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All Journal Journal of Economics Research and Social Sciences Journal of Innovation Research and Knowledge Samalewa: Jurnal Riset dan Kajian Manajemen Media Bina Ilmiah Bakti Sekawan : Jurnal Pengabdian Masyarakat Journal Of Responsible Tourism Pentahelix BJHTCR Jurnal Pengabdian Dosen Republik Indonesia (JPDRI)

I Wayan Bratayasa

Department Of Tourism, Sekolah Tinggi Pariwisata Mataram, West Nusa Tenggara

Author-ID : 5853852

Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGEMBANGAN POTENSI TAMAN WISATA EDUKASI JABAL RAHMAH DESA JANGO KECAMATAN JANAPRIA, KABUPATEN LOMBOK TENGAH Murianto Murianto; Sri Susanty; Indrapati Indrapati; I Wayan Bratayasa
Media Bina Ilmiah Vol. 17 No. 7: Februari, 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33578/mbi.v17i7.305

Taman wisata edukasi jabal rahmah kini semakin banyak pengunjung karena berkembangnya kegiatan pariwisata di Taman Wisata edukasi jabal rahmah dapat memberikan dampak atau pengaruh yang luas baik itu dampak positif maupun negatif terhadap kondisi lingkungan fisik, kondisi ekonomi, sosial dan budaya bagi masyarakat sekitar di kawasan wisata tersebut, khususnya penduduk desa jango. Model pengembangan taman wisata edukasi jabal rahmah yang digunakan dalam pengembangannya adalah Community Based Tourism atau yang dikenal dengan pariwisata berbasis masyarakat, yang didalamnya memiliki 3 prinsip yaitu: a). Mengikutsertakan masyarakat dalam pengambilan keputusan yang di kelola oleh masyarakat yang tergolong dalam kelompok sadarwisata (Pokdarwis), b). Keterlibatan masyarakat dalam usaha-usaha untuk meningkatkan pendapatan, c). Pembuatan paket-pake wisata yang melibatkan semua potensi-potensi yang dimiliki di Taman wisata edukasi jabal rahmah, Kabupaten Lombok Tengah. Keterlibatan PENTAHELIX pengembangan pariwisata yang ada disekitar destinasi wisata dan desa lain yang terdekat sehingga dapat memberikan multifler effect kepada masyarakat luas.

Tourism Industry and Community Readiness: A Case Study of the Mandalika Special Economic Zone (KEK) Muhammad Azizurrohman; Uwi Martayadi; Mohamad Najmudin; Fathurrahim Fathurrahim; I Wayan Bratayasa
Journal of Economics Research and Social Sciences Vol 7, No 1: February 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jerss.v7i1.13652

The local community of Kuta Mandalika Village is required to adapt to the regional tourism industry as the spearhead of tourism operations in the Special Economic Zone for Tourism in West Nusa Tenggara. As a result, researchers aim to see how prepared the residents of Kuta Mandalika Village are to welcome tourism to their village. The cognitive, emotional, and conative components all play a role in community readiness. The community at Kuta Mandalika Village was studied using a qualitative research method. In-depth interviews and a non-probability sample strategy were used to identify relevant informants in this study. For the first phase, snowball sampling was chosen as the data collection strategy. According to the findings, the community of Kuta Mandalika Village are well prepared to host tourism activities in the Mandalika Special Economic Zone. However, they are not yet prepared to participate in the tourism industry. The village is in the process of transitioning to a tourism-based society. The phenomena of rapid tourist development pushe the community as hosts, who are directly affected by tourism, to prepare themselves in an indirect way. The government, academics, and the private sector all have a role to play in helping to develop the surrounding community in terms of the capital and skills that the industry requires.

