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All Journal Jurnal Kebijakan Pembangunan Daerah : Jurnal Penelitian dan Pengembangan Kebijakan Pembangunan Daerah Indonesian Journal of Social Science Research Jurnal Kebijakan Pembangunan Daerah (JKPD)
Rahmi Winangsih
Program Studi Administrasi Publik, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Sultan Ageng Tirtayasa
Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Branding Untirta Jawara and HITS and Green Campus Through Media Rel Nurprapti Wahyu Widyastuti; Rahmi Winangsih; Dinda Aisah
Indonesian Journal of Social Science Research Vol 4 No 2 (2023): Indonesian Journal of Social Science Research (IJSSR)
Publisher : Future Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijssr.04.02.13

Abstract

Sustainable development in the field of environmentally sound education is contained in SDGs No. 4, (Quality Education), and SDGs No. 9 (industry, innovation, and infrastructure). Untirta as an agent of chanre embodies a superior Untirta with environmental insight. Untirta's branding efforts are still partial and not optimal, therefore Untirta's vision must be understood by all stakeholders and internalized in every academic community. This study aims to determine the strategy of Branding Untirta Jawara as a Healthy, Integrated, Smart and Green (HITS and Green) Campus through a Media Relations Approach. Case study research methods, data obtained through interviews, observations and Focus group discussions. In formulating, designing and building the Untirta brand begins with the implementation of an analysis of three main parties, namely: Customers (consumer audit), Competitors (competitor audit) and Internal Stakeholders (internal audit). The research resource persons are Rectors and former Rectors, Public Relations, Lecturers, Employees and students of Untirta. To check the data, interviews were conducted with media partners, local governments and industry. The results showed that Untirta Branding was built through visual identity and brand activation process. Untirta's external branding is carried out through good relations with local and national media. To get the benefits of publication, a publication barter strategy is used, participating in the reporting of partner events at local and national events.
IMPLEMENTASI KEPUTUSAN BUPATI TENTANG PEMBENTUKAN DESA WISATA DI KABUPATEN SERANG (STUDI DESA WISATA POTENSI BAHARI) Rahmawati Allyreza; Rahmi Winangsih
Jurnal Kebijakan Pembangunan Daerah Vol 7 No 2 (2023): December 2023
Publisher : Badan Perencanaan Pembangunan Daerah Provinsi Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56945/jkpd.v7i2.258

Abstract

Village tourism is currently one of the alternative destinations for nature tourism. This is also the case with the Wargasara Tunda Island tourist village in Serang Regency. Wargasara Tunda Island tourist village was established by the Decree of the Regent of Serang in 2021. However, in its implementation, there are still several problems, namely limited accessibility constraints, low public understanding of tourist villages and hygiene problems at tourist attractions. This study aims to describe and analyze how the policy implementation is using Charles O Jones' policy implementation theory, namely organizational structure, interpretation and implementation. The research method used is qualitative with a case study approach. Data analysis according to Miles and Huberman with research informants determined by purposive informants. The results showed that the implementation of the policy on the establishment of Wargasara Tourism Village on Tunda Island has run optimally with some emphasis. From the organizational, institutional and human resource dimensions of the Tourism Village, it is good with the formation of Pokdarwis Jalatunda, which consists of village youth with tourism interests. The element of interpretation is interpreted variously by the village government who realizes that there are accessibility and electricity network constraints for more advanced tourism development, while from the community side, there is an increased understanding that the potential of the Wargasara area is a tourist destination. The dimension of policy implementation has not gone well where the application of Sapta Pesona has not gone well, especially cleanliness and beauty. Therefore, it is necessary to build synergistic collaboration between parties to overcome barriers to accessibility and electricity networks and increase public understanding of sustainable tourism so that tourism runs and the environment is maintained.
IMPLEMENTASI KEPUTUSAN BUPATI TENTANG PEMBENTUKAN DESA WISATA DI KABUPATEN SERANG (STUDI DESA WISATA POTENSI BAHARI) Rahmawati Allyreza; Rahmi Winangsih
Jurnal Kebijakan Pembangunan Daerah Vol 7 No 2 (2023): December 2023
Publisher : Badan Perencanaan Pembangunan Daerah Provinsi Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56945/jkpd.v7i2.258

Abstract

Village tourism is currently one of the alternative destinations for nature tourism. This is also the case with the Wargasara Tunda Island tourist village in Serang Regency. Wargasara Tunda Island tourist village was established by the Decree of the Regent of Serang in 2021. However, in its implementation, there are still several problems, namely limited accessibility constraints, low public understanding of tourist villages and hygiene problems at tourist attractions. This study aims to describe and analyze how the policy implementation is using Charles O Jones' policy implementation theory, namely organizational structure, interpretation and implementation. The research method used is qualitative with a case study approach. Data analysis according to Miles and Huberman with research informants determined by purposive informants. The results showed that the implementation of the policy on the establishment of Wargasara Tourism Village on Tunda Island has run optimally with some emphasis. From the organizational, institutional and human resource dimensions of the Tourism Village, it is good with the formation of Pokdarwis Jalatunda, which consists of village youth with tourism interests. The element of interpretation is interpreted variously by the village government who realizes that there are accessibility and electricity network constraints for more advanced tourism development, while from the community side, there is an increased understanding that the potential of the Wargasara area is a tourist destination. The dimension of policy implementation has not gone well where the application of Sapta Pesona has not gone well, especially cleanliness and beauty. Therefore, it is necessary to build synergistic collaboration between parties to overcome barriers to accessibility and electricity networks and increase public understanding of sustainable tourism so that tourism runs and the environment is maintained.
Co-Authors Dinda Aisah Nurprapti Wahyu Widyastuti, Nurprapti Rahmawati Allyreza