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All Journal Jurnal Mantik Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi)
Aslamia Rosa
Universitas Sriwijaya, Indonesia
Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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The influence of perceived usefulness and e-service quality on continuance intention with user satisfactionnas a mediating variable (study on local startup Payoprint Palembang) Tulus Wadi Nulhaq; Aslamia Rosa; Ahmad Maulana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4377

Abstract

One of the cities where startups are starting to emerge is Palembang.  One of the local startups that is growing quite rapidly in the city of Palembang is Payoprint. Payoprint has been quite successful in its journey, as evidenced by the many awards it has received both on a regional and national scale. The aim of this research is to see the influence of Perceived Usefulness, E-Service Quality on Continuance Intention with User Satisfaction as a Mediating Variable (Case Study of Local Digital Startup Payoprint Palembang). This research uses a quantitative type of research using a survey method with target respondents in the Palembang area. The research subjects were consumers who had used Payoprint startup services in the Palembang area and surrounding areas. The sampling method used purposive sampling method, with a sample size of 110 respondents. The results show that there is a positive and significant influence between e-service quality and user satisfaction. The results show that there is a positive and significant influence between user satisfaction and continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on perceived usefulness and continuance intention is greater than the direct influence of perceived usefulness on continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on e-service quality and continuance intention is greater than the direct influence of e-service quality on continuance intention
Analisis Bauran Pemasaran Terhadap Minat Anggota Baru di Dojang Taekwondo Kota Palembang Wawan Setiawan; Achmad Maulana; Aslamia Rosa
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7468

Abstract

Dojang Taekwondo di Kota Palembang menghadapi tantangan dalam mempertahankan jumlah anggota baru akibat berbagai faktor pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap minat anggota baru dalam bergabung dengan Dojang Taekwondo. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei kuesioner kepada masyarakat Kota Palembang. Variabel yang dianalisis meliputi produk, tempat, harga, promosi, orang, proses, dan bukti fisik. Hasil penelitian menunjukkan bahwa faktor produk, tempat, harga, promosi, dan bukti fisik memiliki pengaruh signifikan terhadap minat anggota baru, sedangkan faktor orang dan proses tidak memberikan dampak yang signifikan. Selain itu, kepercayaan terhadap Dojang tidak secara langsung memengaruhi minat untuk bergabung. Temuan ini memberikan wawasan bagi pengelola Dojang Taekwondo dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan jumlah anggota baru. Rekomendasi utama adalah meningkatkan kualitas fasilitas, menerapkan strategi promosi digital yang lebih agresif, serta memastikan kesesuaian harga dengan kualitas layanan yang ditawarkan.
The Effect of Price and Product Quality on Purchase Decisions with Brand Image as an Intervening Variable in The Lahat Coffee Monologue Product Ade Tiara Febrina; Ahmad Maulana; Aslamia Rosa
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.849

Abstract

The coffee shop industry in Indonesia has experienced rapid growth in recent years, with coffee becoming a staple beverage among diverse consumer groups. Monolog Coffee, located in Lahat Regency, represents a modern coffee shop that adopts both online and offline sales models. This research aims to analyze the influence of price and product quality on purchasing decisions, with brand image as an intervening variable. Using a quantitative approach and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, this study surveyed 100 Monolog Coffee consumers through questionnaires. The results reveal that price and product quality significantly affect brand image. Furthermore, price has a significant impact on purchasing decisions, while product quality does not show a direct influence on purchase decisions. Notably, brand image significantly mediates the relationship between the independent variables and purchasing decisions. These findings suggest that Monolog Coffee’s efforts to enhance its brand image through pricing strategy and product quality are effective in shaping customer behavior. The implication of this research is that small and medium-sized enterprises (SMEs) in the coffee industry should prioritize building a strong brand image as a strategic mediator to drive consumer loyalty and purchasing decisions. Future studies are encouraged to explore additional mediators such as customer satisfaction or digital engagement to deepen the understanding of consumer behavior in the coffee shop sector.
Co-Authors Achmad Maulana Ade Tiara Febrina Ahmad Maulana Tulus Wadi Nulhaq Wawan Setiawan