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All Journal Equator Journal of Management and Entrepreneurship JURNAL MANAJEMEN MOTIVASI Jurnal Ekonomi Integra Jurnal Manajemen Pemasaran Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara JES (Jurnal Ekonomi STIEP) Journal of Business Management and Economic Development Jurnal Medika: Medika
Ema Trisnawati
Institut Bisnis Dan Ekonomi Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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DETERMINAN KETEPATAN WAKTU PENYAMPAIAN LAPORAN KEUANGAN Wahyuningsih, Devi; Trisnawati, Ema; Sukmawati, Taryati
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.200

Abstract

This study was conducted to analyze the effect of variable profitability ratios, liquidity ratios, size of firm, and independent commissioner of the timeliness for financial statements submission on Properties & Real Estate companies in Indonesia Stock Exchange (IDX) in 2020-2022.The population in this study is Properties & Real Estate companies listed on the Indonesia Stock Exchange in 2020-2022. The sampling technique used was purposive sampling and obtained a sample of 180 companies. Statistical testing and data processing performed using logistic regression analysis. The results of this study showed that liquidity ratios had a positive effect on the timeliness of financial statement submission. Meanwhile, profitability ratios, company size and independent commissioners company do not effect the timeliness of financial statement submission.
ANALISA PENGARUH KINERJA LINGKUNGAN TERHADAP KINERJA PASAR: PERSPEKTIF UKM DI PONTIANAK Ema Trisnawati
Jurnal Ekonomi STIEP Vol. 8 No. 2 (2023): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) STIE Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v8i2.211

Abstract

Environmental issues such as climate change have made it impossible for companies to focus solely on financial performance without considering their ecological impacts. Government regulations and stakeholder demands require companies to manage and minimize the environmental impacts of their operations. Environmental performance refers to a company's ability to reduce pollution, waste, and the use of hazardous materials through proper environmental management practices. This study aims to analyze the influence of environmental performance on the market performance of Small and Medium Enterprises (SMEs) in Pontianak, Indonesia. A quantitative survey was conducted involving 56 SMEs. Data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results show that environmental performance has a positive and significant influence on market performance, with an R-square value of 0.886. This implies that enhancing environmental management practices can improve SME market outcomes in Pontianak. The findings provide guidance for SME managers on developing green strategies to meet organizational goals and stakeholder expectations as well as achieve environmental sustainability. Key word: Environmental Performance, Market Performance, SME’s
STRATEGI PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN KONSUMEN PADA PERALATAN RUMAH TANGGA Panggabean, Astrid Juliana; Trisnawati, Ema; Sukmawati, Taryati; Wahyuningsih, Devi
Jurnal Ekonomi Integra Vol 15, No 1 (2025): Vol 15, No 1 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i1.385

Abstract

Penelitian memfokuskan pada Perusahaan Tupperware di Kota Pontianak, yang dimana Tupperware merupakan Perusahaan peralatan rumah tangga yang telah menerapkan strategi pemasaran berupa Green Marketing, kualitas produk dan citra merek namun mengalami penurunan penjualan dari tahun ke tahun sehingga penelitian ini  bertujuan untuk mengetahui dan menganalisis peranan strategi pemasaran berupa Green Marketing, kualitas produk dan citra merek terhadap keputusan pembelian melalui mediasi kepercayaan konsumen pada produk Tupperware di Kota Pontianak. Penelitian menggunakan analisis data berupa structural equation model dengan perangkat lunak SmartPLS 4.0. Metode pengumpulan data cross section kepada 100 responden kepada pengguna dan pembeli Tupperware di Kota Pontianak. Hasil penelitian menunjukkan bahwa Green Marketing, kualitas produk, dan citra merek berpengaruh signifikan terhadap kepercayaan konsumen. Green Marketing dan kualitas produk memiliki pengaruh signifikan terhadap keputusan pembelian, sedangkan citra merek tidak berpengaruh signifikan terhadap keputusan pembelian. Sementara, Green Marketing, kualitas produk, dan citra merek tidak berpengaruh signifikan terhadap keputusan pembelian apabila melalui mediasi kepercayaan konsumen. Penemuan ini memberikan pengetahuan bagi perusahaan untuk lebih menekankan pada strategi Green Marketing dan peningkatan kualitas produk sebagai langkah penting dalam membangun kepercayaan konsumen dan mendorong keputusan pembelian. Temuan ini juga menggarisbawahi pentingnya memahami peran mediasi kepercayaan konsumen dalam hubungan antara strategi pemasaran dan keputusan pembelian.
INNOVATION ORIENTATION TOWARD MARKET PERFORMANCE WITH INTEGRATED MARKETING COMMUNICATIONS AND ENTREPRENEURSHIP ORIENTATION AS MEDIATION VARIABLES (CASE STUDY ON SMALL MEDIUM BUSINESS IN PONTIANAK CITY) Ema Trisnawati Nur Afifah Wenny Pebrianti
Equator Journal of Management and Entrepreneurship (EJME) Vol 9, No 3 (2021): Equator Journal of Management and Entrepreneurship
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/ejme.v9i3.47946

