah mempengaruhi berbagai sektor kehidupan termasuk bidang bisnis dan ekonomi. Kondisi ini juga dialami oleh UKM CV Putri Alin Jaya sebagai produsen keripik buah di kota Batu, Malang. UKM ini sudah berdiri sejak tahun 2007 dengan menyerap tenaga kerja sampai 25 orang yang dijangkau dari tetangga sekitar rumahnya. Perubahan yang terjadi pada lingkungan pasar selama kondisi Pandemi Covid-19 telah membuat pasar lesu dan terjadi penurunan pada penjualan sehingga berdampak pada pengurangan jumlah produksi untuk meminimalisir kerugian. Berlatar belakang dari permasalahan ini, kami melakukan pendampingan dengan tujuan memberikan pengetahuan tentang standar, prosedur ekspor dan pasar ekspor produk makanan agar usaha ini dapat bertahan bahkan berkembang memasuki pasar Internasional melalui perluasan ke pasar ekspor. Metode pelaksanaan kegiatan pengabdian diawali dengan focus group discussion (FGD) dengan Ibu Yayuk Murniwati pemilik UKM CV Putri Alin Jaya melalui meeting Zoom dikarenakan masih diberlakukannya pembatasan social masa pandemic Covid-19. Dalam FGD tersebut disampaikan penjelasan tentang tujuan pengabdian dan sekilas teknis prosedur Export serta penggalian data dan informasi mengenai kegiatan bisnis keripik buah khas Batu tersebut. Dari hasil FGD dirumuskan buku saku Export yang berisikan penjelasan tahapan ekspor mulai dari persiapan sebelum ekspor, prosedur ekspor serta strategi pemasaran ekspor produk makanan.
Membangun Budaya Etika Bisnis: Studi Kasus Nestlé: Fostering A Culture of Business Ethics: A Case Study of Nestlé Liem Gai Sin; Noor Fareen Abdul Rahim; Jocelyne Lee Jia Lin; Brahmmanand Sharma; Chanda Gulati; Hanis Zahira Binti Harmony Ghani; Gao Ming; Guo Yinuo; Hafisha Binti Mas Hassan; Andra Aprillia Ayu Triana; Yogita Pawar; Kamini Tomar; Kritika Mittal
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.496

Abstract

Nestlé is one of the largest food companies in the world, with a presence in 191 countries and solid loyal customers. Nevertheless, a big organization like this cannot escape adverse ethical behavior in their company. Business ethics is the study of an organization’s corporate governance and initiatives related to corporate social responsibility. Businesses are morally obligated to give the public, stakeholders, customers, and the government the real worth of their money. Every firm engages in unethical practices for personal gain. This study aims to determine whether Nestlé will be able to survive in the long run if it is involved in unethical practices. Furthermore, this study intends to determine whether their involvement affects the customer’s purchase intention to buy their product. An online survey has been conducted to gather more information and provide evidence to support the conclusions. One hundred respondents from Malaysia, Indonesia, and India participated in this study. The analysis demonstrated that brand awareness, business ethics, and business ethics impact the intention of customers to buy Nestlé products. This study offers insightful information about how consumers view Nestlé, which could help them increase consumer trust in their brand.
Model Pemberdayaan Pengelolaan Wisata Telaga Madirda untuk Meningkatkan Jumlah Pengunjung di Masa Pandemi COVID-19: Empowerment Models of Telaga Madirda Tourism Management to Increase Visitors during the COVID-19 Pandemic Yitno Puguh Martomo; Samsi Samsi; Erwinda Sam Anafih; Liem Gai Sin
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.498

Abstract

Telaga Madirda, a village tourism destination managed by the Berjo Village-Owned Enterprise in Ngargoyoso Sub-District, Karanganyar Regency, Central Java, boasts an exotic natural charm ripe for development. This study investigates the empowerment model of Berjo Village-Owned Enterprise and explores innovative approaches to managing this potential tourism hotspot. Employing a qualitative descriptive method, the study utilizes an empowerment model approach across three stages: awareness, capacity building, and empowerment. Findings reveal that village leaders’ commitment bolsters Berjo Village-Owned Enterprise’s empowering process, enabling innovative event models to attract more visitors. The introduction of spiritual tourism and night camping has notably drawn individuals to Telaga Madirda, offering a retreat for relaxation and therapeutic purposes during the COVID-19 pandemic.
Co-Authors A.A. Gde Satia Utama Almukaromah Dewi Puspita Andra Aprillia Ayu Triana Brahmmanand Sharma Catharina Aprilia Hellyani Chanda Gulati Daisy Mui Hung Kee Erwinda Sam Anafih Gao Ming Guo Yinuo Hafisha Binti Mas Hassan Hafizh Sasining Ramadhan Hanis Zahira Binti Harmony Ghani Irene Saw Ai Ling Jocelyne Lee Jia Lin Kamini Tomar Kritika Mittal Liang Mei Qi Lim Hooi Sien Madhu Ashok Pandey Noor Fareen Abdul Rahim Puran Puran Rino Tam Cahyadi, Rino Tam Rudresh Pandey Samsi Samsi Santi Widyaningrum Tan Jia Tien Varsha Ganatra Vita Kartika Widhianingtyas Yitno Puguh Martomo Yogita Pawar