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All Journal Jurnal Riset Bisnis dan Investasi Journal of Bussines Management Basic Jurnal Ekonomi, Manajemen, Akuntansi PATEMON: Multidisciplinary Research
Solihin Royani
universitas sebelas april sumedang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

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Effect Of Service Quality On Customer Satisfaction At PT. BPR Kencana Sumedang Solihin Royani
Journal of Bussines Management Basic Vol 5 No 2 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research is motivated by low customer satisfaction and the purpose of this study is to determine the effect of service quality on customer satisfaction at PT. BPR Kencana Sumedang. The sampling technique used in this study was simple random sampling, namely taking members of the population randomly without regard to strata in the population. The number of samples in this study used the slovin formula, after calculating the resulting number of 97 respondents. For testing in this study used validity test, reliability test, normality test, simple regression analysis, linearity test, correlation coefficient analysis, determination analysis and T test. The results of the discussion of service quality are 4103 said (agree) as a whole which is assessed based on the score resultts indicators - indicators of 84,59% or category (Very good). Customer satisfaction with a value of 4152 is said (agree) as a whole which is assessed based on the indicators of 85,60% or the category of satisfaction and the magnitude of the influence of service quality on customer satisfaction at PT. BPR Kencana Sumedang of 34,9% and the remaining 65,1% for other factors that influence variables outside the study. The results of the hypothesis can be counclude that t count > t table is 7.140 > 1.661. This means Ho is rejected Ha is accepted, then service quality has a significant at PT.BPR Kencana Sumedang.
The Effect of Rotina Product Quality on Consumer Satisfaction at PT. Tomo Food Industry Solihin Royani; Wulan Indriani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3451

Abstract

Food product industry has become one of the leading sectors as it fulfills a basic need. The rapid growth of the food business requires entrepreneurs to innovate and develop in order to sustain their businesses by improving product quality to achieve consumer satisfaction. PT. Tomo Food Industry, as one of the bread food companies, must be able to compete with similar product qualities to attain consumer satisfaction. Therefore, this research aims to identify and analyze the influence of Rotina product quality on consumer satisfaction at PT. Tomo Food Industry. The research method employed in this study is quantitative research with a survey approach using a Likert scale. A total of 50 respondents were involved in this research. Based on the data analysis results, it is revealed that Rotina Product Quality and Consumer Satisfaction at PT. Tomo Food Industry have a strong relationship. This is evidenced by the coefficient of determination test results, which obtained a value of 0.999 or 99.9%. Furthermore, there is a positive influence of Rotina Product Quality on Consumer Satisfaction at PT. Tomo Food Industry, as indicated by the hypothesis test results of the T-test with a calculated value of 301.805 > critical value 1.675. Therefore, it can be concluded that the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, which means there is a positive influence of Product Quality (X) on Consumer Satisfaction (Y) at PT. Tomo Food Industry
MARKETING MIX EFFECTS ON BEEF PURCHASE DECISIONS IN SUMEDANG Ryan Feryana Kurniawan; Solihin Royani; Luthfianeu Febrianika
PATEMON: Multidisciplinary Research Vol. 2 No. 1 (2026): PATEMON: Multidisciplinary Research
Publisher : PT. Berkah Digital Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58468/patemon.v2i1.270

Abstract

Purpose: This study examines the effect of the perceived marketing mix on consumer purchase decisions at CV APN Mandiri Sumedang. Research Methodology: The study employed a quantitative, cross-sectional survey design. Data were collected from 70 customers using a structured questionnaire with a five-point Likert scale and a saturated sampling technique. Instrument quality was assessed using item–total correlation and Cronbach’s alpha. Data were analysed using descriptive statistics, the Shapiro–Wilk residual normality test, the Breusch–Pagan heteroscedasticity test, Pearson correlation, and simple linear regression with IBM SPSS Statistics version 26. Results: The marketing mix had a positive and significant effect on consumer purchase decisions (B=0.541, β=0.370, t=3.284, p=0.002). The model explained 13.7% of the variance in consumer purchase decisions (R2=0.137). The marketing-mix and purchase-decision indices were 80.03% and 78.23%, respectively. Limitations: The study was limited to 70 customers of one beef supplier, used a cross-sectional design and self-reported data, and examined the marketing mix as an aggregate construct. Contribution: The study provides empirical evidence for marketing management, consumer behaviour, food marketing, and local-enterprise management by explaining the relationship between integrated marketing activities and beef purchase decisions.
The Effect of Extension and Intensification Regional Tax on Receipt Regional Original Income in The Agency Regional Income Management Sumedang District Tita Kartika; Solihin Royani; Tiana Fenny Krisdina; Annisa Oktavianty Dewi
Jurnal Riset Bisnis dan Investasi Vol. 10 No. 1 (2026): April 2026
Publisher : Jurnal Riset Bisnis dan Investasi

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Abstract

This research aims to assess the impact of tax extensification and intensification policies on the optimization of local tax revenues, with a case study at the Regional Revenue Agency (BAPPENDA) of Sumedang Regency. This study adopts a quantitative descriptive design utilizing a survey method involving tax officials from the Regional Revenue Agency (BAPPENDA) of Sumedang Regency. The sample was selected using a purposive sampling technique, where participantswere chosen based on predefined criteria. Data were obtained from both primary and secondary sources, with the primarydata collected through questionnaires distributed to 30 respondents. The instrument used a Likert scale ranging from 1 to 5 to measure responses. Analytical methods applied included normality tests, multiple linear regression, Pearson’s product-moment correlation, coefficient of determination, and hypothesis testing using t-tests and F-tests, conducted with IBM SPSS version 25.The findings reveal that tax extensification exerts a positive but statistically insignificant impact on local tax revenue, indicated by a regression coefficient of 0.223, a t-value of 1.928 (less than the critical value of 2.052),and a significance level of 0.064, exceeding the standard threshold of 0.05. Similarly, tax intensification also demonstrates a positive yet insignificant influence, with a regression coefficient of 0.061, a t-value of 0.377, and a significance level of 0.709, all failing to meet statistical significance. Furthermore, the combined effect of both tax extensification and intensification on local tax revenue is also not statistically significant, as reflected by an F-value of 1.946 (below the critical F-value of 3.09) and a significance level of 0.162, which is higher than 0.05.
Co-Authors Annisa Oktavianty Dewi Luthfianeu Febrianika Ryan Feryana Kurniawan Tiana Fenny Krisdina Tita Kartika Wulan Indriani