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All Journal Jurnal Sains dan Edukasi Sains Journal of Bussines Management Basic SINTESA J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi Motivasi: Jurnal Manajemen dan Bisnis
Ila Karmila
Universitas Sebelas April
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

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Journal : SINTESA

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Consumer Behavior Analysis In Purchasing Decisions Of Yamaha Motorcycles At Jaya Perkasa Motor Sumedang ila Karmila
SINTESA Vol. 14 No. 1 (2023): Sintesa
Publisher : SINTESA

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Abstract

Public demand for motorcycles is always increasing. The motorcycle automotive manufacturers compete with each other to offer their products. Yamaha is one of the biggest and best automotive companies, especially in Indonesia. In the current uncertain economic situation as a result of the Covid 19 pandemic crisis which has resulted in a sluggishness in motorcycle sales which has had an impact on the motorcycle sales marketing process. So before marketing their products, companies need to pay attention to consumer behavior first. Because consumer behavior will be the target for purchasing products that will be marketed. The purpose of this research is to analyze consumer behavior in determining the purchase of a Yamaha motorcycle at Jaya Perkasa Motor Sumedang. This study uses qualitative methods with a descriptive approach and belongs to field research with semi-structured interviews and documentation as data collection techniques. The findings from this study are that prospective motorcycle consumers in buying a motorbike have many considerations to get the motorbike they want, such as what are the advantages, affordable prices, if purchased on credit with low interest and how long does the delivery process take because the current process is through ordering goods first or indent for 1 month to 3 months to purchase a motorcycle unit
Marketing Strategy Of Tour Packages Through Online In Travel Sumedang Ila Karmila
SINTESA Vol. 14 No. 2 (2023): Sintesa
Publisher : SINTESA

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Abstract

Marketing strategy is a very important part of the implementation of the company's overall strategy, especially in conditions of very tight competitors. Business competition in the tourism services sector is currently quite tight. Mulia Tour & Travel is a company engaged in the tourism industry, especially in the travel agency sector. In carrying out its business activities, it cannot be separated from the increasingly competitive market conditions which are marked by the proliferation of similar businesses in Sumedang Regency. Therefore a good and appropriate marketing strategy is needed, which is one of the ways that greatly determines the business in the tourism services sector so that business activities can continue. This research uses a descriptive type of research with a qualitative approach which aims to identify, describe and explain the actual situation related to the marketing strategy carried out by Mulia Tour & Travel. Methods of data collection using interviews, observation and documents. The data analysis used consisted of the data reduction stage, data presentation and conclusion drawing. The results showed that the Mulia Tour & Travel service company used a marketing mix strategy including product, price, place, promotion, human resources, physical evidence and the process of running its service business through online media. Suggestions from this research are better package travel packages, increase tour package bookings, increase promotion through the website, expand the collaboration networkoff line
Co-Authors Adrin Tohari Agustina Dwi Puspitasari Fadila Nurfauzia Fadila Nurfauzia Faisal Ramdhani Gustina Hidayat Ratna Gumilang, Risa Selly Feranie Sulastri Sulastri