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All Journal Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Jurnal Rekayasa Sistem Informasi dan Teknologi Journal of Information Systems Management and Digital Business SINTESA Jurnal Kesehatan Bakti Tunas Husada Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital
Sudianto Sudianto
Universitas Bakti Tunas Husada
Agriculture, Biological Sciences & Forestry Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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The role of product promotion and product packaging in generating consumer buying interest at Tiara Sari Cake Shop Sutopo Sutopo; Sudianto Sudianto; Anang Martoyo
SINTESA Vol. 13 No. 2 (2022): SINTESA
Publisher : SINTESA

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Abstract

Promotion is the key to success in business. When the promotion that is run is right, usually customers will be loyal to continue to buy. Product packaging has a strong influence on consumer purchase intentions, especially at the point of sale. Packaging serves as a means of promotion because packaging that can protect and facilitate the use of the product adds value to the sale and promotion of the product. Packaging is able to add value to consumers if it is in accordance with the function of the packaging itself, such as a place that fits the load capacity of a product and also becomes a differentiating identity from other products, so that consumers are sure to buy. The purpose of this study was to find out how the role of product promotion, product packaging, consumer buying interest at the Tiara Sari cake shop. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journals literature sourced from Google Schooler. The results of product promotion research affect consumers in generating consumer buying interest, packaging has a negative impact on the variable of consumer buying interest, which means that the lower the quality of the packaging, the lower the consumer's interest in buying a product. The conclusion of the role of product promotion in generating consumer buying interest at the Tiara Sari cake shop can be seen specifically for respondents with low packaging perceptions, high promotional perceptions increase purchase intentions more than low promotional perceptions, if the product quality is good, although not there is a product promotion, consumers can still buy the product so that the better the quality of the product it produces will provide an opportunity for consumers to make purchasing decisions. In addition, the role of product packaging in generating consumer buying interest at the Tiara Sari cake shop is already functioning properly, the packaging has an influence (gives a negative impact) on consumer buying interest, which means that the lower the quality of product packaging, the lower the consumer interest in buying a product. Product packaging has a great influence on buyers when making purchasing decisions, product packaging moderated by promotions generates consumer buying interest. Although good packaging does not guarantee good product quality.
The role of e-business and web design in expanding the scope of product marketing in grutty shoe stores Sutopo Sutopo; Sudianto Sudianto; Abdul Hamid; Anang Martoyo
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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Abstract

E-business involves communicating and conducting business electronically via the Internet. Ebusiness can be significantly improved by strengthening the value chain relationship between businesses (B2B) and consumers (B2C). Today's e-Business environment allows manufacturers to automate and integrate functions like never before - from customer relationship management, to supply chain. Web design has a strong influence on the scope of product marketing, especially at the marketing point. Web design is an important tool in marketing strategy. When web design and marketing work together to combine effective content with a well-designed site, marketing efforts receive the boost needed to get ahead of the competition and convert more visitors into customers. A strategically designed and attractive website will attract more visitors and help convert those visitors into leads. This will definitely result in increased income which will certainly benefit the Company. Marketing arouses user interest and encourages the purchase of certain items, whereas design attracts users and helps communicate a brand's message to its audience. Without these two services, a business is incomplete. The purpose of this research is to find out the role of e-business, web design, and product marketing scope in grungy shoe stores. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journal literature sourced from Google Scholar. The results of e-business research influence consumers in expanding the scope of product marketing, Web design influences (has a negative impact) on the product marketing scope variable, which means that the lower the web design, the lower the product marketing scope in expanding product marketing. In conclusion, the role of ebusiness in expanding product marketing at grungy shoe stores has functioned well, including as a market breakthrough: because of its function as a global medium, markets that were previously unknown or impenetrable can be penetrated when utilizing internet technology. As market development: new geographical markets can be entered because of their function as a global medium, bringing together companies and buyers, complete information is also obtained through many applications and online methods, so new segments will be formed. Apart from that, the role of web design in expanding product marketing at grungy shoe stores is functioning well. Web design has an influence (has a negative impact) on product marketing, which means that the lower the quality of the web design, the lower the product marketing will be in expanding the marketing scope of a product. Web design has a big influence on buyers when deciding on purchasing decisions, web designmoderated by e-business expands product marketing. Although good web design does not guarantee good product quality
INTEGRATION OF DIGITAL SUPPLY CHAIN CAPABILITIES FOR SUSTAINABLE SUPPLY CHAIN PERFORMANCE: A LITERATURE REVIEW Sutopo Sutopo; Sudianto Sudianto; Abdul Hamid
Journal of Information Systems Management and Digital Business Vol. 3 No. 4 (2026): Juli
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jismdb.v3i4.4196