Abstract

The purpose of this study was to test and analyze empirically the effect of innovation orientation on market performance in SMEs in Pontianak City using integrated marketing communication and entrepreneurial orientation mediation. The research methodology is based on a quantitative approach, using a questionnaire technique and the questionnaire items used are based on a literature review and several qualitative steps (interviews). The questionnaire was distributed to SME entrepreneurs in Pontianak City and a factor analysis was carried out to provide a descriptive picture of SMEs implementing innovation orientation, so that 93 respondents were obtained as the research sample. The results of the research after data processing using smartPLS 3.0 showed that there was an influence in innovation-oriented management on integrated marketing communication and entrepreneurial orientation, but it did not have a significant direct effect on the company's market performance. Likewise, the strategic activities of integrated marketing communications on market performance have no significant effect. Entrepreneurial orientation is able to significantly influence market performance, and as a mediator, this variable verifies that it is able to partially mediate the relationship between innovation orientation and firm market performance. However, the integrated marketing communication variable has no effect in mediating the relationship between innovation orientation and SME market performance in Pontianak City.Keywords: Small and Medium Enterprises, Innovation Orientation, Integrated Marketing ommunication, Entrepreneurship Orientation, Market Performance
Mengapa Siswa Mau (atau Tidak Mau) Kuliah? Peran Orang Tua, Motivasi, dan Kesenjangan Sosial: dukungan orang tua, motivasi intrinsik, pendidikan tinggi, kesenjangan pendidikan, fenomenologi Zulimi, Zulimi; Trisnawati, Ema; Sapala, Silpanus Dian; Hardayu, Audisty Prana; Wahyuningsih, Devi; Feriansyah; Magisa, Nurul Septya; Puspitasari, Nindy
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 6 No. 2 (2025): Jurnal Pengabdian kepada Masyarakat Nusantara Edisi April - Juni
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the dynamics of parental support, intrinsic motivation, and social factors influencing high school students' interest in pursuing higher education. Using a phenomenological qualitative approach, the research was conducted in Pontianak City (urban area) and Kubu Raya Regency (rural area), involving 100 students, parents, and guidance counselors through in-depth interviews, focus group discussions (FGDs), and observations. The findings reveal that students in urban areas show a higher interest in pursuing higher education (76%) compared to those in rural areas (48%), with parental support being the dominant factor (82% vs. 30%). Additionally, gender differences were identified, with female students being more motivated to attend college (88% in urban areas, 56% in rural areas), while male students in rural areas tend to prefer working (62%). The main obstacles include financial constraints (78% in rural areas) and limited access to information (64% in rural areas).These findings highlight the importance of policy interventions focused on improving access to information and financial support, particularly in rural areas, as well as strengthening the role of guidance counselors in supporting students. This study contributes to stakeholders in designing more effective strategies to promote educational equity.
Determinan Loyalitas Pelanggan dalam Industri Transportasi Digital Studi Empiris pada Pengguna Aplikasi Maxim Herwanto, Herwanto; Trisnawati, Ema; Zaqira, Ananda; Sukmawati, Taryati
Jurnal Ekonomi STIEP Vol. 10 No. 1 (2025): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v10i1.389

