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Farid Duta Hadyanto
Institut Teknologi Telkom surabaya, Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Analysis of technological, organizational, environmental, and digital adoption factors on the net benefit of the mses sector in east java-indonesia Aris Kusumawati; Ully Asfari; Aisyah Putri Amni Ramadhanti; Ekky Dea Audry Jaya; Farid Duta Hadyanto
Jurnal Mantik Vol. 6 No. 4 (2023): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v6i4.3556

Abstract

Digital transformation is a necessity for organizations in the current new normal era. Most organizations have successfully adapted and continued to carry out business activities during the crisis due to the Covid-19 pandemic by carrying out digital transformation. Digital transformation is challenging to implement in small-scale organizations, especially the MSME sector, which has many limitations. So, the success of digital transformation in the MSME sector is still in doubt. To examine this phenomenon, this research proposed a conceptual model developed based on TOE and D&M (DeLone and McLean). Using quantitative methods in the new normal era, the proposed conceptual model aims to determine how technological, organizational, environmental, and digital adoption influences net benefits in the MSME sector. The survey has been distributed online to the MSME sector in East Java. It obtained 400 respondent data based on a random sampling technique and analyzed using PLS-SEM. Based on the conceptual model, the researcher has proposed four hypotheses that have been tested using PLS. The results of this research found that technological, organizational, environmental, and digital adoption positively affected net benefits in the MSME sector. The four proposed hypotheses are proven.
Co-Authors Aisyah Putri Amni Ramadhanti Aris Kusumawati Ekky Dea Audry Jaya Ully Asfari