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All Journal Journal of Bussines Management Basic Jurnal Ekonomi, Manajemen, Akuntansi
Solihin Royani
universitas sebelas april sumedang
Economics, Econometrics & Finance Social Sciences Other

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Effect Of Service Quality On Customer Satisfaction At PT. BPR Kencana Sumedang Solihin Royani
Journal of Bussines Management Basic Vol 5 No 2 (2023): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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Abstract

This research is motivated by low customer satisfaction and the purpose of this study is to determine the effect of service quality on customer satisfaction at PT. BPR Kencana Sumedang. The sampling technique used in this study was simple random sampling, namely taking members of the population randomly without regard to strata in the population. The number of samples in this study used the slovin formula, after calculating the resulting number of 97 respondents. For testing in this study used validity test, reliability test, normality test, simple regression analysis, linearity test, correlation coefficient analysis, determination analysis and T test. The results of the discussion of service quality are 4103 said (agree) as a whole which is assessed based on the score resultts indicators - indicators of 84,59% or category (Very good). Customer satisfaction with a value of 4152 is said (agree) as a whole which is assessed based on the indicators of 85,60% or the category of satisfaction and the magnitude of the influence of service quality on customer satisfaction at PT. BPR Kencana Sumedang of 34,9% and the remaining 65,1% for other factors that influence variables outside the study. The results of the hypothesis can be counclude that t count > t table is 7.140 > 1.661. This means Ho is rejected Ha is accepted, then service quality has a significant at PT.BPR Kencana Sumedang.
The Effect of Rotina Product Quality on Consumer Satisfaction at PT. Tomo Food Industry Solihin Royani; Wulan Indriani
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 3 No. 3: Maret 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v3i3.3451

Abstract

Food product industry has become one of the leading sectors as it fulfills a basic need. The rapid growth of the food business requires entrepreneurs to innovate and develop in order to sustain their businesses by improving product quality to achieve consumer satisfaction. PT. Tomo Food Industry, as one of the bread food companies, must be able to compete with similar product qualities to attain consumer satisfaction. Therefore, this research aims to identify and analyze the influence of Rotina product quality on consumer satisfaction at PT. Tomo Food Industry. The research method employed in this study is quantitative research with a survey approach using a Likert scale. A total of 50 respondents were involved in this research. Based on the data analysis results, it is revealed that Rotina Product Quality and Consumer Satisfaction at PT. Tomo Food Industry have a strong relationship. This is evidenced by the coefficient of determination test results, which obtained a value of 0.999 or 99.9%. Furthermore, there is a positive influence of Rotina Product Quality on Consumer Satisfaction at PT. Tomo Food Industry, as indicated by the hypothesis test results of the T-test with a calculated value of 301.805 > critical value 1.675. Therefore, it can be concluded that the null hypothesis (Ho) is rejected and the alternative hypothesis (Ha) is accepted, which means there is a positive influence of Product Quality (X) on Consumer Satisfaction (Y) at PT. Tomo Food Industry
Co-Authors Wulan Indriani