Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JMT (Jurnal Matematika dan Terapan)
Daniel Alexander
Universitas Negeri Jakarta
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analisis Kestabilan Pemodelan Matematika Penyebaran Word Of Mouth Berbasis Brand Community Daniel Alexander; Eti Dwi Wiraningsih; Lukita Ambarwati
JMT : Jurnal Matematika dan Terapan Vol 5 No 1 (2023): JMT (Jurnal Matematika dan Terapan)
Publisher : Program Studi Matematika Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jmt.5.1.3

Abstract

Word of mouth marketing based on community brands makes companies target communities that are in accordance with product characteristics so that word of mouth marketing becomes more effective. This thesis focuses on modeling and analyzing word of mouth marketing based on brand community. Model consists of five variables, namely Susceptible, Infected, Community, Positive, and Negative. The model is analyzed by determining the equilibrium point which produces two equilibrium points, namely the equilibrium point obtained when there are no infected individuals and the equilibrium point obtained when there are infected individuals. The simulation uses data that has been obtained from one of the companies in Indonesia, with the basic reproduksi number is 950,1458877.
Co-Authors Eti Dwi Wiraningsih Lukita Ambarwati