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Minat Beli Sebagai Mediasi Pengaruh Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana Merek 3second Khusna Fatimatus Syahroq; Hery Purnomo; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 18, No 1 (2021)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v18i1.14311

Penelitian bertujuan untuk mengetahui keberartian Persepsi Harga, Citra Merek Dan Celebrity Endorser Pada Keputusan Pembelian Busana 3Second Clothing Store Kediri dengan Minat Beli Sebagai Mediasi. Jenis penelitian yang digunakan dalam penelitian ini adalah asosiatif. Sampel yang digunakan sebanyak 160 konsumen dengan menggunakan metode accidental sampling kombinasi snowball sampling. Metode pengumpulan data menggunakan kuesioner. Analisis data menggunakan analisis jalur dengan program IBM SPSS 26 dan Uji Sobel. Hasil penelitian ini diperoleh terdapat pengaruh Persepsi Harga dan Citra Merek mempunyai keberartian menciptakan minat beli, tetapi tidak pada Celebrity Endoser. Persepsi Harga dan Celebrity Endorser mempunyai keberartian dalam menciptakan Keputusan Pembelian, tetapi tidak pada Citra Merek. Persepsi Harga, Citra Merek atau Celebrity Endorser tidak mempunyai keberartian dalam menciptakan keputusan pembelian melalui Minat beli sebagai variabel mediasi. Studi lanjut dan manajemen 3second, dapat mempertimbangkan untuk identifikasi fenomena bahwa minat beli dapat terbangun tetapi tidak mempunyai pengaruh kepada keputusan pembelian, dimungkinkan ada variabel lain yang penting untuk di analisis, misalnya kualitas produk, variasi produk, dan atau pelayanan penjualan.

DAMPAK DISIPLIN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN DI UNIVERSITAS NUSANTARA PGRI KEDIRI Dodi Kusuma Hadi Soedjoko
Cakrawala Management Business Journal Vol 2 No 1 (2019)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Papua.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30862/cm-bj.v2i1.21

Human resources play an important role in every organization or institution. But there was a decrease in employee performance at Nusantara PGRI Kediri University recently, this case becomes concideration to conduct this research. The purpose of this study is to determine the effect of work dicipline and compensation on the employee’s performance at Nusantara PGRI Kediri University. The approach of this study is descriptive quantitative. The sample in this study used all populations as a sample consisting of 73 employees. The technique of collecting data used a questionnaire with a Likert scale that contains of questions related to work discipline, compensation and employee performance. The data analysis technique used multiple linear regression which was processed using the SPSS program to measure the effect of work dicipline and compensation on employee’s performance. The results of hypothesis testing showed that partially, there was a significant effect of work discipline on employee performance and there was also significant effect of compensation on employee performance at Universitas Nusantara PGRI Kediri. While the results of simultaneous hypothesis testing proved that work discipline and compensation give significant effect for employee performance. It can be seen that coefficient dtermination value (R Square) was 0.676. Thus, it can be interpreted that work dicipline and compensation can effect on employee’s performance 67.6% while the remaining 32.4% was effected by other variables outside of this study.

Brand Perception Pada Purchase Decision Melintasi Purchase Interest Produk RTD Teh Merek Pucuk Harum Di Masyarakat Kota Kediri Hery Purnomo; Samari Samari; Dodi Kusuma Hadi Soejoko
JEMBATAN Vol 19, No 1 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i1.15495

The research aims to measure how much the relationship of brand awareness, brand trust and brand personality crosses purchase interest in Purchase Decision RTD Tea Merek Pucuk Harum in Kediri City community. The research used a quantitative approach, and sampled 100 respondents, with stratified random sampling techniques on a proposional basis. Testing data with primer using Multiple linear regression. The study found that on a direct trajectory, brand awareness has a significant relationship with purchase interest, but not on brand trust and brand personality. While brand awareness, brand trust or brand personality has no significant relationship with purchase decisions. On an indirect trajectory, brand Awareness has a significant relationship with purchase decisions, through purchase interest, while brand trust and brand personality do not have a relationship meaning in creating purchase decisions across purchase interest as mediation variables. The diversity of data described by the model is 35%, the rest is explained by other variables that are not yet in the model and errors.

