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All Journal Jurnal Audience Jurnal Vokasi Indonesia
Dinansyah, Fakhriy
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Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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Communication Patterns in the Use of Communication Features in Online Games Case Study: Valorant Krisvianty, Gabriela Glory Excelin; Dinansyah, Fakhriy; Bangun, Cendera Rizky Anugrah
Jurnal Vokasi Indonesia Vol. 11, No. 2
Publisher : UI Scholars Hub

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Abstract

Video games are a form of innovation in developing variations in human interaction. They were initially used as a means of entertainment that required direct communication and interaction, now mediated by computers in various forms. In addition, video games consisting of console, mobile, and PC categories have also become competitive sports achievements, thus making gaming activities more competitive and have different communication patterns. The aim of this research is to find out how the communication patterns of online game players use communication features to help win the game. Valorant is an online game that provides communication features in it. This research uses computer-mediated communication theory, virtual communication and gaming as social activity. Case study used in this with observation and interview as techniques to collect data. This study found out that the patterns of communication in the Valorant online games include secondary communication pattern, which means communications run with mediums; singular communication patterns, which is communication where the communicator deliver pieces of information to the communicant as a terminal point; and circular communication patterns which is a communication process where the pieces of information are exchanged in between communicator and communicant and there is function exchange as well.
Meta Verified Trends in Indonesia Related to Brand’s Endorsement Decisions Putri, Vega Karina Andira; Dinansyah, Fakhriy
Jurnal Audience: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2024): AGUSTUS 2024
Publisher : Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v7i2.9902

Abstract

In June 2023, Meta Verified has been available and can be purchased in Indonesia. Meta Verified is a service that allows all Instagram and Facebook users to get a blue tick and several other benefits the company offers. The interest of Instagram users in subscribing to this service is immense because a blue tick accompanying the account name is considered to strengthen an individual's profile. The blue tick is believed to support the personal branding built by someone on Instagram to become more credible. So far, brands have a preference for choosing accounts with a blue tick because they are synonymous with their credibility in the eyes of the public. Aditya's research in 2021 shows that the source's credibility increases awareness of the company and can determine the attitude of Indonesian consumers towards a brand advertisement. The presence of Meta Verified, which now allows all users to have a blue tick without showing credibility, is the background to the paper entitled "Meta Verified Trends in Indonesia Regarding Endorsement Decisions by Brands." This research aims to determine whether there has been a change in the preferences of endorsers who have blue ticks on Instagram. This research paper uses a case study method with data collection techniques through interviews with brands who frequently endorse on Instagram social media. This research shows that brands place a larger endorsement budget for Instagram accounts with a blue tick that does not use subscription services or for those that get the blue tick organically.Keywords: Meta Verified, Personal Branding, Endorsement, Social Media, Innovation
Co-Authors Bangun, Cendera Rizky Krisvianty, Gabriela Glory Excelin Putri, Vega Karina Andira