Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi Komsospol
Suci Ria Ardinata
Universitas Muhammadiyah Kotabumi
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI KOMUNIKASI PEMASARAN PRODUK UMKM BASRENG ENDUL DALAM MENCIPTAKAN BRAND AWARNESS Hagi Julio Salas; Fajar Junaedi; Suci Ria Ardinata
Komsospol Vol 3 No 1 (2023): Volume 3 Nomor 1 Tahun 2023
Publisher : Universitas Muhammadiyah Kotabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The product marketing communication strategy to create Brand Awareness in UMKM (Micro, Small, Medium Enterprises) is formed from the growth of consumer interest in the snacks being sold, flavor variants in food products, as well as the potential for developing UMKM in facing increasingly fierce market competition. Of course, this cannot be separated from the marketing communications strategy that must be carried out to overcome competition. This research aims to determine the marketing communication strategy for Basreng Endul UMKM products in creating Brand Awareness. This type of research is qualitative descriptive research, by collecting data through interviews, observations and literature studies which aim to analyze and explain descriptively, namely describing to explain an object and phenomenon which will be expressed in writing and sentences. Based on the results of research conducted in the field, it can be concluded that the marketing communication strategy carried out by UMKM for Endul basreng products is to carry out points in the marketing communication mix with a focus on direct marketing through social media (Direct Marketing), word of mouth promotion. mouth or go directly into the field to offer or recommend products to consumers (Personal Selling), create attractive promotional pamphlets to introduce products (Advertising). Visual communication and recommendations are factors that influence the creation of brand awareness. This strategy is used in marketing Basreng Endul UMKM products in creating Brand Awareness.
Strategi Komunikasi Badan Pendapatan Daerah Upaya Meningkatkan Kesadaran dan Kepatuhan Wajib Pajak Restoran (Studi kasus pada kantor BAPENDA Lampung Utara) Suci Ria Ardinata; Hagi Julio Salas
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 2 (2025): Mei 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i2.4654

Abstract

This study examines the communication strategies implemented by the Regional Revenue Agency in increasing awareness and compliance of restaurant taxpayers in North Lampung Regency. This study uses a qualitative descriptive method, with data collection techniques through document studies and field research in the form of interviews. The findings show that the communication strategies used include delivering persuasive messages through direct socialization, utilizing social media, and a service approach that focuses on taxpayers. These strategies aim to increase taxpayer understanding, compliance, and participation in carrying out their obligations. In restaurant tax revenue, there are several aspects of communication that are indicators of taxpayer assessment, namely: 1) Service to taxpayers, 2) Principle of justice, 3) Legal certainty and its enforcement, 4) Transparency in administration, and 5) Restaurant tax collection process. In addition to socialization, the North Lampung Bapenda also carries out counseling and coaching activities for business actors as part of an effort to increase their compliance in paying restaurant taxes.
Co-Authors Fajar Junaedi Hagi Julio Salas