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All Journal Jurnal Pengabdian Masyarakat Nusantara Prosiding Simposium Nasional Manajemen dan Bisnis
Tri Novita Sari
Universitas Nusantara PGRI Kediri
Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering

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Pemberdayaan Masyarakat Pelaku UMKM Melalui Pelatihan Penyusunan Proposal Usaha dan Analisis Laporan Keuangan di Kabupaten Kampar Anisa Puspita Sari; Safitri Alfinasari; Tri Puspito Rahayu; Intan Purnama Putri; Tri Novita Sari; Dodi Kusuma Hadi Soedjoko
Jurnal Pengabdian Masyarakat Nusantara Vol 1 No 2 (2022): Vol.1 No.2 (Juni 2022)
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/dimastara.v1i2.18067

Abstract

Micro Small and Medium Enterprises (MSMEs) play an important role in Indonesia. MSMEs have shown their tenacity and resilience in the economic crisis and along with the Covid-19 pandemic, it is hoped that MSMEs will survive again. Especially among MSME actors in Kampar Riau Regency with fields that are engaged in culinary, agriculture, fisheries, and handicrafts. This group was chosen because of the high number of MSMEs in Kampar Regency (45,446 MSMEs) and the abundant natural resources (HR) potential in the area. The aim behind this activity is to equip MSMEs with the autonomous capacity to plan strategic deals and dissect financial reports so that they can be used as a reference to turn them into a company so that they can turn into individual financial strengths and make major commitments to national finance. This activity is carried out through direct contact with a limited number of MSMEs. This strategy was taken in view of the outbreak of the corona virus pandemic. The stages of this activity begin with clarification of the obstacles that are often faced by MSMEs, followed by clarification of the importance of strategic agreements, the efforts taken in preparing strategic plans, and the importance of auditing budget reports. These results have expanded the capacity and information of MSMEs, especially in Kampar Regency in terms of strategic agreement planning and monetary reports, even in limited circumstances due to the Coronavirus pandemic.
IMPLEMENTASI DIRECT SELLING SEBAGAI STRATEGI PEMASARAN SPJ COLLECTION UNTUK MENINGKATKAN VOLUME PENJUALAN Tri Novita Sari; Gesty Ernestivita
Prosiding Simposium Nasional Manajemen dan Bisnis Vol. 2 (2023): Simposium Manajemen dan Bisnis
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan penelitian ini adalah untuk mengetahui seberapa besar hubungan antara direct selling (penjualan langsung) terhadap volume penjualan dalam pemasaran produk oleh SPJ Collection di daerah Kediri dan Tulungagung, serta untuk mengetahui hambatan dan faktor yang mempengaruhi dalam proses pemasaran produk SPJ Collection. Penelitian ini dilakukan pada perusahaan SPJ Collection dan daerah pemasarannya di Kediri dan Tulungangung. Model penelitian ini merupakan jenis penelitian studi kasus (case study) dengan menggunakan pendekatan kualitatif. Pengambilan data diperoleh melalui tindakan langsung di lapangan untuk mendapatkan data primer melalui observasi, wawancara dan dokumentasi dengan pemilik, karyawan dan konsumen SPJ Collection. Dari hasil analisis menunjukan bahwa direct selling berpengaruh pada peningkatan volume penjualan, dimana peningkatan volume penjualan terjadi karena adanya perluasan wilayah pemasaran.
Co-Authors Anisa Puspita Sari Dodi Kusuma Hadi Soejoko GESTY ERNESTIVITA Intan Purnama Putri Safitri Alfinasari Tri Puspito Rahayu