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OPTIMALISASI PHYSICAL EVIDENCE DALAM MENINGKATKAN JUMLAH PENGUNJUNG DESA WISATA TANJUNGJAYA Anang Martoyo; Sudianto Sudianto; Roby Ahada; Annisa Fitri Anggraeni; Sutopo Sutopo
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 3, No 2 (2022): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.3.2.55-60

Desa Tanjungjaya merupakan salah satu Desa Wisata di Kawasan Ekonomi Kreatif (KEK) Tanjung Lesung. Kondisi pandemi covid-19 menyebabkan jumlah pengunjung mengalami penurunan drastis dan keberadaan sarana prasarana kurang terawat. Kebijakan pemerintah dengan mengijinkan dibukanya kembali obyek-obyek wisata, perlu diimbangi dengan pengelolaan & optimalisasi sarana prasarananya (physical evidence). Metode penelitian menggunakan pendekatan deskriptif kualitatif dengan sumber data berasal dari hasil observasi, survey, wawancara mendalam, dan informasi dari pejabat pengambil keputusan serta kajian literatur. Berdasarkan analisis situasi pemasaran obyek penelitian, maka dapat disimpulkan bahwa optimalisasi sarana prasarana yang dapat dilakukan oleh pengelola Desa Wisata Tanjungjaya adalah sebagai berikut: 1) mempermudah akses menuju lokasi wisata, 2) menjaga kebersihan & keamanan serta kelengkapan fasilitas pendukung berupa gedung, 3) Pengelolaan sarana prasarana Objek wisata pulau Liwungan, 4) Penyediaan ruang display & menambah outlet batik cikadu, 5) melengkapi & menambah fasilitas umum dan fasilitas sosial.

Peningkatan Literasi Ekonomi Islam Pada Jamaah Masjid Besar Kecamatan Pamulihan Abdul Hamid; Sutopo s
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8401902

The Sharia economic industry is experiencing rapid development, with increasingly widespread business opportunities and employment opportunities in various business sectors. However, understanding of Sharia economics is still not evenly distributed across all levels of society in this country. In fact, the Indonesian Government has aspirations to make Indonesia the center of the global Sharia economy. One effort to make this happen is through socialization or organizing programs to introduce Sharia economics to various groups. The Faculty of Economics and Business, Sebelas April University has committed to the community by holding sharia economic education activities in the community. The aim of this community service program is to increase students' awareness and concern for Sharia economics and to deepen them in the basic concepts of Islamic economics which can be applied in everyday life, in the work environment, and within themselves.

Peningkatan Literasi Ekonomi Islam Pada Jamaah Masjid Besar Kecamatan Pamulihan Abdul Hamid; Sutopo s
Nanggroe: Jurnal Pengabdian Cendikia Vol 2, No 6 (2023): September
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.8401902

The Sharia economic industry is experiencing rapid development, with increasingly widespread business opportunities and employment opportunities in various business sectors. However, understanding of Sharia economics is still not evenly distributed across all levels of society in this country. In fact, the Indonesian Government has aspirations to make Indonesia the center of the global Sharia economy. One effort to make this happen is through socialization or organizing programs to introduce Sharia economics to various groups. The Faculty of Economics and Business, Sebelas April University has committed to the community by holding sharia economic education activities in the community. The aim of this community service program is to increase students' awareness and concern for Sharia economics and to deepen them in the basic concepts of Islamic economics which can be applied in everyday life, in the work environment, and within themselves.

Distribution Channels at PT. Mandala Raya Pilar Sakti Tupperware Sumedang Solihin; Sutopo; Suharna
Journal of Bussines Management Basic Vol 4 No 1 (2022): Journal of Bussines Management Basic
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

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The focus of this study aims to determine the distribution channel on the PT. Mandala Raya Pilar Sakti Tuperware Sumedang. The method used in this research is descriptive qualitative research method by conducting direct observation, conducting interviews, collecting data related to distribution channels on the PT. Mandala Raya Pilar Sakti Tuperware Sumedang. The sampling technique used is purpose sampling, namely the technique of sampling data sources with certain considerations. In this study five informants were used as informants. Whereas in analyzing data using the model of Miles and Huberman which states that there are three kinds of activities in qualitative data analysis, namely data reduction, data display, and conclusions drawing / verification. This research theory uses the theory of Tjiptono (2017: 347) with the following dimensions, 1) market considerations 2) product considerations 3) considerations about intermediaries and 4) company considerations. Based on the results of interviews, observations, and data analysis, it can be concluded that the marketing strategy at PD Vichi Pratama Aluminum Sumedang has carried out distribution channels well, but there are still some slight obstacles.