ANALISIS PENENTUAN STRATEGI PEMASARAN DENGAN KONSEP MARKETING MIX PADA DAYA TARIK WISATA GILI LAMPU LOMBOK TIMUR Yona Floranika; Erri Supriyadi; I Wayan Nuada; Muharis Ali; I Gusti Ngurah Oka Widjaya; Indrapati Indrapati; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 2 No 2: Nopember 2022
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Gili Lampu is a marine tourism destination that has potential with uniqueness and characteristics that are not owned by other tourist destinations in the vicinity which are expected to attract large numbers of tourists, one way is to do marketing. This study will discuss the marketing strategy carried out by the Gili Lampu manager using the concept of the marketing mix, the aim is to find out the obstacles in the application of the strategy that has been carried out. This research method uses a qualitative method with a descriptive approach. The results of this study reveal that the marketing strategy carried out by the Gili Lampu manager uses the concept of a marketing mix, especially the 8p marketing mix, where for each 8p variable it has been carried out namely product, price, place, promotion, people, packaging, program and partnership. , there are several variables that are still not optimally carried out by the manager such as products, prices, promotions and programs. For this reason, it is very important to determine the right marketing strategy for tourist destinations because it will have a very large influence in increasing the number of tourist visits.

Dampak Pengabdian Kepada Masyarakat Terhadap Pengembangan Pariwisata: Studi Kasus di Bali, Indonesia Annisa Rizkikaddhuhani; I Wayan Bratayasa
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 1 (2023): PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

Community service has become an essential aspect of sustainable tourism development, especially in developing countries where tourism is a significant source of revenue. This study aims to examine the impact of community service on tourism development in Bali, Indonesia. Using a case study approach, data were collected from various sources, including interviews with tourism stakeholders, community leaders, and tourists. The findings show that community service initiatives have a positive impact on tourism development in Bali. These initiatives contribute to the improvement of local infrastructure, the preservation of cultural heritage, and the promotion of eco-tourism activities. Moreover, community service projects increase community involvement in tourism, enhance community pride and ownership, and foster a sense of responsibility towards sustainable tourism development

Mengembangkan Potensi Pariwisata Lombok Melalui Pelatihan dan Pemberdayaan Masyarakat Lokal Risky Angga Pramuja; I Wayan Bratayasa; Putrawan Habibi
PENTAHELIX: Jurnal Ilmiah Pengabdian Pariwisata Vol 1 No 2 (2023): Pentahelix: Jurnal Ilmiah Pengabdian Pariwisata
Publisher : Pusat Kajian Pariwisata dan Publikasi Jurnal Sekolah Tinggi Pariwisata Mataram

This research aims to develop tourism potential in Lombok through training and empowering local communities. The research was conducted by collecting data through surveys and interviews with local communities, as well as involving tourism-related stakeholders. The results of the study show that local people have a positive perception of the tourism industry, but their participation is still limited. Through skills training, local people can acquire the necessary knowledge and skills to be actively involved in the tourism industry. Training and empowering local communities have had positive impacts, including increased income, improved quality of products and services, and greater participation in owning and managing tourism businesses. However, there are still challenges that need to be overcome, such as cooperation between the government, tourism managers and local communities, access to training and resources, and sustainable tourism development. Recommendations for this research include expanding training programs, developing policies that support local community participation, and synergies between the government, the tourism sector, and local communities. This research is expected to provide guidance and a positive contribution in developing tourism potential in Lombok and other areas with a similar context

STRATEGI MENGANGKAT CITRA JAJANAN LOKAL SEBAGAIPENUNJANG PRODUK PARIWISATA DI DESA LENDANG NANGKA LOMBOK TIMUR Doni Argian Okta; Lalu Yulendra; I Ketut Purwata; I Wayan Nuada; I Wayan Bratayasa
Journal Of Responsible Tourism Vol 3 No 1: Juli 2023
Publisher : Program Studi S1 Pariwisata, Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jrt.v3i1.2717

