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All Journal Jurnal Mantik Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Social Research JURNAL ECONOMINA Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi)
Aslamia Rosa
Universitas Sriwijaya, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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The influence of perceived usefulness and e-service quality on continuance intention with user satisfactionnas a mediating variable (study on local startup Payoprint Palembang) Tulus Wadi Nulhaq; Aslamia Rosa; Ahmad Maulana
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4377

Abstract

One of the cities where startups are starting to emerge is Palembang.  One of the local startups that is growing quite rapidly in the city of Palembang is Payoprint. Payoprint has been quite successful in its journey, as evidenced by the many awards it has received both on a regional and national scale. The aim of this research is to see the influence of Perceived Usefulness, E-Service Quality on Continuance Intention with User Satisfaction as a Mediating Variable (Case Study of Local Digital Startup Payoprint Palembang). This research uses a quantitative type of research using a survey method with target respondents in the Palembang area. The research subjects were consumers who had used Payoprint startup services in the Palembang area and surrounding areas. The sampling method used purposive sampling method, with a sample size of 110 respondents. The results show that there is a positive and significant influence between e-service quality and user satisfaction. The results show that there is a positive and significant influence between user satisfaction and continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on perceived usefulness and continuance intention is greater than the direct influence of perceived usefulness on continuance intention. The research results show that the value of the indirect influence or mediating influence of user satisfaction on e-service quality and continuance intention is greater than the direct influence of e-service quality on continuance intention
Analisis Bauran Pemasaran Terhadap Minat Anggota Baru di Dojang Taekwondo Kota Palembang Wawan Setiawan; Achmad Maulana; Aslamia Rosa
Jurnal Pendidikan Indonesia Vol. 6 No. 3 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i3.7468

Abstract

Dojang Taekwondo di Kota Palembang menghadapi tantangan dalam mempertahankan jumlah anggota baru akibat berbagai faktor pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh bauran pemasaran terhadap minat anggota baru dalam bergabung dengan Dojang Taekwondo. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui survei kuesioner kepada masyarakat Kota Palembang. Variabel yang dianalisis meliputi produk, tempat, harga, promosi, orang, proses, dan bukti fisik. Hasil penelitian menunjukkan bahwa faktor produk, tempat, harga, promosi, dan bukti fisik memiliki pengaruh signifikan terhadap minat anggota baru, sedangkan faktor orang dan proses tidak memberikan dampak yang signifikan. Selain itu, kepercayaan terhadap Dojang tidak secara langsung memengaruhi minat untuk bergabung. Temuan ini memberikan wawasan bagi pengelola Dojang Taekwondo dalam merancang strategi pemasaran yang lebih efektif untuk meningkatkan jumlah anggota baru. Rekomendasi utama adalah meningkatkan kualitas fasilitas, menerapkan strategi promosi digital yang lebih agresif, serta memastikan kesesuaian harga dengan kualitas layanan yang ditawarkan.
The Effect of Price and Product Quality on Purchase Decisions with Brand Image as an Intervening Variable in The Lahat Coffee Monologue Product Ade Tiara Febrina; Ahmad Maulana; Aslamia Rosa
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.849

Abstract

The coffee shop industry in Indonesia has experienced rapid growth in recent years, with coffee becoming a staple beverage among diverse consumer groups. Monolog Coffee, located in Lahat Regency, represents a modern coffee shop that adopts both online and offline sales models. This research aims to analyze the influence of price and product quality on purchasing decisions, with brand image as an intervening variable. Using a quantitative approach and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, this study surveyed 100 Monolog Coffee consumers through questionnaires. The results reveal that price and product quality significantly affect brand image. Furthermore, price has a significant impact on purchasing decisions, while product quality does not show a direct influence on purchase decisions. Notably, brand image significantly mediates the relationship between the independent variables and purchasing decisions. These findings suggest that Monolog Coffee’s efforts to enhance its brand image through pricing strategy and product quality are effective in shaping customer behavior. The implication of this research is that small and medium-sized enterprises (SMEs) in the coffee industry should prioritize building a strong brand image as a strategic mediator to drive consumer loyalty and purchasing decisions. Future studies are encouraged to explore additional mediators such as customer satisfaction or digital engagement to deepen the understanding of consumer behavior in the coffee shop sector.
The Effect of Service Quality on Passenger Satisfaction at PT Titisan Sang Pangeran (Tispa) Yessie Aryanty; Aslamia Rosa; Zakaria Wahab; Marlina Widiyanti
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 9 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i9.1741

Abstract

This study aims to analyze the influence of service quality on passenger satisfaction at PT Titisan Sang Pangeran (Tispa). The background of this research is based on the importance of quality services in the transportation industry to maintain customer satisfaction and compete in a competitive market. This study uses a quantitative method with the distribution of questionnaires to 300 Tispa passengers during 2023. The sampling method uses purposive sampling, where passengers who use Tispa services during the year are selected as respondents. The results showed that service quality had a positive and significant influence on passenger satisfaction with a correlation coefficient of 0.734 and an R Square of 0.588. This shows that 58.8% of the variation in passenger satisfaction can be explained by the quality of service provided. The factors that most affect passenger satisfaction include vehicle facilities, service responsiveness, and employee friendliness. The conclusion of this study is that improving service quality can significantly increase passenger satisfaction at PT Titisan Sang Pangeran
The Influence of Service Quality, Promotions and Prepaid Prices on Customer Decisions at PT PLN (Persero) Palembang Hafiz Hafiz; Marlina Widiyanti; Aslamia Rosa; Muchsin Saggaf
Journal of Social Research Vol. 3 No. 3 (2024): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the influence of service quality, promotions and prepaid prices on customer decisions at PT PLN (Persero) Palembang. The population in this study is all customers at PT PLN (Persero), both prepaid electricity customers in 2023 in Palembang City. The sample conducted in this study was 100 respondents, namely by purposive sampling method. The results of multiple linear regression analysis show that service quality, promotion and price have a positive and significant effect on customer decisions. Service quality, it is expected that PT PLN (Persero) Palembang will always make improvements in terms of services provided. As a monopolist, PT PLN (Persero) needs to provide good service for its customers. By being responsive in the process and responding to complaints as well as criticism and suggestions given by consumers. Promotion, it is expected to do promotions with promo prices that are not only done on certain dates. In addition, when doing promotions to be informed through print and electronic media. Price, it is expected to be adjusted prices for increasing electric power.
The Influence of Marketing Strategy and Product Innovation on Purchasing Decisions with Competitive Advantage as an Intervening Variable on South Sumatra Fertilizer Consumers Luthfia; Ahmad Maulana; Aslamia Rosa
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2203