Service Quality Judging from the Community Satisfaction Index at the Orchid Medika Clinic, Sumedang Regency Sutopo
SINTESA Vol. 13 No. 1 (2022): Sintesa
Publisher : SINTESA

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Service quality is considered good if the service provided is in accordance with what is expected by consumers, while if it exceeds what consumers expect, it can be said that the service is very satisfying. However, sometimes there are also services that are not expected to match what consumers expect. This service is said to be bad, if the company is deemed unable to fulfill consumer desires, either through products or through company services. Product quality and good service performance will greatly affect customer satisfaction. This research was conducted at the Orchid Medika Clinic Sumedang, to determine the patient satisfaction index at the Orchid Medika clinic. by using a non- probability sampling method, the research instrument in the form of a questionnaire distributed to patients as respondents was determined based on purposive sampling technique. determination of the number of samples based on calculations from Roscoe, where the number of samples based on the calculation of 110 people. Dimensions of service quality Clarity of service procedures, Simplicity of service procedures, Certainty of service time, Accuracy of service products, Security of service products, Responsibility, Completeness of advice and infrastructure, Ease of access to services, Discipline, courtesy and officers, Convenience of location. The analytical tool used is the Microsoft Excel program, which will later be converted back into a service satisfaction index, and the results show that the patient satisfaction index score on the quality of orchid clinic services is at a score of 83 or a very good rating.â€

The role of product promotion and product packaging in generating consumer buying interest at Tiara Sari Cake Shop Sutopo Sutopo; Sudianto Sudianto; Anang Martoyo
SINTESA Vol. 13 No. 2 (2022): SINTESA
Publisher : SINTESA

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Promotion is the key to success in business. When the promotion that is run is right, usually customers will be loyal to continue to buy. Product packaging has a strong influence on consumer purchase intentions, especially at the point of sale. Packaging serves as a means of promotion because packaging that can protect and facilitate the use of the product adds value to the sale and promotion of the product. Packaging is able to add value to consumers if it is in accordance with the function of the packaging itself, such as a place that fits the load capacity of a product and also becomes a differentiating identity from other products, so that consumers are sure to buy. The purpose of this study was to find out how the role of product promotion, product packaging, consumer buying interest at the Tiara Sari cake shop. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journals literature sourced from Google Schooler. The results of product promotion research affect consumers in generating consumer buying interest, packaging has a negative impact on the variable of consumer buying interest, which means that the lower the quality of the packaging, the lower the consumer's interest in buying a product. The conclusion of the role of product promotion in generating consumer buying interest at the Tiara Sari cake shop can be seen specifically for respondents with low packaging perceptions, high promotional perceptions increase purchase intentions more than low promotional perceptions, if the product quality is good, although not there is a product promotion, consumers can still buy the product so that the better the quality of the product it produces will provide an opportunity for consumers to make purchasing decisions. In addition, the role of product packaging in generating consumer buying interest at the Tiara Sari cake shop is already functioning properly, the packaging has an influence (gives a negative impact) on consumer buying interest, which means that the lower the quality of product packaging, the lower the consumer interest in buying a product. Product packaging has a great influence on buyers when making purchasing decisions, product packaging moderated by promotions generates consumer buying interest. Although good packaging does not guarantee good product quality.

