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All Journal MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Business Application
Gino Giovano Manuputty
Universitas Kristen Indonesia Maluku
Religion Humanities Education Engineering Health Professions Social Sciences

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PENINGKATAN KAPASITAS USAHA MIKRO KECIL MELALUI DIGITAL MARKETING DI JEMAAT GPM LEAHARI Gino Giovano Manuputty; Olyvia Ririmasse
MAREN: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 7 No. 1 (2026): Maret
Publisher : Lembaga Pengabdian kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69765/mjppm.v7i1.2043

Abstract

Kegiatan di pelatihan digital marketing Jemaat GPM Leahari, difokuskan pada peningkatan kapasitas pelaku usaha mikro kecil (UMK). Program ini bertujuan membantu masyarakat memanfaatkan platform digital sebagai sarana promosi dan penjualan produk secara lebih luas. Metode yang digunakan meliputi pelatihan langsung, pendampingan, dan praktik pembuatan konten media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman dan keterampilan pelaku UMK dalam memanfaatkan media digital untuk pengembangan usaha.
Dampak Komitmen Organisasi Terhadap Kinerja Pegawai Nicoline Hiariej; Gino Giovano Manuputty
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p114-126

Abstract

Organizational commitment is still a problem for most organizations within a company. The problems that arise are basically very common in the field, for example to other companies. work discomfort or an offer from another company, so without hesitation the employee changes jobs. Desires that are not fulfilled will lead to negative attitudes due to the urge or desire not to come to work so that job satisfaction directly causes changes in employee performance. This study aims to determine whether organizational commitment affects employee performance at the Indonesian Christian University of Maluku (UKIM). The analysis used is simple regression to describe the effect of organizational commitment on employee performance. In collecting data, a questionnaire was used with a population of all UKIM administration employees and the sample was employees who had worked for more than 1 years.. The results of the analysis show that organizational commitment has a positive and significant impact on the performance of UKIM employees.
Co-Authors Nicoline Hiariej Olyvia Ririmasse