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All Journal TINTA NUSANTARA : Jurnal Ekonomi, Manajemen, dan Akuntansi
Jumri
Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH BAURAN PROMOSI TERHADAP MINAT BELI PADA TOKO NAYLA MAJAI SANGATTA UTARA Ruhani Rasak; Muhammad Nawawi Dg Sibali; Jumri
Tinta Nusantara 2018 Vol.1 Vol 6 No 1 (2020): JURNAL TINTA NUSANTARA
Publisher : Sekolah Tinggi Ilmu Ekonomi Nusantara Sangatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55770/tn.v6i1.30

Abstract

This study was to determine and analyze whether the influence of the promotion mix has a positive and significant effect on consumer buying interest at the Nayla Sembako Store Majai Sangatta Utara. This study aims to determine and analyze how much influence the consumer's buying interest has at the Nayla Majai store, North Sangatta. The data analysis method used is a quantitative method using multiple linear regression analysis and SPSS version 25. The results of this study indicate that showing new promotions has a positive and significant effect on Consumer Buying Interest at the Nayla Sembako Store, Sangatta Utara. Researchers take research samples directly at the research site and this type of research is an empirical study
Co-Authors Muhammad Nawawi Dg Sibali Ruhani Rasak