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All Journal Journal Of Management Science (JMAS) Jurnal Mantik
Syahbandi Syahbandi
Universitas Tanjungpura, Indonesia
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media

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Factors affecting the use of mhealth home workout – no equipment application in indonesia with an intention to use approach Damar Wulan; Ahmad Shalahuddin; Wenny Pebrianti; Ramadania Ramadania; Syahbandi Syahbandi
Jurnal Mantik Vol. 7 No. 3 (2023): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v7i3.4420

Abstract

This study's objective is to identify the predictors of usage intention among Indonesia's Generation Z. Mobile health (mHealth) can contribute to Indonesia's public health system. A sample of 375 Generation Z individuals who own a smartphone and have information about the mHealth application "Home Workout – No Equipment" was collected via an online questionnaire. The central emphasis of this research concerns a range of substantial variables as outlined in the Unified Theory of Acceptance and Use of Technology (UTAUT). Utilizing two-step structural equation modeling, the hypothesized relationships were examined, and the measurement model was validated. Significant and positive influences on attitude are exerted by performance expectancy, facilitating conditions, and social influence; on the other hand, effort expectancy exerts a substantial and negative impact. The impact of attitude on usage intention is substantial and favorable. Technophobia does not significantly moderate the relationship between effort expectancy and performance expectancy and attitude. By developing a model that integrates attitude variables as predictors of usage intention, this study addresses a research gap by establishing a framework for assessing Generation Z's intention to use mHealth applications in Indonesia. This research can help application developers and health service providers better understand the younger generation's preferences and needs and support efforts to improve public health in Indonesia
The influence of cafe atmosphere, food quality and product variety on revisit intention with customer satisfaction as a mediation variable in CW Coffee West Kalimantan Muhammad Jerry Alessandro; Syahbandi Syahbandi; Erna Listiana; Barkah Barkah; Titik Rosnani
Junal Ilmu Manajemen Vol 7 No 1 (2024): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i1.382

Abstract

This research examines the influence of cafe atmosphere, food quality, and product variety on revisit intention, with customer satisfaction as a mediating variable at CW Coffee West Kalimantan. Coffee is a drink that is highly sought after and consumed throughout the world. In 2020, total coffee consumption throughout the world is estimated to reach around 167 million kg. In Indonesia, data shows an increasing trend in coffee consumption, with significant growth over the last seven years, having an impact on the growth of the coffee industry in this country. One of the striking coffee shops in West Kalimantan is CW Coffee. The popularity graph shows that CW Coffee dominates compared to other competitors. CW Coffee is a local brand that started in Pontianak City, and has developed in the West Kalimantan area. In the face of increasingly fierce competition in this industry, this research aims to understand the factors that influence revisit intention at CW Coffee. Several factors that can influence revisit intention include cafe atmosphere, food quality, product variety, and customer satisfaction. In this case, customer satisfaction is considered as a mediating factor that connects these factors with revisit intention. This research uses quantitative methods and focuses on cause-and-effect relationships between variables. Data was collected through a questionnaire with a 5 point likert scale, and the research sample consisted of 220 respondents who were CW Coffee consumers. Data analysis uses Structural Equation Modeling (SEM) with AMOS 24 statistical tools. The results of this research are expected to provide deeper insight into the factors that influence consumers repurchase intentions at CW Coffee, which in turn can help companies improve their marketing strategies and service to customers.
Co-Authors Ahmad Shalahuddin Barkah Barkah Damar Wulan Erna Listiana Muhammad Jerry Alessandro Ramadania Ramadania Titik Rosnani Wenny Pebrianti