Community Empowerment
Vol 9 No 5 (2024)

Encouraging the effectiveness of philanthropic institutions: Implementation of digital fundraising platform for Lazismu Medan City

Ahmad Afandi (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Syahrul Amsari (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Isra Hayati (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)
Muhammad Arifin Lubis (Universitas Muhammadiyah Sumatera Utara, Medan, Indonesia)



Article Info

Publish Date
31 May 2024

Abstract

The use of information technology in fundraising has brought about a significant transformation in the operations of charitable organizations, enabling the expansion of reach and increasing the effectiveness of activities. Lazismu Medan City, a philanthropic institution in Indonesia, faces challenges in optimizing fundraising activities due to limited digital technology capacity and less effective marketing strategies. This community service aims to develop and implement a digital platform to enhance Lazismu's capacity in managing fundraising efficiently and transparently, accessible via lazismumedan.org. Methods for implementing the service include developing a platform, conducting comprehensive training for Lazismu administrators and volunteers, as well as enhancing skills in using digital technology to raise funds. The results of this service show a significant increase in the number of donations collected and the level of donor satisfaction, indicating increased capacity and transparency in Lazismu's fundraising activities.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...