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Pemberdayaan UMKM Melalui Sinergi Praktik Ramah Lingkungan dan Pemasaran Digital pada Usaha Warung Makan Mbokcentil Santi Rimadias; Dikdik S. Sadikin; Raden Bambang Budhijana; Ferenisyah Ardianto; Muhammad Fikri Azmi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.623

Abstract

In an effort to improve the performance and competitiveness of Micro, Small and Medium Enterprises (MSMEs), the synergy of environmentally friendly practices with digital marketing is an important focus. The community service carried out highlights Warung Makan Mbokcentil, an MSME that is not yet accustomed to environmentally friendly practices and is less than optimal in digital marketing strategies. Through community service initiatives, efforts are being made to promote environmentally conscious practices, recommending the implementation of packaging made from cassava leaves—commonly known as cassava bags, as a more environmentally friendly way of doing business at Warung Makan Mbokcentil. At the same time, community service activities strengthen digital marketing efforts by introducing barcode scanning for complaint services. This innovation facilitates fast and efficient customer feedback, thereby driving continuous improvement in the quality of Warung Makan Mbokcentil's services. In addition, strategic use of social media across related platforms is used to expand market reach and strengthen customer engagement. This community service activity uses interview, observation and mentoring methods. The results of the service underline the positive impact of the synergy of environmentally friendly practices and digital marketing at Warung Makan Mbokcentil. This collaborative approach makes a significant contribution to increasing operational efficiency, enhancing brand image and supporting environmental sustainability. Additionally, it has proven to play an important role in expanding market share through increasing presence on social media platforms.
Menanamkan Nilai-nilai Antikorupsi dan Menumbuhkan Kesadaran Etika di SMA Negeri 55 Jakarta Santi Rimadias; Vidiyanna Rizal Putri; Javine Hagin Maengga; Habibi Mustofa; Muhammad Fikri Azmi; Muhammad Irfan Fadhilah Daulay; Yunda Satria Putrandally; Indra Satria Utama
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 3 (2024): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i3.833

Abstract

Corruption is still a big challenge in Indonesia, so it requires the introduction of anti-corruption education from an early age. The community service team from STIE Indonesia Banking School initiated a comprehensive outreach program at SMA Negeri 55 Jakarta which aims to instill anti-corruption values ​​and foster ethical awareness among students. The program uses a combination of lectures and interactive discussions, involving not only students but also teachers and school staff. The results show increased knowledge that students, through active participation in extracurricular activities, classroom learning, and daily social interactions, play an important role in developing anti-corruption character and ethical awareness. In addition, teachers and school staff play an important role in modeling and reinforcing the principles of integrity, responsibility, and honesty, thereby guiding students in embracing these core values. This initiative highlights the collective efforts required to foster a culture of integrity in educational settings.
Menanamkan Nilai-nilai Antikorupsi dan Menumbuhkan Kesadaran Etika di SMA Negeri 55 Jakarta Santi Rimadias; Vidiyanna Rizal Putri; Javine Hagin Maengga; Habibi Mustofa; Muhammad Fikri Azmi; Muhammad Irfan Fadhilah Daulay; Yunda Satria Putrandally; Indra Satria Utama
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 2 No. 3 (2024): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v2i3.833

Abstract

Corruption is still a big challenge in Indonesia, so it requires the introduction of anti-corruption education from an early age. The community service team from STIE Indonesia Banking School initiated a comprehensive outreach program at SMA Negeri 55 Jakarta which aims to instill anti-corruption values ​​and foster ethical awareness among students. The program uses a combination of lectures and interactive discussions, involving not only students but also teachers and school staff. The results show increased knowledge that students, through active participation in extracurricular activities, classroom learning, and daily social interactions, play an important role in developing anti-corruption character and ethical awareness. In addition, teachers and school staff play an important role in modeling and reinforcing the principles of integrity, responsibility, and honesty, thereby guiding students in embracing these core values. This initiative highlights the collective efforts required to foster a culture of integrity in educational settings.