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All Journal PROSIDING SEMINAR NASIONAL Proceeding Seminar LPPM UMP Tahun 2014 EKUITAS (Jurnal Ekonomi dan Keuangan) Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Asian Journal of Community Services (AJCS) IMPACTS: International Journal of Empowerment and Community Services
Gumirlang Wicaksono, Gumirlang
Universitas Mercu Buana Yogyakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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MODEL STRATEGI PENINGKATAN DAYA SAING UKM INDUSTRI KREATIF BERBASIS ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN Nuvriasari, Audita; Wicaksono, Gumirlang; Sumiarsih, Sumiarsih
Proceeding Seminar LPPM UMP 2015: Buku I Bidang Ilmu Ekonomi dan Pertanian, Proceeding Seminar Nasional LPPM 2015, 26 September
Publisher : Proceeding Seminar LPPM UMP

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Abstract

Tujuan dari penelitian ini adalah: (1). Memetakan kondisi UKM Industri Kreatif berdasarkan hasil analisis SWOT, (2). Merumusakan strategi untuk mendukung peningkatan daya saing berdasarkan kekuatan, kelemahan, peluang dan ancaman pada UKM Industri Kreatif, (3). Mengidentifikasi karakteristik UKM Industri Kreatif berbasis orientasi pasar, (4). Mengidentifikasi karakteristik UKM Industri Kreatif berbasis orientasi kewirausahaan, (5). Membangun model strategi peningkatan daya saing UKM Industri Kreatif berbasis orientasi pasar dan orientasi kewirausahaan, dan (6). Merumusakan implementasi strategi peningkatan daya saing UKM Insustri Kreatif berbasis orientasi pasar dan orientasi kewirausahaan.  Jenis penelitian adalah penelitian kualitatid dengan menggunakan pendekatan  action research, yakni kegiatan penelitian yang dilanjutkan dengan aksi atau implementasi. Sampel penelitian adalan 100 UKM Industri Kreatif bidang usaha Handicraft (aneka kerajinan perak, serat alam, gerabah, kulit, dan kayu) dan bidang usaha fashion (aneka Batik) yang berada di Propinsi DIY. Metode pengumpulan data meliputi: observasi, kuesioner, wawancara mendalam, dan Focus Group Discussion (FGD). Hasil penelitian menunjukkan bahwa model strategi peningkatan daya saing UKM berbasis orientasi pasar dapat dikembangkan melalui strategi pemasaran intensif, kepuasan konsumen, keunggulan bersaing dan penguatan budaya organisasi. Model strategi peningkatan daya saing berbasis orientasi pasar dapat dikembangkan melalui strategi peningkatan kemampuan/kompetensi, motivasi diri, inovasi organisasi dan kemitraan. Kata kunci : SWOT Analisis, Daya Saing, Orientasi Pasar, Orientasi Kewirausahaan
STRATEGI PENINGKATAN NILAI JUAL MAKANAN TRADISIONAL Gumirlang Wicaksono; Raswan Udjang
PROSIDING SEMINAR NASIONAL & INTERNASIONAL 2015: Prosiding Bidang Sosial Ekonomi dan Psikologi The 2nd University Research Colloquium
Publisher : Universitas Muhammadiyah Semarang

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Abstract

The purposes of this study were to determine: (1).  The strengths and weaknesses factors  of  SMEs in an effort to increase the sale value of traditional food products, (2). What strategies do SMEs need to increase the sale value of traditional food products, and (3). How is the performance of SMEs after the implementation of strategies to increase the sale value of traditional food products. The sample of this study was 20 members of the “Asosiasi KelompokTani Handayani” in Kepek Village, Wonosari, Gunungkidul, DIY. The method of collecting data in this study is observation and interview. The approach used in this research is qualitative descriptive method and action research. The stages in the action research include observation, implementation, and evaluation. The implemented program is education and training in thefield of packaging design, product labeling, the use of spinner machine, and the use of information technology facilities.  Keywords: sale value of product, packaging, labeling, product quality
PERAN ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN STRATEGI BERSAING TERHADAP PENINGKATAN KINERJA UKM Audita Nuvriasari; Gumirlang Wicaksono; Sumiyarsih Sumiyarsih
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 19 No 2 (2015)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2015.v19.i2.88

Abstract

Pokok permasalahan pada penelitian ini adalah lemahnya kinerja UKM. Hal ini dapat disebabkan oleh faktor budaya bisnis (orientasi pasar dan orientasi kewirausahaan) serta faktor strategi bersaing pada UKM. Masalah penelitian yang diangkat adalah bagaimana pengaruh orientasi pasar, orientasi kewirausahaan dan strategi bersaing terhadap kinerja UKM. Tujuan dari penelitian ini adalah untuk menganalisis pengaruh orientasi pasar, orientasi kewirausahaan dan strategi bersaing terhadap kinerja UKM. Sampel penelitian adalah 100 UKM Industri Kreatif di Propinsi DIY dengan bidang usaha handycrapts (aneka kerajinan perak, serat alam, gerabah, kulit, dan kayu) dan bidang usaha fashion (aneka Batik). Pengujian hipotesis menggunaan analisis jalur/path analysis. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara orientasi pasar dan orientasi kewirausahaan terhadap strategi bersaing (strategi diferensiasi, biaya rendah, dan fokus). Orientasi pasar dan orientasi kewirausahaan berpengaruh positif terhadap kinerja UKM. Strategi bersaing (strategi diferensiasi, biaya rendah, dan fokus) berpengaruh positif terhadap kinerja UKM. Orientasi kewirausahaan memiliki pengaruh langsung yang lebih tinggi dibanding orientasi pasar.
PENGARUH ORIENTASI INOVASI DAN TIPE INOVASI TERHADAP KINERJA UMKM INDUSTRI KREATIF DI PROPINSI DIY Gumirlang Wicaksono; Subarjo Subarjo
Parsimonia - Jurnal Ekonomi dan Bisnis Vol 5 No 2 (2018): Jurnal Akuntansi, Manajemen dan Bisnis
Publisher : Ma Chung Press