PELATIHAN MANAJEMEN KEUANGAN DAN PEMBUKUAN SEDERHANA UNTUK PEMBERDAYAAN UMKM DESA KARANGTALUN KABUPATEN KEDIRI Subagyo subagyo; Moch. Wahyu Widodo; Rino Sardanto; Sigit Wisnu Setya Bhirawa; Dodi Kusuma Hadi Soedjoko
Jurnal Abdimas Akademika Vol 3 No 02 (2022): Edisi Desember 2022
Publisher : Akademi Kesejahteraan Sosial AKK Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manajemen keuangan dan pembukuan merupakan hal penting untuk kelangsungan jangka panjang suatu usaha, khususnya UMKM. Namun banyak UMKM yang belum memahami bahkan menerapkan manajemen keuangan dan pembukuan. Oleh karena itu, pengabdian kepada masyarakat (PkM) ini dilakukan untuk memberikan pemahaman dan peningkatan keterampilan kelompok UMKM desa Karangtalun tentang penghitungan, pencatatan atau pembukuan dan pengelolaan keuangan bisnis agar usaha yang dimiliki semakin berkembang sehingga berdampak pada peningkatan daya saing dan kesejahteraan masyarakat. Kegiatan ini dilakukan melalui pelatihan dan pendampingan diawali dengan survey kepada peserta pelatihan yang menunjukkan bahwa sebagian besar pemilik UMKM belum melakukan penghitungan dan pencatatan keuangan, bahkan belum memahami aset usaha serta belum memisahkan aset usaha dengan aset pribadi. Pelatihan dilakukan dengan memberikan worksheet untuk pencatatan dan penghitungan keuangan usaha tiap peserta. Hasil pelatihan diharapkan dapat meningkatkan keterampilan pengelolaan keuangan usaha dengan lebih baik. Dari hasil penghitungan dan pencatatan yang tepat, setiap pemilik usaha dapat menentukan harga jual, rencana investasi dan penambahan sumber dana yang tepat sehingga diharapkan berdampak pada peningkatan pendapatan dan perkembangan usaha menjadi lebih maju.

The Effectiveness of the Crowdsourcing Concept in Human Resource Management in the Online Motorcycle Taxi Business on the Satisfaction of Partners and Service Users Mimin Pembayuningtyas; Purnomo, Hery; Dodi Kusuma Hadi Soejoko
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.173

Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.

The Effectiveness of the Crowdsourcing Concept in Human Resource Management in the Online Motorcycle Taxi Business on the Satisfaction of Partners and Service Users Mimin Pembayuningtyas; Purnomo, Hery; Dodi Kusuma Hadi Soejoko
Open Access Indonesia Journal of Social Sciences Vol. 6 No. 5 (2023): Open Access Indonesia Journal of Social Sciences
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/oaijss.v6i5.173

Crowdsourcing is a concept where complex tasks or problems can be solved through collaboration with a group of people online. In the context of the online motorcycle taxi business, crowdsourcing has proven to be a very effective tool for managing human resources. This is due to several factors, including the wide operational scale, speed of service, and the complexity of user requests. This study aimed to explore the effectiveness of the crowdsourcing concept in human resource management in the online motorcycle taxi business on the satisfaction of partners and service users. The application of crowdsourcing in HR management in the online motorcycle taxi business has proven effective in dealing with the challenges faced by this industry. Labor flexibility, cost efficiency, and access to diverse talent are some of the main benefits of crowdsourcing. However, companies must still pay attention to important management aspects such as service quality and good working relations to ensure the success and long-term effectiveness of this crowdsourcing strategy.

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