Penelitian ini bertujuan untuk (1) mengidentifikasi faktor internal dan eksternal untuk mengangkat citra jajanan tradisional(2) merumuskan alternatif strategi mengangkat citra jajanan lokal yang sesuai untuk Desa Lendang Nangka. Penelitian ini menggunakan metode analisis deskriptif kualitatif. Metode penentuan informan secara purposive sampling. Data yang digunakan dalam penelitian ini adalah observasi, wawancara mendalam dan dokumentasi. Analisis data yang digunakan adalah Analisis SWOT : (1) Matriks Internal Factor Evaluation (IFE) (2) Matriks Eksternal Factor Evaluation (EFE) untuk mengidenifikasi faktor iternal dan eksernal, mengetahui posisi dan merumuskan alternatif strategi mengangkat citra jajanan tradisonal di Desa Lendang Nangka Lombok timur. Hasil penelitian menunjukkan bahwa Matriks Internal Factor Evaluation (IFE), yang menjadi kekuatan utama dari Desa Lendang Nangka Lombok timur adalah. Berdasarkan Matriks Eksternal Factor Evaluation (EFE), yang menjadi peluang utama Dengan adanya teknologi yang canggih dapat dimanfaatkan sebagai sarana promosi andalan, serta adanya destinasi wisata di sekitar Desa Lendang Nangka sebagai poin utama untuk di kunjungi, dan memiliki peluang potensi jajanan lokal/tradsioinal sebagai produk wisata yang akan menujang destinasi wisata tersebut, selain itu akan berefek bagi para pelaku UMKM.

STRATEGI PENGELOLAAN DALAM MENINGKATKAN DAYA SAING PARIWISATA BERBASIS MASYARAKAT PADA OBJEK WISATA BENGKAUNG LOMBOK BARAT Kaysi, Afif Dzul; Purwata, I Ketut; Bratayasa, I Wayan
Samalewa: Jurnal Riset & Kajian Manajemen Vol. 3 No. 2 (2023): Samalewa: Jurnal Riset & Kajian Manajemen
Publisher : Fakultas Ekonomi dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/samalewa.v3i2.1353

This study aims to find out how the local community is involved in managing of tourism at Bengkaung tourism objects, Batu Layar Sub-District, West Lombok Regency. This study used a qualitative research method with a descriptive qualitative approach. The data used in this study were obtained directly using the interview method with research informants, namely the Village Government, Pokdarwis Chairmen, Communities and Tourists. Data analysis techniques were carried out using qualitative data analysis techniques, including data reduction, data presentation, and verification/drawing conclusions and SWOT analysis to formulate the right strategy in the management and development of tourism at Bengkaung tourism objects. Testing the validity of the data was carried out using the triangulation method. Based on the data analysis that has been carried out, the results show that tourism management at the Bengkaung tourist attraction has been carried out with the concept of community based tourism (CBT). The forms of community involvement in community-based tourism management at Bengkaung tourism objects, namely community involvement in managing tourist objects, community involvement in protecting the environment of tourist objects, and community involvement in efforts to gain profit. SWOT analysis in the management and development of tourism at Bengkaung tourism objects produces four alternative strategies, namely SO strategy, WO strategy, ST strategy and WT strategy.

BALANCING SUSTAINABLE TOURISM DEVELOPMENT WITH LOCAL REGULATION: A CASE STUDY OF SURANADI VILLAGE'S EFFORTS IN ENVIRONMENTAL CONSERVATION AND CULTURAL PRESERVATION I Wayan Bratayasa
Journal of Innovation Research and Knowledge Vol. 3 No. 6: Nopember 2023
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research delves into the intricate dynamics surrounding the Suranadi Village Local Regulation of 2022, a pivotal milestone in the village's journey towards sustainable tourism development. By examining the multifaceted impacts and challenges arising from the implementation of this regulation, our study unveils a compelling narrative of environmental conservation, cultural preservation, and community engagement. We uncover the regulation's remarkable successes in mitigating environmental degradation, preserving the village's cultural heritage, and empowering its local community. However, we also illuminate the delicate balance between conservation and economic growth, as some local businesses face profitability challenges due to stringent regulations. Our findings underscore the importance of adaptive governance, continuous stakeholder consultation, and harmonious integration of conservation and economic prosperity in sustainable tourism efforts. Suranadi Village emerges as a beacon of hope in the global tourism landscape, offering valuable insights for destinations striving to harmonize responsible tourism with environmental stewardship, cultural authenticity, and community well-being

