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Djoko Soemarno
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Identification and Mapping of Readiness of Micro and Small Coffee Industry Cluster Development Lya Aklimawati; Djoko Soemarno; Surip Mawardi
Pelita Perkebunan (a Coffee and Cocoa Research Journal) Vol 31 No 3 (2015)
Publisher : Indonesian Coffee and Cocoa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/iccri.jur.pelitaperkebunan.v31i3.169

Abstract

Cluster development of micro and small-scaled coffee industry is an effortto improve the economy of community by utilizing local resources. This studywas aimed to identify phase of cluster growth through determinant factors ofindustrial cluster growth; to assess a linkage between economy players in theindustrial cluster; and to identify strength, weakness, opportunity, and threat incoffee industry development. This research was carried out in Sumberwringin,Bondowoso District, East Java. Survey method through direct observation andinterviews were conducted in this study. Data collected included primary andsecondary data. Number of respondents were 25 industry players selected byjudgement sampling method. The data were analyzed by exploratory descriptivewith content analysis method. This research concluded that industrial clusterstudied was still in phase of formation and initiative (embryo) and its growthpattern followed Pattern III. Interrelationship between core industries has notbeen established, while linkage between core industries and supporting industrieshad already well-established. Strength and opportunity in coffee industrydevelopment included raw materials availability, market segment growth. Smalland micro enterprises credit facility, supporting facility, and labor availability.Constraints and threat faced by coffee industry included limited market access,in adequate machineries, limited working capital, raw materials quality, inconsistentproduct quality, credit claim, and competitors.
Application of Marketing Mix in Home Industry: Focussed on Micro and Small-Scale Coffee Industries Lya Aklimawati; Djoko Soemarno; Surip Mawardi
Pelita Perkebunan (a Coffee and Cocoa Research Journal) Vol 32 No 1 (2016)
Publisher : Indonesian Coffee and Cocoa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/iccri.jur.pelitaperkebunan.v32i1.170

Abstract

Differences  in  marketing  strategies  with  other  industries  are  needed  to maintain  business  sustainability  especially  for  facing  fierce  market  competition. This  research  was  aimed  to  identify  a  marketing  mix  implemented  in  micro  and small  scale  coffee  industries,  and  to  identify  external  factors  that  affected  business sustainability.  This  study  was  carried  out  in  Sumberwringin  Sub-district, Bondowoso  District,  East  Java.  Respondents  of  this  study  were  25  coffee  industry players  selected  by  using  judgement  sampling  method.  Primary  and  secondary data  were  collected  in  this  study.  Data  were  analyzed  with  descriptive-qualitative method  and  interactive  analysis.  The  results  showed  that  micro  and  small-scale coffee industries was still implementing conventional  marketing pattern. The marketing mix  which  applied  in  coffee  industry,  were  (a)  the  product  mix  was  not  persistent that  depended  on  consumer  demand;  (b)  selling  price  of  product  was  determined from  cost  production  and  profit  margins;  (c)  distribution  was  conducted  with active  and  passive  marketing  particularly  based  on  customer  orders;  (d)  promotion mix  was  implemented  by  direct  marketing,  personal  selling,  and  word  of  mouth. Micro-environments of the marketing affecting micro and small-scale coffee industries were: (a) customers as main target market  in form  of consumer markets and  alternative target  market  as  re-seller  markets;  (b)  high  intensity  competition  as  a  result of  large  number of  competitors  and  lack  of  product  diversification;  (c)  many  raw material suppliers, but expensive  input  production  cost; (d) there was no a marketing partnership  with  marketer  agent/other  partner,  but  it  had  strategic  partnership with  supplier  and  government;  (e)  government  policies  on  product  development and  marketing  had  been  implemented  by  facilitating  exhibition  activity,  processing equipment,  and  training.
Factors Affecting Micro and Small-Scale Industries Income: A Case Study on Coffee Processing Industry Lya Aklimawati; Djoko Soemarno; Surip Mawardi
Pelita Perkebunan (a Coffee and Cocoa Research Journal) Vol 32 No 2 (2016)
Publisher : Indonesian Coffee and Cocoa Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22302/iccri.jur.pelitaperkebunan.v32i2.216

Abstract

Development the competitive industries primarily small firms ought to be realized for improving economic growth of a community. Small industries have an important role especially on income equity improvement in rural areas. The objective of this study was to assess industry players motivation for developing their business in coffee processing and also to analyze factors which influence business income focused on micro and small-scale coffee industries in Bondowoso District. Survey method was used in this study for collecting primary and secondary data. A number of respondents were 25 coffee industry players who be determined by judgement sampling method. Data were analyzed by descriptive and statistic method. Multiple linear regression was used in the suspected factors that affect small industries income. The results indicated that the main motivation of industry players in initiating and developing coffee business was financial incentive. Consecutively, indicators that may explain industry player’s motivation were expectation, motive and incentive. Micro and small-scale industries income was affected by raw material, marketing reach, technology and business experience. Meanwhile, micro and small-scale industries income was not affected by labor cost and source of capital.
Co-Authors Lya Aklimawati Surip Mawardi