The role of e-business and web design in expanding the scope of product marketing in grutty shoe stores Sutopo Sutopo; Sudianto Sudianto; Abdul Hamid; Anang Martoyo
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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E-business involves communicating and conducting business electronically via the Internet. Ebusiness can be significantly improved by strengthening the value chain relationship between businesses (B2B) and consumers (B2C). Today's e-Business environment allows manufacturers to automate and integrate functions like never before - from customer relationship management, to supply chain. Web design has a strong influence on the scope of product marketing, especially at the marketing point. Web design is an important tool in marketing strategy. When web design and marketing work together to combine effective content with a well-designed site, marketing efforts receive the boost needed to get ahead of the competition and convert more visitors into customers. A strategically designed and attractive website will attract more visitors and help convert those visitors into leads. This will definitely result in increased income which will certainly benefit the Company. Marketing arouses user interest and encourages the purchase of certain items, whereas design attracts users and helps communicate a brand's message to its audience. Without these two services, a business is incomplete. The purpose of this research is to find out the role of e-business, web design, and product marketing scope in grungy shoe stores. The method uses a qualitative research approach and literature study (Library Research) which is useful for obtaining a series of descriptions of the factors that influence the results of the variables studied. This research step uses data collection methods from online journal literature sourced from Google Scholar. The results of e-business research influence consumers in expanding the scope of product marketing, Web design influences (has a negative impact) on the product marketing scope variable, which means that the lower the web design, the lower the product marketing scope in expanding product marketing. In conclusion, the role of ebusiness in expanding product marketing at grungy shoe stores has functioned well, including as a market breakthrough: because of its function as a global medium, markets that were previously unknown or impenetrable can be penetrated when utilizing internet technology. As market development: new geographical markets can be entered because of their function as a global medium, bringing together companies and buyers, complete information is also obtained through many applications and online methods, so new segments will be formed. Apart from that, the role of web design in expanding product marketing at grungy shoe stores is functioning well. Web design has an influence (has a negative impact) on product marketing, which means that the lower the quality of the web design, the lower the product marketing will be in expanding the marketing scope of a product. Web design has a big influence on buyers when deciding on purchasing decisions, web designmoderated by e-business expands product marketing. Although good web design does not guarantee good product quality

Analisis Penetepan Upah Minimum Buruh Dalam Undang-Undang No 13 Tahun 2003 Tentang Ketenagakerjaan Menurut Hukum Tas’ir Al-Jabbariy Dalam Fiqh Muamalah Abdul Hamid; Sutopo S; Sudianto S; Anang Martoyo
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 1, No 5 (2023): December
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10395891

Tujuan dari penelitian ini adalah memberikan suatu gambaran tentang tinjauan hukum Tas’ir Al-Jabbariy dalam fiqih muamalah terhadap mekanisme penetapan upah minimum yang dilakukan pemerintah melalui undang undang dan peraturan turunanya. Penelitian ini menggunakan jenis penelitian kepustakaan, yaitu serangkaian kegiatan yang berkenaan dengan metode pengumpulan data pustaka. dan membahasnya melalui dua metode analisis yaitu Metode Deskriptif Analitis dan secara Normatif kualitatif yaitu pembahasan dan penjabaran data hasil penelitian yang mendasarkan pada norma-norma atau kaidah-kaidah hukum serta doktrin-doktrin yang relevan dengan permasalahan. Hasil penelitian menunjukan bahwa berdasarkan klausul- klausul baik dalam pasal pasal ataupun peraturan teknis turunanya yang menunjukan bahwa UU No.13 tahun 2003 tentang Ketenagakerjaan khususnya berkaitan dengan penetapan upah adalah dalam rangka melindungi hak baik dari sisi buruh maupun dari sisi pengusaha, senada dengan itu maka ketika maksudnya adalah untuk perlindungan maka sesuai dengan kondisi diperbolehkannya pemerintah untuk turut campur dalam mengendalikan Harga baik komoditi ataupun jasa.

MAXIMIZING THE QUALITY OF PRODUCT INFORMATION AND PRODUCT SERVICE QUALITY IN GENERATING CONSUMER PURCHASING INTEREST AT THE JOBAN KURMA STORE Sutopo, Sutopo; Sudianto, Sudianto; Hamid, Abdul; Anang Martoyo; Kartiwa, Cece Enjang
Journal of Management and Innovation Entrepreneurship (JMIE) Vol. 2 No. 1 (2024): Oktober
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70248/jmie.v2i1.1427

