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All Journal Journal of Economic, Bussines and Accounting (COSTING) Bantenese Jurnal Pengabdian Masyarakat
Rieka Ramadhaniyah
IBI DARMAJAYA
Humanities Economics, Econometrics & Finance Social Sciences

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Implementasi Digital Marketing Pada Usaha Keripik Singkong Mbah Suparni Desa Panca Bakti - Tegineneng Rieka Ramadhaniyah; Reva Meiliana; Nolita Yeni Siregar; Dian Mustika; Retno Dwi Handayani
BANTENESE : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): Bantenese : Jurnal Pengabdian Masyarakat
Publisher : Pusat Studi Sosial dan Pengabdian Masyarakat Fisipkum Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/ps2pm.v5i2.7671

Abstract

Usaha mandiri mbah suparmi membuat keripik berlokasi didesa Panca Bakti, Tegineneng. Kegiatan promosi dan penjualan melalui online merupakan salah satu kegiatan untuk meningkatan pendapatan. Strategi pemasaran melalui social media. Usaha mandiri mbah suparmi dianjurkan menggunakan Facebook dan Instagram untuk mendukung bisnisnya. Tim Pengabdian salah satunya ada di peningkatan implementasi digital marketing. Tujuan kegiatan pengabdian ini ialah meningkatkan daya saing usaha mandiri melalui peningkatan implementasi digital marketing. Dalam permasalahan ini metode yang dilakukan oleh tim pengabdian melakukan pelatihan tentang digital marketing. Hasil kegiatan pengabdian adalah meningkatnya aktivitas pemasaran bagi usaha mandiri mbah suparmi dalam mengakses media sosial maupun adanya integrasi media sosial dengan akun marketplace. Hal ini menunjukkan adanya peningkatan penguasaan digital marketing diharapkan dapat memperluas jangkauan pasar sehingga dapat mendorong peningkatan penjualan produk
SDGS5 (GENDER EQUALITY): PERFORMANCE OF WOMEN AS LEADERS OF ISLAMIC HIGHER EDUCATION INSTITUTIONS Nur Wahyu Ningsih; Rieka Ramadhaniyah; Fitri Agustina; Saekarini Yuliachtri
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 3 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i3.15138

Abstract

This study aims to examine the relationship between the SDGs report disclosure in Islamic higher education institutions and the performance of gender of rectors. The study used a quantitative approach as a disclosure index and nonparametric test to data analysis. The results show that there is no correlation between the SDGs report disclosure to performance of the gender of rectors and age university. Even though there is no influence of the gender of rector and age university on SDG report disclosure, the performance of female rectors is equally competitive with male rectors. This can be seen in several institutions led by female rectors that managed to enter the Webometrics PTKIN 2023 Ranking. A comprehensive understanding of the influence of gender and age university on rector performance and university commitment to the SDGs is crucial for fostering inclusive, equitable, and sustainable institutions. The findings of this research have important implications for policymakers, practitioners, and scholars in the field of higher education. Keywords: gender equality, higher education, SDGs report, women rector.
Co-Authors Dian Mustika Fitri Agustina Nolita Yeni Siregar Nur Wahyu Ningsih Retno Dwi Handayani Reva Meiliana Saekarini Yuliachtri