Abstract

Penelitian ini menginvestigasi faktor-faktor penentu loyalitas pelanggan dalam layanan transportasi digital di pasar berkembang, dengan fokus pada aplikasi Maxim di Kota Pontianak, Indonesia. Melalui model penerimaan teknologi dan teori pemasaran relasional, kami menguji bagaimana persepsi manfaat, persepsi kemudahan, dan fitur mempengaruhi loyalitas pelanggan, dengan kepercayaan sebagai variabel mediasi. Data dikumpulkan dari 100 pengguna aktif Maxim melalui purposive sampling. Analisis menggunakan Partial Least Square Structural Equation Modeling mengungkapkan kepercayaan sebagai determinan utama loyalitas pelanggan (β=0,773; p<0,05), yang secara efektif memediasi hubungan antara persepsi kemudahan dan fitur terhadap loyalitas. Sementara persepsi kemudahan dan fitur menunjukkan kontribusi positif terhadap pembentukan kepercayaan, persepsi manfaat justru menunjukkan pengaruh negatif terhadap loyalitas. Model penelitian menjelaskan 77,3% variasi dalam kepercayaan dan 69,9% dalam loyalitas pelanggan, memberikan wawasan penting bagi pengembangan antarmuka dan fitur yang dapat diandalkan.Keywords: customer loyalty; trust; perceived usefulness; perceived ease of use; features
Memahami Innovative Performance Mempengaruhi Sustainable Growth UKM Tinjauan Literatur Sistematis Trisnawati, Ema; Rifka, Rifka
Jurnal Ekonomi STIEP Vol. 10 No. 1 (2025): JES (Jurnal Ekonomi STIEP)
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat (LPPM) IBE Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54526/jes.v10i1.421

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh kinerja inovatif terhadap pertumbuhan berkelanjutan pada Usaha Kecil dan Menengah (UKM). Melalui pendekatan tinjauan literatur sistematis, penelitian ini menganalisis 26 artikel jurnal untuk mengidentifikasi variabel dan dimensi yang berkaitan dengan pengukuran kinerja inovatif dan pertumbuhan berkelanjutan UKM. Hasil analisis menunjukkan beragam metodologi yang diterapkan dalam penelitian terdahulu, dengan dominasi pendekatan kuantitatif seperti Structural Equation Modeling (SEM) dan analisis regresi. Variabel pengukuran kinerja inovatif meliputi aspek inovasi, kapabilitas inovasi teknologi, orientasi inovatif, dan kinerja inovasi, sedangkan pertumbuhan berkelanjutan diukur melalui aspek finansial, teknis, ekonomi, lingkungan, dan sosial. Penelitian ini menghasilkan kerangka kerja komprehensif yang mengintegrasikan perspektif makro (pasar) dan mikro (UKM) dalam mengukur pertumbuhan berkelanjutan UKM. Temuan ini memberikan kontribusi signifikan bagi kalangan akademisi dan praktisi dalam memahami faktor-faktor yang mempengaruhi pertumbuhan berkelanjutan UKM melalui implementasi kinerja inovatif.
MENGINTEGRASIKAN STORYTELLING MARKETING DALAM BRANDING PRODUK WILAYAH PERBATASAN DI IKM DESA SEKIDA, KABUPATEN BENGKAYANG, KALIMANTAN BARAT Hardiansyah, Gusti; Latifah, Latifah; Trisnawati, Ema; Hardayu, Audisty Prana; Fitriana, Ana; Purmono, Bintoro Bagus; Setiawan, Harry; Ardiansyah, Ardiansyah
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 3 (2024): Volume 5 No. 3 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i3.29578

