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All Journal Community Empowerment
Muhammad Arifin Lubis
Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia
Arts Humanities Education Public Health Social Sciences

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Empowering Medan MSMEs through digital marketing training Ahmad Afandi; Muhammad Arifin Lubis; Isra Hayati
Community Empowerment Vol 8 No 12 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.10708

Abstract

This article examines the implementation of community service programs aimed at improving the digital marketing capabilities of Micro, Small and Medium Enterprises (MSMEs) in Medan City. Focusing on collaboration with Lazismu Kota Medan, this study uses a three-stage approach: partner problem identification, training implementation and evaluation. Through meetings and surveys, the service team determines the training needs of MSMEs, which cover important aspects of digital marketing. The training was held at the Muhammadiyah Da'wah Building with interactive lecture methods, Kahoot application-based quizzes, and group discussions. Evaluation of the effectiveness of the training was carried out through pre-test and post-test, resulting in a significant increase in participants' digital marketing understanding. These results show that digital marketing training is effective in increasing the ability and confidence of MSMEs in digital marketing, providing important implications for the development of MSMEs and the local economy of Medan City.
Encouraging the effectiveness of philanthropic institutions: Implementation of digital fundraising platform for Lazismu Medan City Ahmad Afandi; Syahrul Amsari; Isra Hayati; Muhammad Arifin Lubis
Community Empowerment Vol 9 No 5 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.11340

Abstract

The use of information technology in fundraising has brought about a significant transformation in the operations of charitable organizations, enabling the expansion of reach and increasing the effectiveness of activities. Lazismu Medan City, a philanthropic institution in Indonesia, faces challenges in optimizing fundraising activities due to limited digital technology capacity and less effective marketing strategies. This community service aims to develop and implement a digital platform to enhance Lazismu's capacity in managing fundraising efficiently and transparently, accessible via lazismumedan.org. Methods for implementing the service include developing a platform, conducting comprehensive training for Lazismu administrators and volunteers, as well as enhancing skills in using digital technology to raise funds. The results of this service show a significant increase in the number of donations collected and the level of donor satisfaction, indicating increased capacity and transparency in Lazismu's fundraising activities.
Co-Authors Ahmad Afandi Isra Hayati Syahrul Amsari