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All Journal Jurnal Mantik
Ade Fitri Sihombing
State University of Medan-Indonesia
Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Development of geographical indication based Sipirok coffee marketing strategy to improve farmers' welfare Dewi Sartika; Ade Fitri Sihombing; Rahma Yani Hasibuan; Parlaungan Gabriel Siahaan; Reh Bungana Br PA
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

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Abstract

Sipirok is a small town known for its natural resources in the form of high-quality Sipirok Coffee. However, the local economy has not reached its potential. One of the influencing factors is the community's lack of understanding of Geographical Indication-based marketing strategies. Geographical Indications can increase the value and competitiveness of local products, as well as provide economic benefits to producers and surrounding communities. This research aims to provide a better understanding of the impact of Geographical Indications on the economy of the Sipirok community. This research is expected to provide a basis for local governments and stakeholders to consider granting Geographical Indication status to local products, such as Sipirok coffee, as an effort to improve the welfare of local communities. This research uses the descriptive qualitative research method which aims to collect, analyze, and interpret data in the form of words, actions, or symbols in the form of narratives, interviews, observations, or documents to produce in-depth knowledge and understanding of the marketing strategy of geographical indication based Sipirok Coffee to improve farmers' welfare. The results showed that Sipirok Coffee farmers have not joined the Geographical Indication Protection Society (MPIG) community. The constraints in the development of Sipirok coffee include the lack of sar
Co-Authors Dewi Sartika Parlaungan Gabriel Siahaan Rahma Yani Hasibuan Reh Bungana Br PA