Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal of Applied Finance and Business Studies Journal of Business Management and Economic Development
Wenny Pebrianti
Tanjungpura University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The influence of live streaming shopping, online customer reviews, and affiliate marketing on impulse buying trought customer trust in e-commerce shopee Rosniati Rosniati; Heriyadi Heriyadi; Nur Afifah; Wenny Pebrianti; Harry Setiawan
International Journal of Applied Finance and Business Studies Vol. 11 No. 3 (2023): December: Applied Finance and Business Studies
Publisher : Trigin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijafibs.v11i3.171

Abstract

Marketing strategies, such as affiliate marketing and live streaming shopping, have emerged in response to the substantial amount of e-commerce consumers in Indonesia. By examining customer trust in Shopee E-Commerce, this study seeks to ascertain the impact of affiliate marketing, live streaming purchasing, and online customer reviews on impulse purchases. A total of 224 participants were enlisted for this study via an online questionnaire representing diverse regions in Indonesia. A combination of purposive and non-probability sampling methods was utilized to acquire the data for this study. Structural equation modeling (SEM) was employed to analyze the data using AMOS 22. According to this study, affiliate marketing, live streaming purchases, and online customer reviews significantly and positively influence impulsive purchasing. Meanwhile, live streaming shopping, online customer reviews, and affiliate marketing positively and significantly affect customer trust. Live streaming shopping, online customer reviews, and affiliate marketing indirectly influence customer trust and impulse buying. This research can help online business people optimize marketing in the live streaming sales and affiliate marketing industries, which are booming
Double-Edged Sword of Strategic Agility: Capability Drivers of Sustainable Competitive Advantage in Higher Education Ema Trisnawati; Barkah Barkah; Wenny Pebrianti
Journal of Business Management and Economic Development Том 4 № 02 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i02.2399

Abstract

The growing demand for quality higher education in developing countries has placed private higher education institutions (PHEIs) under increasing pressure to build and sustain competitive advantage. Yet, how internal strategic capabilities collectively shape long-term competitiveness in these institutions remains insufficiently explored. This study investigates the influence of research capacity and marketing capability on sustainable competitive advantage among PHEIs in Indonesia, with strategic agility serving as a mediating variable. A quantitative explanatory design was adopted, drawing on survey data from 318 institutional leaders and analyzed through PLS-SEM. The findings reveal that both research capacity (β = 0.509, p < 0.001) and marketing capability (β = 0.455, p < 0.001) exert positive and significant direct effects on sustainable competitive advantage. However, strategic agility exhibits a significant negative direct effect (β = –0.367, p < 0.001), suggesting that excessive short-term responsiveness may undermine institutional stability. The mediation analysis indicates that strategic agility positively mediates the relationship between research capacity and competitive advantage, but negatively mediates the marketing capability–competitive advantage path. These findings contribute to the resource-based view and dynamic capabilities literature by demonstrating the nuanced role of strategic agility in higher education settings, offering practical guidance for PHEI leaders seeking to balance adaptability with long-term institutional coherence. The study extends the marketing capability literature by showing where market sensing strength becomes self-defeating, and offers PHEI leaders a clearer rule: deploy marketing capability for direct positioning, but moderate the speed and frequency of the strategic shifts it triggers.
Co-Authors Barkah Barkah Ema Trisnawati Harry Setiawan Heriyadi Heriyadi Nur Afifah Rosniati Rosniati