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Abstract

The objective of this research is to examine the effect of innovation orientation and type of innovation on the performance of Creative Industry UMKM in DIY. This type of innovation includes product innovation and marketing innovation. The research sample is the leader or manager of MSMEs Creative industries in DIY that are engaged in various handicraft industries. Data analysis method uses descriptive statistics that are used to describe innovation orientation, type of innovation, and performance, and inferential statistics are intended for hypothesis testing. The results showed that: there was a positive and significant influence between innovation orientation on product innovation and marketing innovation, there was a positive and significant influence between product innovation and marketing innovation on the performance of MSMEs, there was a positive and significant influence between the orientation of innovation and the performance of SMEs with the type of innovation as mediation.
Online Marketing and Packaging Innovation to Increase Purchase Intention in MSMEs “GIG’S BATIK” Yogyakarta Audita Nuvriasari; Gumirlang Wicaksono; Laras Nartanti; Karis Melly Andriani; Eko Yulianto
Asian Journal of Community Services Vol. 2 No. 8 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajcs.v2i8.5686

Abstract

The community service program was carried out at MSMEs Gig's Batik in Yogyakarta. The purpose of this activity is to increase consumer buying interest in Gig's Batik so that it will have an impact on improving business performance. Methods of implementing activities through training and counseling. The results of community service are increased knowledge and skills of partners in developing promotional content through social media (Instagram and TikTOK), increased consumer interest in Gig's Batik products as indicated by the increased number of followers on social media, and increased consumer demand to package batik products in packaging. innovations produced during community service activities.
Development of Education-Based Tourism and Expansion of Marketing Networks in Kampung Batik Giriloyo Audita Nuvriasari; Krisnita Candrawati; Gumirlang Wicaksono; Serlipuji Lestianengrum; Sucia Eka Ayunda
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13061

Abstract

Kampung Batik Giriloyo is one of the tourist villages and the center of the hand-drawn batik industry located in Kabupaten Bantul, DIY. The tourism village is managed by the Paguyuban Batik Tulis Giriloyo as a community service partner from the UMBY team. The management of the tourist village is good but there are still shortcomings, especially in the development of variants of educational tourism attractions and expansion of marketing networks. Partners have used information technology to market educational tours or batik products. However, partners are still limited in knowledge and skills to use on-line media as a means of promotion to expand their marketing network. The solution to these problems is to transfer science and technology to partners through outreach, training and advocacy or mentoring activities. The activities carried out are: (1). Educational Tourism Development Counselling, (2). Training on making accessories made of batik, (3) Training on creating a database of Cooperation partners, (4). Cooperation proposal making training, and (5). Online marketing training. The activity outputs are: (1). The addition of educational tourism variants through learning to make batik accessories and (2) Increasing the knowledge and skills of partners in the field of marketing and expanding the network of cooperation.
Strengthening Online Marketing and Product Innovation for The "Nglarisi Jogja" Msme’s Community Candra Asmarawan; Audita Nuvriasari; Gumirlang Wicaksono; Wanda Siahaan; Novita Ariani
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 1 (2022): IMPACTS: VOL. 1 NO. 1 SEPTEMBER 2022
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i1.13066

Abstract

"Ngelarisi UMKM Jogja" is a Community of Micro, Small and Medium Enterprises (MSMEs) located in the city of Jogja with 80 business members. This community is a place for MSMEs actors to exchange information and help each other promote MSMEs products. Business fields in this community include culinary, craft, services and fashion. Facing increasingly fierce business competition, community members must strive to attract consumer buying interest. However, there are a number of obstacles faced by community members. These obstacles are: (1) Not optimal use of social media as a means of online promotion for MSMEs products. This is due to the limited knowledge of members, especially the middle-aged in operating social media, (2) Lack of product innovation in MSMEs so that it is less attractive to consumer buying. The programs implemented to overcome these problems are: (1). provide training using social media. Especially Instagram, Facebook and features like snap stories and reels, (2). Conduct product innovation with the aim of increasing the attractiveness and increasing the economic value of the product. The methods used in this activity are: training for the use of social media and assistance in product innovation. The achievements of this activity are: partners can use content on social media to market MSMEs products, (2). increasing product variants through product innovation in the form of hampers and parcels.
Co-Authors Audita Nuvriasari Audita Nuvriasari Audita Nuvriasari Candra Asmarawan Eko Yulianto Karis Melly Andriani Krisnita Candrawati Laras Nartanti Novita Ariani Raswan Udjang, Raswan Serlipuji Lestianengrum Subarjo Subarjo Sucia Eka Ayunda Sumiarsih Sumiarsih, Sumiarsih Sumiyarsih, Sumiyarsih Wanda Siahaan