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All Journal Edukasia: Jurnal Pendidikan dan Pembelajaran Journal of Bussines Management Basic
Wartini Yulianti
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Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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An Analysis of Marketing Mix At Nafira Batik Sumedang Shofia Anisa Ratnasari; Wartini Yulianti
Journal of Bussines Management Basic Vol 5 No 1 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

The focus of this research is to analyze the marketing mix at Nafira Batik Sumedang. Thisstudy aims to determine the implementation of the current marketing mix and the obstacles and solutions to Nafira Batik Sumedang. The method used in this research is a qualitative research method and the sampling technique used is purposive sampling. Meanehile, in analyzing the data, the Miles and Huberman model was used with the following steps : data collection, data reduction, data presentation and conclusions, the way to test the validity was by using triangulation techniques. Researchers focus on the implementation of the marketing mix on products and promotions with the indicators used are product mix width, product mix length, product mix depth, product mix consistency, advertising, personal selling, public relations, sales promotion, and direct marketing. The results show that the marketing mix at Nafira Batik Sumedang has been implemented well but has not been maximized due to changes in customer tastes and weak digital marketing and sales promotions that are not carriedout intensely. With efforts to conduct market research again and innovative products aswell as improve the procurement of competent and skilled human resources
Kemampuan Kognitif Sains Siswa pada Pembelajaran Tatap Muka Terbatas Saat Pandemi Covid-19 di SDN Bandarhajo 02 Kota Semarang Sulistyani Puteri Ramadhani; Wartini Yulianti
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 1 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i1.94

Abstract

Penelitian ini bertujuan untuk mengungkapkan sejauh mana pembelajaran yang dilakukan secara tatap muka terbatas terhadap kemampuan kognitif. Pandemi yang terjadi di indonesia berdampak pada dunia pendidikan yang mengharuskan semua kegiatan dilakukan secara daring di rumah. Seiring berjalan nya waktu pandemi di indonesia sudah mulai menurun sehingga pemerintah menetapkan pendidikan dilakukan kembali secara tatap muka terbatas yang dilakukan secara online 50% dan offline 50%. Penelitian ini menggunakan penelitian kualitatif dimana dalam mengumpulkan informasi data peneliti melakukan wawancara terlebih dahulu , dan selanjutnya melakukan observasi secara langsung baik daring dan tatap muka serta mendokumentasikan setiap berlangsung nya kegiatan pembelajaran. Hasil dalam penelitian, menunjukkan bahwa dampak pada pembelajaran tatap muka terbatas terhadap kemampuan kognitif anak secara langsung mengalami hambatan. Dikarenkan pembelajaran yang dilakukan secara bersamaan baik itu daring maupun tatap muka langsung di sekolah membuat guru hanya fokus mengoprasikan media pembelajaran berupa power point. Sehingga tidak ada nya contoh kongkret.
Co-Authors Ramadhani, Sulistyani Puteri Shofia Anisa Ratnasari