Abstract

The objective of this study is to comprehensively analyze how the integration of digital supply chain capabilities including demand planning, sustainable procurement, inventory management, and supplier relationships contributes to enhancing sustainable supply chain performance. The research method employed is a qualitative approach using a literature review. The analysis followed a systematic procedure involving identification, selection, and critical evaluation through Thematic Analysis of reputable journal articles, proceedings, and scientific reports published between 2015 and 2025. The results indicate that digital capabilities improve planning accuracy through predictive analytics, strengthen transparency and traceability in procurement, optimize real-time inventory, and enhance supplier collaboration via technology-based information exchange. The integration of these four dimensions significantly improves operational efficiency, supply chain resilience, and value creation across economic, social, and environmental dimensions in line with Triple Bottom Line principles.
DAMPAK DIGITALISASI OPERASIONAL MELALUI SISTEM INFORMASI TERPADU TERHADAP PRODUKTIVITAS DAN NILAI BISNIS: STUDI LITERATUR Sutopo Sutopo; Sudianto Sudianto
Jurnal Rekayasa Sistem Informasi dan Teknologi Vol. 3 No. 3 (2026): Februari
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jrsit.v3i3.3233

Abstract

Penelitian ini bertujuan untuk menganalisis dan mensintesis temuan-temuan literatur terkait dampak digitalisasi operasional melalui sistem informasi terpadu terhadap peningkatan produktivitas dan penciptaan nilai bisnis organisasi. Metode penelitian yang digunakan adalah studi literatur dengan pendekatan kualitatif deskriptif, melalui penelusuran dan seleksi publikasi ilmiah nasional dan internasional yang relevan, kemudian dianalisis menggunakan analisis tematik untuk mengidentifikasi pola hubungan dan mekanisme konseptual antar variabel. Hasil penelitian menunjukkan bahwa digitalisasi operasional berperan signifikan dalam meningkatkan efisiensi, otomasi proses, dan kualitas data, sementara sistem informasi terpadu memperkuat integrasi data dan proses kerja, mendukung pengambilan keputusan berbasis bukti, serta mempercepat respons organisasi terhadap dinamika lingkungan bisnis. Kombinasi digitalisasi operasional dan sistem informasi terpadu terbukti berdampak positif terhadap peningkatan produktivitas organisasi dan penciptaan nilai bisnis, baik dari sisi efisiensi operasional, kualitas layanan, maupun keunggulan kompetitif. Simpulan penelitian ini menegaskan bahwa digitalisasi operasional dan sistem informasi terpadu merupakan strategi fundamental yang saling melengkapi dalam mendorong produktivitas dan nilai bisnis organisasi, dengan keberhasilan implementasinya sangat dipengaruhi oleh kesiapan teknologi, kualitas sumber daya manusia, dan dukungan manajerial dalam pengelolaan perubahan di era transformasi digital.   Kata Kunci: Digitalisasi Operasional, Sistem Informasi Terpadu, Produktivitas, Nilai Bisnis
PERSEPSI DAN REFERENSI KONSUMEN TERHADAP FITUR PEMANTAUAN KESEHATAN PADA SMARTWATCH: CONSUMERS PERCEPTION AND PREFERENCES TOWARD HEALTH MONITORING FEATURES IN SMARTWATCH Sudianto Sudianto
Jurnal Kesehatan Bakti Tunas Husada: Jurnal Ilmu-ilmu Keperawatan, Analis Kesehatan dan Farmasi Vol 25 No 1 (2025)
Publisher : LPPM Universitas Bakti Tunas Husada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36465/jkbth.v25i1.1618

