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All Journal Agricultural Socio-Economic Empowerment and Agribusiness Journal
Annisa Vini Fitria
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Analisis Tipe Perilaku Konsumen dalam Membeli Teh Celup Rahmawati Setiyani; Annisa Vini Fitria; Tiara Asfarida; Retna Dewi Lestari
Agricultural Socio-Economic Empowerment and Agribusiness Journal Vol 1, No 2 (2022): December
Publisher : Program Studi Magister Agribisnis, Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/agrisema.v1i2.61897

Abstract

The basic method used in this research is descriptive. The number of samples selected for analysis was 30 samples. The research technique used is a survey technique, namely research in which data collection takes samples from one population. Sampling was done using a random sampling technique (random sampling) on some tea bags consumers. The data used in this study is primary data. The involvement of consumers in the decision-making process of purchasing tea in Solo Raya is high, meaning that consumers are involved in evaluating the attributes of tea products to make the best decisions in purchasing tea products. These attributes include taste, scent, color, packaging, packaging design, content capacity, price, and distribution of tea products.
Co-Authors Lestari, Retna Dewi Rahmawati Setiyani Tiara Asfarida