Abstract

his study aims to analyze the influence of marketing strategy and product innovation on purchasing decisions with competitive advantage as an intervening variable among Pusri NPK Fertilizer consumers in South Sumatra. The study used a quantitative method with an explanatory research approach. The population in this study were end users of specific innovation products, Cassava NPK Fertilizer and Coffee NPK Fertilizer, who purchased commercially in the South Sumatra region in 2022–2025. The sampling technique used purposive sampling with a sample size of 165 respondents. Data collection was carried out through questionnaires using Google Forms. Data analysis used the Partial Least Square- Structural Equation Modeling (PLS-SEM) method. The results showed that marketing strategy had a significant effect on competitive advantage, product innovation had a significant effect on competitive advantage, competitive advantage had a significant effect on purchasing decisions, and product innovation had a significant effect on purchasing decisions. However, marketing strategy did not have a significant direct effect on purchasing decisions. The findings of this study indicate that competitive advantage can be an intervening variable that strengthens the relationship between marketing strategy and product innovation on purchasing decisions of Pusri NPK Fertilizer consumers in South Sumatra.
Pengaruh Harga, Pengalaman Pembelian, dan Preferensi Konsumen terhadap Keputusan Pembelian Buah Durian di Kota Palembang dengan Perceived Product Quality sebagai Variabel Intervening Sofita Permata Sari; Ahmad Maulana; Aslamia Rosa
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.7909

Abstract

Penelitian ini bertujuan untuk menguji pengaruh harga, pengalaman pembelian, dan preferensi konsumen terhadap keputusan pembelian buah durian di Kota Palembang, dengan Perceived Product Quality sebagai variabel intervening. Penelitian ini menggunakan pendekatan kuantitatif kausal-komparatif yang bertujuan untuk menganalisis hubungan sebab-akibat antarvariabel, baik secara langsung maupun tidak langsung. Populasi pada penelitian ini adalah masyarakat Kota Palembang yang menyukai atau mengonsumsi durian dan pernah membeli durian dalam 12 bulan terakhir. Penelitian ini menggunakan teknik non-probability purposive sampling, dengan pemilihan responden yang memenuhi kriteria penelitian (pernah membeli atau mengonsumsi durian, usia ≥ 17 tahun, berdomisili dan beraktivitas di Kota Palembang). Metode yang digunakan dalam analisis data pada penelitian ini adalah teknik statistik deskriptif dan analisis Structural Equation Modeling (SEM) berbasis Partial Least Squares (PLS) dengan jumlah sampel sebesar 200 responden. Hasil penelitian menunjukkan bahwa harga, preferensi konsumen, pengalaman pembelian dan Perceived Product Quality berpengaruh positif dan signifikan terhadap keputusan pembelian durian. Hasil uji mediasi menunjukkan bahwa Perceived Product Quality berperan sebagai variabel intervening pada hubungan antara preferensi konsumen dan keputusan pembelian, namun tidak memediasi hubungan antara harga dan pengalaman pembelian terhadap keputusan pembelian.
The Effect of Price and Product Quality on Purchase Decisions with Brand Image as an Intervening Variable in The Lahat Coffee Monologue Product Ade Tiara Febrina; Ahmad Maulana; Aslamia Rosa
Journal Research of Social Science, Economics, and Management Vol. 4 No. 10 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i10.849

Abstract

The coffee shop industry in Indonesia has experienced rapid growth in recent years, with coffee becoming a staple beverage among diverse consumer groups. Monolog Coffee, located in Lahat Regency, represents a modern coffee shop that adopts both online and offline sales models. This research aims to analyze the influence of price and product quality on purchasing decisions, with brand image as an intervening variable. Using a quantitative approach and Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method, this study surveyed 100 Monolog Coffee consumers through questionnaires. The results reveal that price and product quality significantly affect brand image. Furthermore, price has a significant impact on purchasing decisions, while product quality does not show a direct influence on purchase decisions. Notably, brand image significantly mediates the relationship between the independent variables and purchasing decisions. These findings suggest that Monolog Coffee’s efforts to enhance its brand image through pricing strategy and product quality are effective in shaping customer behavior. The implication of this research is that small and medium-sized enterprises (SMEs) in the coffee industry should prioritize building a strong brand image as a strategic mediator to drive consumer loyalty and purchasing decisions. Future studies are encouraged to explore additional mediators such as customer satisfaction or digital engagement to deepen the understanding of consumer behavior in the coffee shop sector.
Co-Authors Achmad Maulana Ade Tiara Febrina Ahmad Maulana Hafiz Hafiz Luthfia Marlina Widiyanti Muchsin Saggaf Sofita Permata Sari Tulus Wadi Nulhaq Wawan Setiawan Yessie Aryanty Zakaria Wahab