Abstract

Penelitian ini bertujuan untuk menganalisis persepsi dan preferensi mahasiswa dalam memilih smartwatch berdasarkan fitur pemantauan kesehatan. Fokus penelitian meliputi lima aspek utama, yaitu persepsi pemanfaatan fitur kesehatan, tingkat kesadaran dan kepedulian terhadap kesehatan, citra merek, pengalaman pengguna lain, serta dukungan aplikasi tambahan. Metode yang digunakan adalah deskriptif kualitatif dengan teknik wawancara mendalam kepada mahasiswa dari lima program studi: Bisnis Digital, Kewirausahaan, Teknologi Pangan, Farmasi, dan Keperawatan. Hasil penelitian menunjukkan bahwa sebagian besar mahasiswa memandang fitur pemantauan kesehatan seperti pemantau detak jantung, sleep tracking, pengingat bergerak, step counter dan pemantau stres sebagai manfaat utama dalam mendukung gaya hidup sehat. Citra merek yang kuat dan testimoni positif dari pengguna lain memperkuat preferensi mereka. Selain itu, dukungan aplikasi tambahan yang kompatibel dengan perangkat lain menjadi pertimbangan penting. Kesadaran kesehatan yang tinggi juga mendorong mahasiswa untuk memilih smartwatch sebagai alat pemantau kesehatan pribadi yang praktis dan inovatif.
DAMPAK PELATIHAN BISNIS DIGITAL TERHADAP PENINGKATAN PRODUKTIVITAS DAN OPERASIONAL UMKM DI KELURAHAN URUG KAWALU KOTA TASIKMALAYA Sutopo Sutopo; Sudianto Sudianto; Jeffry Nugraha; Adie Pamungkas; Hana Diana Maria; Falerina Rahmatunnisa Chaniago; Azhar Muntaha
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 3 No. 6 (2025): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v3i6.3417

Abstract

Penelitian ini bertujuan untuk mengeksplorasi dampak pelatihan bisnis digital terhadap peningkatan produktivitas dan operasional UMKM di Kelurahan Urug Kawalu, Kota Tasikmalaya. Seiring dengan perkembangan teknologi informasi dan komunikasi (TIK), UMKM di Indonesia menghadapi tantangan dalam mengadopsi teknologi digital untuk meningkatkan daya saing dan efisiensi operasional. Pelatihan bisnis digital yang dilaksanakan mencakup manajemen bisnis digital, pemanfaatan e-commerce, inovasi produk, dan kewirausahaan digital. Hasil penelitian menunjukkan bahwa pelatihan ini berhasil meningkatkan keterampilan pelaku UMKM dalam pengelolaan keuangan, pemasaran digital, serta inovasi produk. Penggunaan media sosial dan platform e-commerce telah memperluas jangkauan pasar dan meningkatkan daya saing UMKM, baik di pasar lokal maupun global. Meskipun demikian, tantangan terkait keterbatasan akses terhadap teknologi yang lebih canggih dan permodalan masih menjadi hambatan dalam mengoptimalkan potensi UMKM. Pelatihan bisnis digital ini diharapkan dapat menjadi model bagi pengembangan UMKM di daerah lain, serta memberikan kontribusi positif terhadap perekonomian lokal dan nasional. Keberhasilan pelatihan ini juga menegaskan pentingnya sinergi antara pemerintah, masyarakat, dan sektor swasta dalam mendukung pengembangan UMKM melalui digitalisasi.
PENINGKATAN KAPASITAS MANAJERIAL PADA BISNIS DIGITAL MELALUI PENGELOLAAN OPERASI YANG EFEKTIF: - Sutopo Sutopo; Sudianto Sudianto
Jurnal Pengabdian Masyarakat Ekonomi dan Bisnis Digital Vol. 2 No. 2 (2025): Juni
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jpmebd.v2i2.2124

Abstract

Penelitian ini bertujuan untuk meningkatkan kapasitas manajerial pada bisnis digital melalui pengelolaan operasi yang efektif. Bisnis digital saat ini berkembang pesat, namun banyak pelaku usaha yang menghadapi tantangan dalam hal pengelolaan operasi yang efisien. Penelitian ini dilakukan dengan memberikan pelatihan dan pendampingan kepada pelaku bisnis digital mengenai konsep dasar manajemen operasi yang efektif. Hasil dari kegiatan ini diharapkan dapat meningkatkan kemampuan manajerial, khususnya dalam perencanaan, pengorganisasian, dan pengawasan operasional bisnis digital. Peningkatan kapasitas ini akan membantu pelaku usaha untuk lebih kompetitif di pasar yang semakin ketat. Program pengabdian ini melibatkan berbagai pelaku bisnis digital dan memberikan dampak positif dalam peningkatan efisiensi operasional mereka, serta memberikan pengetahuan praktis yang dapat diterapkan langsung untuk pengembangan usaha. Dengan demikian, diharapkan pelaku bisnis dapat meraih keberhasilan jangka panjang melalui pengelolaan operasi yang lebih optimal.menjadi kunci utama dalam memperkuat daya saing bisnis digital di pasar yang semakin kompetitif.
Co-Authors Abdul Hamid Abdul Hamid Adie Pamungkas Anang Martoyo Anang Martoyo Azhar Muntaha Falerina Rahmatunnisa Chaniago Hana Diana Maria Jeffry Nugraha Sutopo Sutopo Sutopo Sutopo