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Strategy for developing small and medium enterprises based on creative economy in facing industrial era 4.0 (study on SMEs in Kupang regency): (Study on SMEs in Kupang Regency) Manteiro, Maria C. B.; Sahetapy, Stella; Kabu, Enos; Ringa, Maria B.
Enrichment : Journal of Management Vol. 14 No. 1 (2024): April
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v14i1.1866

Abstract

The problems in the research are lack of creativity and innovation, lack of skilled labor, lack of knowledge in product management and marketing that is still done in a conventional way not through automation and e-commerce systems, limited machines and facilities as well as capital for business development. In facing this problem, an appropriate creative economy development strategy is needed so that it can overcome these problems. With the right strategy in the creative industry, it is hoped that UMKM can compete in the 4.0 era and can increase business and regional income. The objectives of this study are 1) To identify and map the existence of culinary and handicraft business SMEs in Kupang Regency.2).This research uses qualitative descriptive methods and formulates appropriate strategies in the field of culinary and knitting business in Kupang Regency. This study took samples in 4 (four) sub-districts in Kupang district, namely east Kupang, Central Kupang, West Amarasi and south Amarasi Samples are selected based on unique business characteristics and have distinctiveness in cultural aspects (aspect culture). Data collection using in-depth interviews, observation and documentation techniques. The result of this research is the formation of a Technology-Based MSME Development Center and Bundling of Creative Industry products
Collaborative Governance Strategy In Sustainable Tourism Development Ringa, Maria B.; Sahetapi, Stella Y.; Poeh, Melda M.; Kefi, Darwin Y.; Pattiasina, Victor
Public Policy Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Lembaga Penelitian & Pengabdian Masyarakat (LPPM) STIA Said Perintah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/PublicPolicy.v4.i1.p64-77

Abstract

This study aims to discover collaborative governance in managing sustainable tourism in Bajawa. This study uses phenomenology to find meaning that explores quantitative and qualitative research data. This research focuses on government collaboration divided into three processes: Dynamics of collaboration, collaborative actions, and their impact on tourism development. Data collection techniques are interviews, observations, and documentation to the government and tourism actors in 6 (six) sub-districts in Bajawa - Ngada, East Nusa