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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Economics Business Finance and Entrepreneurship
Dwi Putri Kinasih
Universitas Muhammadiyah Surakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Other

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The Influence Of E-Service Quality, E-Payment, And Web Design Quality On Customer Satisfaction In Purchasing Gacoan Noodles Through The Shopeefood Application Dwi Putri Kinasih; Kussudyarsana Kussudyarsana
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 12 No 1 (2024): Januari
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v12i1.5261

Abstract

The purpose of this study was to analyze the effect of E-Service Quality, E-Payment, and Web Design Quality on customer satisfaction in purchasing Gacoan Noodles through the Shopeefood application in Surakarta City. This type of research is quantitative with explanatory research. The population in this study were all Gacoan consumers in Surakarta city. The sampling technique in this study. using purposive sampling. The sample calculation uses the theory of Ferdinand. The sample of this study amounted to 200 respondents. This study uses primary data in its preparation. Primary data is obtained through the first source or respondent answers from Gacoan Noodle customers in Surakarta City using a questionnaire. The results of this study show that the E-Service Quality variable has a positive influence on Customer Satisfaction with Gacoan products is a significant result. The ease and security of the payment process can affect customer satisfaction. Web Design Quality variable has a positive influence on Customer Satisfaction. The three independent variables (E-Service Quality, E-Payment, and Web Design Quality) together have a positive effect on Customer Satisfaction, indicating that service and a holistic shopping experience are key to increasing customer satisfaction.
Pengaruh Kualitas Produk dan Penetapan Harga terhadap Minat Beli (Studi Kasus Pada Produk Fashion Cik Cik) Kharina Febby Prabowo; Dwi Putri Kinasih
Economics Business Finance and Entrepreneurship 2023: Economics Business Finance and Entrepreneurship
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis dan menguji pengaruh kualitas produk terhadap niat beli serta menganalisis dan menguji pengaruh harga terhadap niat beli. Jenis penelitian ini menggunakan penelitian explanatory dengan menggunakan metode kuantitatif. Populasi dari penelitian ini adalah setiap konsumen atau pelanggan Cik-Cik Style. Penelitian ini melibatkan partisipasi sebanyak 100 responden sebagai sempelnya, yang dipilih menggunakan metode non probability dengan penerapan metode random sampling. Data yang digunakan diperoleh melalui penyebaran kuesioner kemudian dianalisis menggunakan analisis Partial Least Square (PLS) Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa semua hipotesis yang diajukan diterima, dengan kualitas produk dan penetapan harga memberikan pengaruh yang positif dan signifikan terhadap minat beli.
Co-Authors Kharina Febby Prabowo Kussudyarsana