Penelitian ini bertujuan untuk menganalisis peranan kualitas informasi produk dan kualitas layanan produk dalam mempengaruhi minat beli konsumen di Toko Joban Kurma. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan survei sebagai alat pengumpulan data. Responden dalam penelitian ini adalah konsumen yang pernah berbelanja di Toko Joban Kurma yang dipilih secara acak. Data yang terkumpul dianalisis dengan menggunakan teknik analisis regresi untuk mengukur sejauh mana kualitas informasi produk dan kualitas layanan produk mempengaruhi minat beli konsumen. Hasil penelitian menunjukkan bahwa kedua variabel yaitu kualitas informasi produk dan kualitas layanan produk berpengaruh positif dan signifikan terhadap minat beli konsumen. Kualitas informasi produk yang meliputi kejelasan deskripsi produk, keakuratan informasi, dan tersedianya detail produk yang relevan terbukti dapat meningkatkan keyakinan konsumen dan membantu mereka dalam mengambil keputusan pembelian. Di sisi lain, kualitas layanan produk yang meliputi aspek-aspek seperti kecepatan layanan, keramahan staf, dan kemudahan proses transaksi juga menunjukkan pengaruh yang signifikan terhadap minat beli konsumen. Semakin baik pengalaman yang dirasakan konsumen dalam hal layanan, maka semakin tinggi pula kemungkinan konsumen untuk melakukan pembelian ulang atau merekomendasikan toko tersebut kepada orang lain. Penelitian ini memberikan implikasi praktis bagi pengelola Toko Joban Kurma dan pelaku usaha ritel pada umumnya untuk lebih memperhatikan kedua aspek tersebut dalam upaya meningkatkan daya tarik produk dan layanannya di mata konsumen. Kata Kunci: Kualitas Informasi Produk, Kualitas Layanan Produk, Minat Beli Konsumen

MENSTIMULASI PROSES USAHA DENGAN POTENSI USAHA MIKRO KECIL MENENGAH DI DESA CIPELANG KECAMATAN UJUNG JAYA KABUPATEN SUMEDANG Sutopo, Sutopo; Sudianto, Sudianto; Abdul Hamid; Martoyo, Anang; Kartiwa, Cece Enjang
Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Vol. 2 No. 6 (2024): Desember
Publisher : CV. Alina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jpki2.v2i6.1426

Pengembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Cipelang, Kecamatan Ujung Jaya, Kabupaten Sumedang sangat potensial untuk mendukung perekonomian lokal. Namun, banyak pelaku UMKM yang menghadapi tantangan dalam mengakses informasi, pelatihan, serta pemasaran produk. Penelitian ini bertujuan untuk menstimulasi proses usaha UMKM melalui pemberian pelatihan, pendampingan, dan bantuan sarana produksi. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan pelaku UMKM dan stakeholder terkait dalam setiap tahapan kegiatan. Hasil kegiatan menunjukkan bahwa adanya peningkatan keterampilan teknis, akses pemasaran, dan pemahaman manajerial yang lebih baik. Pembinaan yang berkelanjutan akan mendukung peningkatan daya saing UMKM di desa tersebut. Desa ini memiliki banyak potensi dalam sektor ekonomi kreatif dan produk lokal, namun pemanfaatan potensi tersebut belum optimal. Oleh karena itu, kegiatan ini dirancang untuk memberikan pembekalan kepada pelaku UMKM mengenai strategi pengembangan usaha, pemanfaatan teknologi, dan pemasaran produk yang lebih efisien. Program pengabdian dilakukan melalui serangkaian pelatihan, pendampingan, dan bimbingan teknis yang melibatkan para ahli dan praktisi UMKM. Pelatihan yang diberikan mencakup topik-topik seperti manajemen usaha, branding dan pemasaran digital, serta inovasi produk untuk meningkatkan daya saing. Selain itu, peserta juga diberi pemahaman tentang pentingnya kemitraan dan kolaborasi antar UMKM untuk memperluas jaringan pasar. Pendampingan dilakukan secara intensif dengan tujuan agar para pelaku UMKM dapat mempraktikkan ilmu yang didapat langsung dalam kegiatan usaha mereka. Hasil dari kegiatan ini diharapkan dapat meningkatkan kapasitas pengelolaan usaha, memperkenalkan produk mereka ke pasar yang lebih luas, dan memacu pertumbuhan ekonomi desa. Dengan demikian, potensi UMKM di Desa Cipelang diharapkan dapat berkembang dan berkontribusi terhadap peningkatan kesejahteraan masyarakat setempat.

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