Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal IMPACTS: International Journal of Empowerment and Community Services
Audita Nuvriasari
Universitas Mercubuana Yogyakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Development Program on Digital Marketing and Brand Strengthening for Cellular Businesses in Gunungkidul Regency Candra Eka Prasetiya; Audita Nuvriasari; Azwar; Nurul Putri Ardiani; Mifta Ul’Ulum
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13065

Abstract

The development of communication technology has boosted the level of business competition, one of which is SMEs selling mobile phones. Msellular & Apple Store is one of the SMEs engaged in mobile phone trading and is located in Wonosari, Gunungkidul, DIY. The business problems faced by Msellular & Apple Store are (1) Social media as an online marketing tool has not been used optimally (2) The identity or brand of the store is not well known by the local community (3) There is no customer database that can be used as a source of marketing programs. The solution to solve that problem are: (1) Optimizing the use of social media through improving design and content, (2) Strengthening store branding through collaboration with other parties and (3) Develop a customer database based on information technology. The methods used in this program are: (1) counseling, (2) training and (3). Mentoring. The counseling carried out is educating partners about strategies for strengthening brands and expanding cooperation networks. Training activities include: (1). content creation for marketing through social media and (2). create a customer database based on IT. Mentoring is intended to monitor program implementation. The results of this activity are: (1). content on social media is increasingly attractive and used as a marketing tool, (2). the establishment of cooperation with other parties to strengthen the store brand and (3). availability of customer database to support marketing activities.
Strengthening Online Marketing and Product Innovation for The "Nglarisi Jogja" Msme’s Community Candra Asmarawan; Audita Nuvriasari; Gumirlang Wicaksono; Wanda Siahaan; Novita Ariani
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13066

Abstract

"Ngelarisi UMKM Jogja" is a Community of Micro, Small and Medium Enterprises (MSMEs) located in the city of Jogja with 80 business members. This community is a place for MSMEs actors to exchange information and help each other promote MSMEs products. Business fields in this community include culinary, craft, services and fashion. Facing increasingly fierce business competition, community members must strive to attract consumer buying interest. However, there are a number of obstacles faced by community members. These obstacles are: (1) Not optimal use of social media as a means of online promotion for MSMEs products. This is due to the limited knowledge of members, especially the middle-aged in operating social media, (2) Lack of product innovation in MSMEs so that it is less attractive to consumer buying. The programs implemented to overcome these problems are: (1). provide training using social media. Especially Instagram, Facebook and features like snap stories and reels, (2). Conduct product innovation with the aim of increasing the attractiveness and increasing the economic value of the product. The methods used in this activity are: training for the use of social media and assistance in product innovation. The achievements of this activity are: partners can use content on social media to market MSMEs products, (2). increasing product variants through product innovation in the form of hampers and parcels.
Co-Authors Azwar Candra Asmarawan Candra Eka Prasetiya Gumirlang Wicaksono, Gumirlang Mifta Ul’Ulum Novita Ariani Nurul Putri Ardiani Wanda Siahaan