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All Journal IMPACTS: International Journal of Empowerment and Community Services
Mat Salleh Ayub
Universiti Malaysia Sabah
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia Mat Salleh Ayub; Suddin Lada; Arif Kamisan Pusiran
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14515

Abstract

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.
We Care Programme: Uplift and Educational Support at Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia Wong Sing Yun; Suddin Lada; Brahim Chekima; Siti Nor Bayaah Ahmad; Rudy Ansar; Faerozh Madli; Mat Salleh Ayub
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2023): IMPACTS: VOL. 2 NO. 2 SEPTEMBER 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.15972

Abstract

ABSTRACT Purpose - This Community Project’s major goal is to uplift and provide educational support to the underprivileged students in the Needy Children’s Home of Bondulu, Toboh Tambunan. This initiative also aims to motivate and encourage the students to attain a higher level of educational achievement. Methods – Conducting workshops and motivation sessions on educational support to students in need. Through such sessions, students are shared with important information such as courses offered, course entry requirements, career opportunities, etc. Next, interactive activities are carried out to encourage students’ participation and to obtain intuitive education-related information from the students’. Result and discussions – Students from the Needy Home are better informed of the courses offered, the entry requirements and the career pathway available. They become highly motivated as they are exposed to the educational opportunities available to them upon completing their secondary education. Conclusion – In conclusion, the community project achieved its objectives in increasing the student’s knowledge of the education opportunities available to them and to be highly motivated to continue to a higher education level. Besides that, this project also helps the students to build higher self-esteem and to become highly motivated in pursuing higher education. This will assist the achievement of the Sustainable Development Goal (SDG) 4 which aims at ensuring equal access to all levels of education for the vulnerable.
Co-Authors Arif Kamisan Pusiran Brahim Chekima Faerozh Madli Rudy Ansar Siti Nor Bayaah Ahmad Suddin Lada Wong Sing Yun