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All Journal UG Journal Jurnal Penelitian Rumpun Ilmu Teknik
Any Kurniawaty Yapie
Universitas Gunadarma
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Health Professions

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FAKTOR-FAKTOR YANG MEMENGARUHI BRAND RECOGNITION SAMSUNG DI KOTA BOGOR Anisya Rahmelia; Widyatmini Widyatmini; Any Kurniawaty Yapie
UG Journal Vol 16, No 10 (2022)
Publisher : Universitas Gunadarma

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Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador, kualitas produk, social media marketing dan word of mouth (WOM) secara parsial maupun simultan terhadap brand recognition. Populasi dalam penelitian adalah masyarakat di Kota Bogor yang menggunakan smartphone Samsung. Penelitian ini menggunakan sampel 100 responden pengguna Samsung di Kota Bogor dengan usia minimal 17 tahun. Alat analisis yang digunakan adalah Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik yang terdiri dari uji normalitas, uji multikolinearitas, uji heteroskedastisitas, uji linearitas, analisis regresi linier berganda, uji T, uji F, dan koefisien determinasi. Pada penelitian ini, peneliti menggunakan software SPSS versi 25. Berdasarkan hasil uji hipotesis parsial (uji t) menunjukkan bahwa variabel Brand Ambassador, Kualitas Produk, Social Media Marketing, dan Word of Mouth berpengaruh positif dan signifikan terhadap Brand Recognition Smartphone Samsung Di Kota Bogor. Berdasarkan hasil uji hipotesis simultan (uji F) menunjukkan Brand Ambassador, Kualitas Produk, Social Media Marketing, dan Word of Mouth berpengaruh signifikan secara bersama-sama terhadap Brand Recognition Smartphone Samsung Di Kota Bogor.
Perancangan Solar Tracker Dual Axis untuk Optimasi Panel Surya Any Kurniawaty Yapie; Fathur Riski
Jurnal Penelitian Rumpun Ilmu Teknik Vol. 4 No. 3 (2025): Jurnal Penelitian Rumpun Ilmu Teknik
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juprit.v3i4.4769

Abstract

in this global era, the development of renewable energy is the main focus to reduce dependence on fossil fuels and negative impacts on the environment. Solar energy is one of the most promising renewable energy sources on this earth of Indonesia, which can be harvested through solar panels. This study aims to design and create a dual-axis solar tracker prototype using an Arduino Uno microcontroller to increase the absorption of solar energy by solar panels. This prototype uses an LDR sensor and a servo motor to move the solar panel following the movement of the sun throughout the day. The test results show that the use of a solar tracker system can increase the power generated by solar panels in the morning and evening, thereby reducing the difference in power generated in the morning-evening and afternoon.
Co-Authors Anisya Rahmelia Fathur Riski Widyatmini Widyatmini