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk mengintegrasikan Storytelling Marketing dalam Branding produk IKM di Desa Sekida, Kabupaten Bengkayang, Kalimantan Barat. Melalui pendekatan kualitatif, tim melakukan observasi lapangan, wawancara mendalam, pelatihan, dan pendampingan kepada para pengrajin. Hasil kegiatan menunjukkan bahwa Storytelling Marketing dapat membangun identitas merek yang kuat dan menarik bagi produk IKM wilayah perbatasan. Dengan mengeksplorasi kisah unik di balik produk, mengemas kisah dalam bentuk menarik, menyebarkan kisah melalui berbagai saluran, melibatkan konsumen, serta memperbarui dan mengembangkan kisah secara berkelanjutan, produk IKM Desa Sekida dapat meningkatkan kesadaran merek, persepsi kualitas, loyalitas konsumen, dan engagement. Kegiatan ini juga membantu melestarikan warisan budaya lokal dan meningkatkan daya saing produk di pasar global. Meskipun terdapat tantangan dalam keterampilan pengrajin, pelatihan dan pendampingan telah membantu meningkatkan kemampuan mereka dalam menerapkan Storytelling Marketing secara efektif.
Social Media Marketing and Ecotourism Behavior in Marine Tourism: The Sequential Mediating Role of Environmental Knowledge and Environmental Perceived Value Taryati Sukmawati; Urada, Christanto Nanga; Trisnawati , Ema; Megawati
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8920

Abstract

This study examines whether social media marketing (SMM) influences ecotourism behavior (EB) at marine tourism destinations in West Kalimantan, Indonesia, through sequential mediation of environmental knowledge (EK) and environmental perceived value (EPV) within the S-O-R framework. PLS-SEM analysis of 355 respondents across Pulau Lemukutan, Pulau Temaju, and Pantai Temajuk reveals that SMM has no direct effect on EB but operates through two full mediation channels: a cognitive path via EK and an evaluative path via EPV. This establishes a boundary condition where ecotourism behavior requires cognitive-evaluative processing. Destination managers should prioritize educational content and ecological value-building over promotional strategies. Keywords: Social Media Marketing; Ecotourism Behavior; Environmental Knowledge; Environmental Perceived Value; Marine Tourism; S-O-R Framework; PLS-SEM
Double-Edged Sword of Strategic Agility: Capability Drivers of Sustainable Competitive Advantage in Higher Education Ema Trisnawati; Barkah Barkah; Wenny Pebrianti
Journal of Business Management and Economic Development Том 4 № 02 (2026): Journal of Business Management and Economic Development
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jbmed.v4i02.2399

Abstract

The growing demand for quality higher education in developing countries has placed private higher education institutions (PHEIs) under increasing pressure to build and sustain competitive advantage. Yet, how internal strategic capabilities collectively shape long-term competitiveness in these institutions remains insufficiently explored. This study investigates the influence of research capacity and marketing capability on sustainable competitive advantage among PHEIs in Indonesia, with strategic agility serving as a mediating variable. A quantitative explanatory design was adopted, drawing on survey data from 318 institutional leaders and analyzed through PLS-SEM. The findings reveal that both research capacity (β = 0.509, p < 0.001) and marketing capability (β = 0.455, p < 0.001) exert positive and significant direct effects on sustainable competitive advantage. However, strategic agility exhibits a significant negative direct effect (β = –0.367, p < 0.001), suggesting that excessive short-term responsiveness may undermine institutional stability. The mediation analysis indicates that strategic agility positively mediates the relationship between research capacity and competitive advantage, but negatively mediates the marketing capability–competitive advantage path. These findings contribute to the resource-based view and dynamic capabilities literature by demonstrating the nuanced role of strategic agility in higher education settings, offering practical guidance for PHEI leaders seeking to balance adaptability with long-term institutional coherence. The study extends the marketing capability literature by showing where market sensing strength becomes self-defeating, and offers PHEI leaders a clearer rule: deploy marketing capability for direct positioning, but moderate the speed and frequency of the strategic shifts it triggers.
Co-Authors Alian Kanelius Ana Fitriana ARDIANSYAH ARDIANSYAH Audisty Prana Hardayu Barkah Barkah Feriansyah Gusti Hardiansyah Harry Setiawan Herwanto Herwanto Latifah Latifah Lisha Zein Chaniago Megawati Megawati Nurul Septya Magisa Panggabean, Astrid Juliana Purmono, Bintoro Bagus Puspitasari, Nindy Rifka Rifka Sapala, Silpanus Dian Sukma Febrianti Sukmawati, Taryati Sunaryono Sunaryono Taryati Sukmawati Tri Yonepa Gloria Urada, Christanto Nanga Wahyuningsih, Devi Wenny Pebrianti Yulianto Zaqira, Ananda Zulimi, Zulimi