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E-CATALOGUE BRAND “ MINOR MORAL” Muhammad Fathan Ar Reza; Budiwirman
TRADISIGN : Jurnal Pustaka Desain dan Budaya Vol 2 No 1 (2023): Mei 2023 | Desain dan Budaya: Perspektif Multidisipliner
Publisher : Pustaka Galeri Mandiri

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Abstract

Perancangan ini ditujukan untuk menghasilkan sebuah media alternatif yang akan mempermudah calon customer Minor Moral untuk mengetahui produk apa saja yang dijual oleh Minor Moral. Masalah yang diidentifikasi adalah banyaknya calon customer yang belum mengetaui tentang Minor Moral dan apa saja produk yang dijual oleh Minor Moral. Untunk menemukan jalan keluar dari permasalahan tersebut, digunakan metode glassbox yang memiliki beberapa tahapan, yaitu Tahapan Persiapan, Inkubasi, Iluminasi, Verifikasi. Metode ini diawali dengan melakukan menyiapkan segala perangkat dan keperluan untuk melakukan desain untuk, kemudian mempersiapkan diri untuk mengolah segala macam referensi ide yang akan digunakan dalam pembuatan E-Catalogue, dan hasil perancangan yang sudah final disebarkan melalui beberapa platform digital atau print out. Perancangan ini menghasilkan sebuah output yaitu media E-Catalogue sebagai media untuk memberikan informasi terkait produk apa saja yang yang ditawarkan. Diharapkan dengan adanya perancangan E-Catalogue ini bisa membantu meningkatkan penjualan Minor Moral serta meningkatkan brand awareness masyarakat khususnya kota Pekanbaru terhadap produk lokal seperti Minor Moral.
Mentawai Natural Environment Ornament Transformation on Batik Art Tatoo Motivation Based on Local Wisdom: Ecotourism Agusti Efi; Budiwirman; Yusmerita; Sri Zulfia Novrita; Yulia Aryati; Gabila Heira Mutia
Jurnal Penelitian Pendidikan IPA Vol 9 No SpecialIssue (2023): UNRAM journals and research based on science education, science applic
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9iSpecialIssue.5838

Abstract

The people of the Siberut Mentawai islands still maintain various arts and practice the culture and customs of their ancestors. They have natural environment ornaments including tattoos and Jaraik, which is a symbol of the greatness of the Sikerei (Shaman) house in the Mentawai tribe.  Along with the progress and development of the Mentawai area, traditional culture began to shift, therefore it is necessary to carry out conservation and development efforts. So, the purpose of this research is the efforts to preserve and produce creative art products based on local wisdom by transforming tattoos, jaraik, and other Mentawai natural environments in batik art and uniting various elements of visual cultural arts as supporting elements. The method used is research and development adopting the 4 D steps with four stages of development design, development, and deployment. In addition, the study also conducted studies of art and aesthetics, design and fashion as well as analysis of market tastes. So, the outputs of this research are; prototypes of batik art innovation products based on local Mentawai culture that are market-worthy; and scientific articles in reputable international journals. Focus Group Discussion (FGD) and product feasibility tests were carried out by experts and product exhibitions which were used as Mentawai branding.  
Co-Authors Agusti Efi Gabila Heira Mutia Muhammad Fathan Ar Reza Novrita, Sri Zulfia Yulia Aryati Yusmerita Yusmerita