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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Economics Research and Social Sciences Global Review of Tourism and Social Sciences
Mohamad Najmudin
Universitas Janabadra
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Tourism Industry and Community Readiness: A Case Study of the Mandalika Special Economic Zone (KEK) Muhammad Azizurrohman; Uwi Martayadi; Mohamad Najmudin; Fathurrahim Fathurrahim; I Wayan Bratayasa
Journal of Economics Research and Social Sciences Vol 7, No 1: February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i1.13652

Abstract

The local community of Kuta Mandalika Village is required to adapt to the regional tourism industry as the spearhead of tourism operations in the Special Economic Zone for Tourism in West Nusa Tenggara. As a result, researchers aim to see how prepared the residents of Kuta Mandalika Village are to welcome tourism to their village. The cognitive, emotional, and conative components all play a role in community readiness. The community at Kuta Mandalika Village was studied using a qualitative research method. In-depth interviews and a non-probability sample strategy were used to identify relevant informants in this study. For the first phase, snowball sampling was chosen as the data collection strategy. According to the findings, the community of Kuta Mandalika Village are well prepared to host tourism activities in the Mandalika Special Economic Zone. However, they are not yet prepared to participate in the tourism industry. The village is in the process of transitioning to a tourism-based society. The phenomena of rapid tourist development pushe the community as hosts, who are directly affected by tourism, to prepare themselves in an indirect way. The government, academics, and the private sector all have a role to play in helping to develop the surrounding community in terms of the capital and skills that the industry requires.
Pengaruh Perceived Security, Perceived Ease Of Use, Dan Perceived Usefulness Terhadap Repurchase Intention Melalui Satisfaction Dan Customer Trust Pada E-Commerce Marketplace Tiara Nur Anisah; Mohamad Najmudin; Andika
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 9 No. 2 (2026)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v9i2.24207

Abstract

Penelitian ini bertujuan untuk menginvestigasi peran mekanisme teknis dan keamanan dalam mendorong niat pembelian ulang pelanggan pada platform marketplace di Indonesia melalui kerangka kerja Technology Acceptance Model (TAM) yang diperluas. Secara khusus, studi ini mengevaluasi bagaimana persepsi keamanan, kemudahan penggunaan, dan manfaat penggunaan membentuk kepuasan dan kepercayaan pelanggan sebagai mediator perilaku pasca-pembelian. Menggunakan pendekatan kuantitatif, data dikumpulkan dari 231 responden yang merupakan pengguna aktif marketplace melalui survei daring dengan teknik purposive sampling. Data tersebut kemudian dianalisis menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Temuan penelitian mengungkapkan bahwa kemudahan penggunaan merupakan stimulus utama dalam menciptakan kepuasan pelanggan, yang selanjutnya menjadi pendorong paling signifikan bagi niat pembelian ulang. Namun, hasil pengujian menunjukkan bahwa kemudahan teknis semata tidak mampu secara langsung membangun kepercayaan pelanggan tanpa dukungan jaminan keamanan transaksi dan manfaat fungsional yang nyata. Hal ini mengindikasikan pergeseran perilaku konsumen digital di Indonesia yang semakin rasional dan kritis dalam mengevaluasi nilai serta keamanan platform belanja daring. Penelitian ini memberikan kontribusi teoretis pada literatur adopsi teknologi serta strategi praktis bagi pelaku industri e-commerce untuk meningkatkan loyalitas pelanggan melalui penguatan integritas sistem dan manfaat fungsional. Keterbatasan dan arah untuk penelitian masa depan juga dibahas dalam studi ini
Socialization of Taxation As A Moderating Variable In The Application of The Theory Of Planned Behavior To Taxpayer Compliance Della Nanda Luthfiana; Andika Andika; Mohamad Najmudin; Joko Purwanto Nugroho
Dinasti International Journal of Economics, Finance & Accounting Vol. 4 No. 3 (2023): Dinasti International Journal of Economics, Finance & Accounting (July - August
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v4i3.1872

Abstract

The tax system serves as a means for the government to generate additional revenue necessary to fulfill its obligations. The objective of this study was to examine the impact of the Theory of Planned Behavior (TPB) on taxpayer compliance in Yogyakarta, with tax socialization serving as a moderating variable. The research was conducted within the city of Yogyakarta and involved 110 taxpayer respondents. The consecutive sampling method was employed as the sampling technique, and data analysis was performed using partial least squares (PLS) analysis with SmartPLS 3.3.3 software. The findings of the study indicate that moral obligation and trust in the government do not have a significant influence on taxpayer compliance, while tax awareness demonstrates a significant effect on taxpayer compliance. However, tax socialization was unable to moderate or strengthen the impact of moral obligation, trust in the government, and tax awareness on taxpayer compliance in Yogyakarta.
Determinants of Consumer Preference for Local Brands: A Comprehensive Review of Recent Literature Mohamad Najmudin; Luong Dinh Thien Duc; Sitti Mujahida
Global Review of Tourism and Social Sciences Vol. 1 No. 1 (2024): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i1.318

Abstract

This article presents a comprehensive review of recent literature on consumer preferences for local brands, focusing on 34 empirical studies published between 2018 and 2022. The study identifies key factors influencing consumers’ decisions to favor local brands over global alternatives by employing a systematic literature review method. These factors include cultural identity, emotional connection, and economic considerations, with a particular emphasis on the role of brand management, social identity theory, and consumer behavior in shaping preferences. The review highlights variations in consumer preferences across different geographic and economic contexts, especially in emerging markets, and explores the competition between local and global brands. The findings offer valuable insights for both researchers and practitioners, shedding light on the complex drivers behind local brand preferences and providing guidance for enhancing market competitiveness. This review also underscores the importance of ethnocentrism, nationalism, and strategic brand management in fostering local brand loyalty. Future research directions are suggested to further explore these determinants and their implications in diverse settings.
How Social Media Marketing and Online Customer Reviews Shape Purchase Decisions: The Role of Brand Awareness Mohamad Najmudin; Ardik Praharjo; Naila Erliyan; Noor Aziz
Global Review of Tourism and Social Sciences Vol. 1 No. 3 (2025): Global Review of Tourism and Social Sciences
Publisher : Yayasan Ghalih Pelopor Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/grtss.v1i3.327

Abstract

This research aims to analyze the influence of social media marketing and online customer reviews on purchase decisions via Instagram Reels, with brand awareness as a mediating variable. The research adopts a quantitative approach with a population of Pinkflash Instagram followers who have previously purchased its products. The number of samples used in this research was 100 respondents using techniques purposive sampling. Data was collected using an online questionnaire. The data analysis method used is a range of scales and Structural Equation Model (SEM) with software SmartPLS 4.0. The results indicate that brand awareness significantly influences purchase decisions. Online customer reviews have a significant positive influence on brand awareness but do not directly impact purchase decisions. Social media marketing positively influences both brand awareness and purchase decisions. Furthermore, both online customer reviews and social media marketing have indirect positive effects on purchase decisions through brand awareness.
Co-Authors Andika Andika Ardik Praharjo Azizurrohman, Muhammad Della Nanda Luthfiana I Wayan Bratayasa Joko Purwanto Nugroho Luong Dinh Thien Duc Naila Erliyan Noor Aziz Sitti Mujahida Tiara Nur Anisah Uwi Martayadi Wiwik Handayani