Pelatihan Keamanan dan Keselamatan bagi Pelaku Pariwisata di Kabupaten Lombok Utara Bratayasa, I Wayan; Mahsar, Lalu; Gede, I Putu
Jurnal Pengabdian Dosen Republik Indonesia Vol. 1 No. 2 (2025): Jurnal Pengabdian Dosen Republik Indonesia
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar

Kabupaten Lombok Utara merupakan destinasi wisata unggulan yang menawarkan keindahan alam dan budaya yang kaya dari ujung timur kecamatan bayan sampai ujung barat kecamatan pemenang. Namun, pesatnya perkembangan sektor pariwisata juga menghadirkan tantangan dalam aspek keamanan dan keselamatan bagi wisatawan serta pelaku pariwisata, terutama peningkatan tamu berkunjung ke kabupaten termuda yang ada di provensi Nusa Tenggara Barat. Program pelatihan ini bertujuan untuk meningkatkan kesadaran, pengetahuan, dan keterampilan pelaku industri pariwisata dalam mengantisipasi risiko serta menangani keadaan darurat, peristiwa gempa bumi pada tahun 2018 menjadi Pelajaran yang paling berharga bagi kabupaten Lombok utara. Metode pelaksanaan meliputi sosialisasi, pelatihan teori dan praktik, serta evaluasi berkelanjutan. Hasil yang diharapkan adalah peningkatan pemahaman terhadap prosedur keamanan dan kenyaman di kawasan wisata, terbentuknya SOP standar, serta meningkatnya kualitas layanan pariwisata yang aman dan profesional. Dengan adanya program ini, Lombok Utara dapat menjadi destinasi wisata yang tidak hanya indah tetapi juga aman bagi wisatawan, serta meningkatkan daya saingnya di tingkat nasional dan internasional.

Spiritual Tourism: A Grounded Theory Approach Sudiarta, Made; Bratayasa, I Wayan; Subadra, I Nengah; Endrayani
Bali Journal of Hospitality, Tourism and Culture Research Vol. 2 No. 2 (2025): Synergies for Sustainable Tourism Resilience in Challenging Times @ Bali Journa
Publisher : Language Assistance

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.16902652

Spiritual tourism is a rapid growing segment of the travel industry that focuses on journeys aiming at fostering personal growth, self-discovery, and connection with sacred or transcendent experiences. This article explores the evolution, current trends, and future directions of spiritual tourism through a qualitative, grounded theory approach. Historically rooted in ancient pilgrimages and religious practices, spiritual tourism has evolved into a blend of traditional and contemporary spiritual pursuits, influenced by globalization and the rise of new age spirituality. Using Bali as a case study, the article highlights the island’s emergence as a global center for spiritual tourism which driven by its unique cultural and natural offerings. However, challenges such as cultural commodification and sustainability concerns are also discussed. The article identifies gaps in the literature, including the need for deeper qualitative research and the exploration of technology’s role in shaping spiritual tourism experiences. Ultimately, spiritual tourism offers significant potential for fostering cross-cultural understanding and sustainable development

Co-Authors Abdurahman Abdurrahman Annisa Rizkikaddhuhani Azizurrohman, Muhammad Doni Argian Okta Endrayani Erri Supriyadi Gede, I Putu I Gusti Ngurah Oka Widjaya I Ketut Purwata I Nengah Subadra I Nyoman Switrayana I Wayan Nuada I Wayan Nuada Indrapati Indrapati Kaysi, Afif Dzul Mahsar, Lalu Martayadi, Uwi Mohamad Najmudin Muhammad Haris Nasri Muhammad Mujahid Dakwah Muharis Ali Murianto Murianto Prayuda, Danu Satria Purwata, I Ketut Putrawan Habibi Risky Angga Pramuja rodhi, mohammad najib Satria Prayuda, Danu Sudiarta, Made Susanty, Sri Uwi Martayadi Wiwik Handayani Yona Floranika Yulendra, Lalu Zamroni Alpian Muhtarom Zefanya Andryan Girsang

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