Garuda - Garba Rujukan Digital

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia Mat Salleh Ayub; Suddin Lada; Arif Kamisan Pusiran
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14515

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.

We Care Programme: Uplift and Educational Support at Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia Wong Sing Yun; Suddin Lada; Brahim Chekima; Siti Nor Bayaah Ahmad; Rudy Ansar; Faerozh Madli; Mat Salleh Ayub
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2023): IMPACTS: VOL. 2 NO. 2 SEPTEMBER 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.15972

ABSTRACT Purpose - This Community Project’s major goal is to uplift and provide educational support to the underprivileged students in the Needy Children’s Home of Bondulu, Toboh Tambunan. This initiative also aims to motivate and encourage the students to attain a higher level of educational achievement. Methods – Conducting workshops and motivation sessions on educational support to students in need. Through such sessions, students are shared with important information such as courses offered, course entry requirements, career opportunities, etc. Next, interactive activities are carried out to encourage students’ participation and to obtain intuitive education-related information from the students’. Result and discussions – Students from the Needy Home are better informed of the courses offered, the entry requirements and the career pathway available. They become highly motivated as they are exposed to the educational opportunities available to them upon completing their secondary education. Conclusion – In conclusion, the community project achieved its objectives in increasing the student’s knowledge of the education opportunities available to them and to be highly motivated to continue to a higher education level. Besides that, this project also helps the students to build higher self-esteem and to become highly motivated in pursuing higher education. This will assist the achievement of the Sustainable Development Goal (SDG) 4 which aims at ensuring equal access to all levels of education for the vulnerable.

The Adoption of ChatGPT in SME Human Resource Practices: Integrating TOE–TAM with Trust as a Mediator and Religiosity as a Moderator Hanung Eka Atmaja; Suddin Lada; Shinta Ratnawati; Miftachul Mujib; Satrio Tegar Sadewo; Raina Dewi Aldianti
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/5q341684

Purpose: The development of artificial intelligence technology, particularly ChatGPT, presents both opportunities and challenges for Small and Medium-sized Enterprises (SMEs) in enhancing the efficiency of human resource management practices. However, the level of adoption of this technology is still influenced by various complex factors, not only technical but also psychological and individual values. This study aims to analyse the factors influencing the adoption of ChatGPT in SMEs through the integration of the Technology–Organisation–Environment (TOE) framework and the Technology Acceptance Model (TAM), whilst considering the mediating role of trust and the moderating role of religiosity. Research Design and Methodology: This study employs a quantitative approach using a survey method targeting SME operators in Central Java, East Java, and the Special Region of Yogyakarta (DIY). The sampling technique utilised purposive sampling, with a sample size of 200 SME operators meeting the study criteria. Data were analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) with the assistance of SmartPLS software. Findings and Discussion: The results indicate that technological, organisational, and environmental factors, as well as perceptions of ease and utility, play a role in shaping trust in ChatGPT. This trust serves as the primary determinant in driving technology adoption, whilst religiosity was found to strengthen the relationship between trust and usage decisions. These findings confirm that ChatGPT adoption among SMEs is influenced not only by functional aspects but also by psychological factors and individual values. Implications: The implications of this research contribute to the development of a more context-specific technology adoption model based on artificial intelligence, whilst providing practical recommendations for SME stakeholders, technology developers, and policymakers in promoting the effective and sustainable utilisation of ChatGPT.

Pengaruh literasi keuangan, financial technology, dan dompet online pada kinerja keuanggan UMKM: peran moderasi inklusi keuangan (studi kasus UMKM di Kota Yogyakarta) Sri Ayem; Umi Wahidah; Dyah Ari Susanti; Supatman Supatman; Nila Sinta Yovita; Suddin Lada
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.2126

This study analyzes the effect of financial literacy, financial technology, and e-wallets on the financial performance of MSMEs, with financial inclusion as a moderating variable among MSMEs in Yogyakarta City. Using a quantitative method with 100 MSME respondents selected through purposive sampling, the multiple linear regression results show that financial literacy and financial technology positively influence financial performance, while e-wallets have no significant effect. The Moderated Regression Analysis (MRA) indicates that financial inclusion does not moderate the relationship between the three independent variables and MSME financial performance. Simultaneously, all three variables affect financial performance. Theoretically, this study expands the application of RBV and TAM by integrating knowledge and digital technology aspects, enriching the literature on MSME performance determinants in the Industry 4.0 era. Practically, the findings provide insights for MSMEs, policymakers, and financial institutions to enhance financial literacy and the adoption of financial technologies.

