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p-Index From 2021 - 2026
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All Journal Jurnal Mantik Journal of Educational Management Research
Pramana Saputra
Universitas Tanjungpura, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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How Does Personalization by Artificial Intelligence on TikTok Influence Purchase Intention? Meiliya Anjelita; Juniwati Juniwati; Bintoro Bagus Purmono; Wenny Pebrianti; Pramana Saputra
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4412

Abstract

The rise of technology has brought about a surge in internet-based services, shaping social media into a platform for both promotion and online commerce. This study aims to assess the influence of artificial intelligence-driven personalization on purchase intention within the context of TikTok's social media platform. The variables examined in this study encompassed the impact of perceived usefulness, perceived ease of use, and attitude toward personalization on purchase intention within TikTok. This study employs Structural Equation Modeling (SEM) and AMOS 22 statistical software to examine the association between the independent and dependent variables to provide empirical evidence supporting the formulated hypothesis. The data collection methodology employed in this study was a questionnaire administered to a sample of 206 respondents, selected using purposive sampling. The results of this study indicate that the perceived usefulness and perceived ease of use personalization by artificial intelligence have a notable and favorable influence on individuals' attitudes toward personalization. The attitude towards personalization also exhibits a strong influence on purchase intention. Meanwhile, the attitude towards personalization mediates between the perceived usefulness of personalization by artificial intelligence and the perceived ease of use of personalization by artificial intelligence concerning purchase intention.
The Impact of Ethical Leadership and Compensation on Turnover Intention: The Mediating Role of Job Satisfaction Yohana Gloria; Juniwati; Pramana Saputra; Ilzar Daud; Hasanudin
Journal of Educational Management Research Vol. 5 No. 5 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i5.3263

Abstract

The palm oil industry plays a significant role in the national economy. However, human resource management in this sector continues to face challenges, particularly employee turnover intention, which can affect organizational stability and performance. Ethical leadership, compensation, and job satisfaction are important factors that may influence employees’ intentions to leave an organization. This study aims to examine the effects of ethical leadership and compensation on turnover intention, with job satisfaction serving as a mediating variable. This study employed a quantitative research design involving 235 respondents selected through simple random sampling. Data were collected using a five-point Likert scale questionnaire and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The findings indicate that ethical leadership and compensation have significant positive effects on job satisfaction. Ethical leadership does not significantly affect turnover intention, whereas compensation and job satisfaction significantly reduce turnover intention. Furthermore, job satisfaction mediates the relationships between ethical leadership and turnover intention, as well as between compensation and turnover intention. These findings suggest that organizations should strengthen ethical leadership practices, establish fair and competitive compensation systems, and improve job satisfaction to reduce employees’ intentions to leave and support workforce retention.
Co-Authors Bintoro Bagus Purmono Hasanudin Ilzar Daud Juniwati Juniwati Juniwati Meiliya Anjelita Wenny Pebrianti Yohana Gloria