Agro-entrepreneurs Digital Marketing Awareness Program Among Youth of Kuala Penyu Sabah, Malaysia Mat Salleh Ayub; Suddin Lada; Arif Kamisan Pusiran
IMPACTS: International Journal of Empowerment and Community Services Vol. 1 No. 2 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v1i2.14515

Purpose - The Community Project’s major goal is to increase awareness of the importance of agriculture-based entrepreneurship (Agro-entrepreneurship). The initiative also aims to foster entrepreneurship among local Sabahan, especially in digital marketing technology. Methods – Conducting workshops and training sessions on agro-entrepreneurship to help educate existing and potential entrepreneurs on the best practices, techniques, and skills required to establish and run successful agro-businesses. Simultaneously, show them how to advertise their products online. This programme comprises two stages of implementation, each with 30 participants and four facilitators. Result and discussions – Agro-entrepreneurs should learn and use strategies for digital marketing by receiving training. Agro-entrepreneurs could reach more clients by using digital marketing methods including social media, email, and content marketing. Agro-entrepreneurs could build and maintain their businesses by using digital marketing. Conclusion – In principle, the awareness programme would have assisted agro-entrepreneurs in improving their knowledge of digital marketing as well as their digital marketing abilities, which would have enabled them to expand their businesses and keep them going over the long term.

We Care Programme: Uplift and Educational Support at Bondulu Children’s Home Toboh, Tambunan, Sabah, Malaysia Wong Sing Yun; Suddin Lada; Brahim Chekima; Siti Nor Bayaah Ahmad; Rudy Ansar; Faerozh Madli; Mat Salleh Ayub
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.15972

ABSTRACT Purpose - This Community Project’s major goal is to uplift and provide educational support to the underprivileged students in the Needy Children’s Home of Bondulu, Toboh Tambunan. This initiative also aims to motivate and encourage the students to attain a higher level of educational achievement. Methods – Conducting workshops and motivation sessions on educational support to students in need. Through such sessions, students are shared with important information such as courses offered, course entry requirements, career opportunities, etc. Next, interactive activities are carried out to encourage students’ participation and to obtain intuitive education-related information from the students’. Result and discussions – Students from the Needy Home are better informed of the courses offered, the entry requirements and the career pathway available. They become highly motivated as they are exposed to the educational opportunities available to them upon completing their secondary education. Conclusion – In conclusion, the community project achieved its objectives in increasing the student’s knowledge of the education opportunities available to them and to be highly motivated to continue to a higher education level. Besides that, this project also helps the students to build higher self-esteem and to become highly motivated in pursuing higher education. This will assist the achievement of the Sustainable Development Goal (SDG) 4 which aims at ensuring equal access to all levels of education for the vulnerable.

Digital Marketing Training and Increasing Human Resource Management Motivation for Bangunjiwo Youth, Bantul Regency Lusia Tria Hatmanti Hutami; Didik Subiyanto; Alfiatul Maulida; Banun Havifah Cahyo Khosiyono; Suddin Lada
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 2 (2024)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i2.16940

Purpose This community service aims to MSMEs actors can implement digital marketing into their businesses, increase literacy and skills through lectures and training on Digital Marketing as a new means of developing MSMEs and motivate the importance of developing the quality of human resources through entrepreneurship. Methods - training and lecturing Result and discussions – The result is a better understanding of digital marketing and strengthening HR motivation. The object is young people in the villages of Sribitan, Bangunjiwo, Kasihan, Bantul. Providing donations to provide space, providing information to participants in community service program activities and providing information on the description/condition of entrepreneurship in the partner environment. Conclusion - The Community Service Program is aimed at people who are interested and are starting a business, but still lack literacy, skills and knowledge about promotion through digital marketing. Thus, product sales to MSMEs are still relatively small and the scope is small. So it will produce new, competitive MSME players who create interesting content to display in their marketing in cyberspace.

Economic Factors Affecting Malaysia - Indonesia Border Living: A Systematic Literature Review Agus Tri Darmawanto; Widyastuti Cahyaningrum; Ahmad Juliana; Suddin Lada; Nizhamuddin AB
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 5: Agustus 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i5.18229

This study employs a systematic literature review (SLR) to examine economic factors influencing the cost of living in Malaysia - Indonesia border communities, with a focus on currency exchange rates, employment opportunities, informal trade dynamics, dual currency usage, and policy effectiveness. A total of 50 relevant studies published between 2000 and 2023 were systematically analyzed using the Wolfswinkel Five Phase approach. The review reveals that informal cross-border trade serves as a critical livelihood strategy, generating employment and enhancing household resilience despite institutional and infrastructural constraints. Dual currency systems particularly the coexistence of the Malaysian Ringgit and Indonesian Rupiah facilitate market inclusivity but introduce price instability and currency substitution risks. Exchange rate fluctuations affect cost of living indirectly through trade volume and liquidity rather than direct price transmission. Policy frameworks suffer from weak enforcement, fragmented coordination, and limited financial literacy outreach, undermining efforts to formalize trade or stabilize local economies. The findings highlight the need for integrated, community sensitive policies that balance regulation with economic empowerment. This study contributes to consumer and family economics by illuminating how border households navigate complex economic environments to meet daily consumption needs a key dimension of household welfare in frontier regions.

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