Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Jurnal Pengabdian Nasional (JPN) Indonesia
Ferenisyah Ardianto
STIE Indonesia Banking School
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Faktor Penentu Kesuksesan Startup di Indonesia Pasca Covid-19 (Studi Kasus: Komunitas Startup) Tomi Syavitra; Ferenisyah Ardianto
JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Vol 5, No 2 (2023): Februari 2023
Publisher : STIE Kertanegara Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47201/jamin.v5i2.141

Abstract

ABSTRACTThe purpose of this study is to investigate and create models to evaluate start-up success. In Indonesia, in recent years, startups and entrepreneurship have been considered as the goal and the means to achieve three strategic successes, including institutions, infrastructure, and human resources. The approach of this research uses a quantitative approach, where the second-order confirmatory factor analysis method is supported by SmartPLS4 software. The research respondents consisted of 133 respondents and the survey was conducted online to respondents who work in the startup field. The research findings show that startup success factors sequentially consist of startup founder experience, startup resources, startup founder network, startup products, startup business models, startup digitization, and startup external environmental conditions.Keywords: Covid-19, Successful, StartupABSTRAK  Pada penelitian ini bertujuan untuk mempelajari dan membangun bentuk model dalam menilai keberhasilan startup. Di Indonesia, pada beberapa tahun terakhir, startup dan kewirausahaan dianggap sebagai tujuan dan juga sarana untuk membuat tiga terobosan strategis, termasuk kelembagaan, insfrastruktur, dan sumber daya manusia. Pendekatan penelitian ini menggunakan pendekatan kuantitatif, dimana metode second-order confirmatory factor analysis didukung oleh software SmartPLS4. Responden penelitian terdiri dari 133 responden dan survei dilakukan secara online kepada responden yang bekerja di bidang startup. Temuan penelitian menunjukkan faktor kesuksesan startup secara berurutan terdiri dari pengalaman pendiri startup, sumber daya startup, jaringan dari pendiri startup, produk startup, bisnis model startup, digitalisasi startup, dan kondisi lingkungan eksternal startup.Kata kunci: Covid-19, Kesuksesan, Startup
Pemberdayaan UMKM Melalui Sinergi Praktik Ramah Lingkungan dan Pemasaran Digital pada Usaha Warung Makan Mbokcentil Santi Rimadias; Dikdik S. Sadikin; Raden Bambang Budhijana; Ferenisyah Ardianto; Muhammad Fikri Azmi
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.623

Abstract

In an effort to improve the performance and competitiveness of Micro, Small and Medium Enterprises (MSMEs), the synergy of environmentally friendly practices with digital marketing is an important focus. The community service carried out highlights Warung Makan Mbokcentil, an MSME that is not yet accustomed to environmentally friendly practices and is less than optimal in digital marketing strategies. Through community service initiatives, efforts are being made to promote environmentally conscious practices, recommending the implementation of packaging made from cassava leaves—commonly known as cassava bags, as a more environmentally friendly way of doing business at Warung Makan Mbokcentil. At the same time, community service activities strengthen digital marketing efforts by introducing barcode scanning for complaint services. This innovation facilitates fast and efficient customer feedback, thereby driving continuous improvement in the quality of Warung Makan Mbokcentil's services. In addition, strategic use of social media across related platforms is used to expand market reach and strengthen customer engagement. This community service activity uses interview, observation and mentoring methods. The results of the service underline the positive impact of the synergy of environmentally friendly practices and digital marketing at Warung Makan Mbokcentil. This collaborative approach makes a significant contribution to increasing operational efficiency, enhancing brand image and supporting environmental sustainability. Additionally, it has proven to play an important role in expanding market share through increasing presence on social media platforms.
Co-Authors Dikdik S. Sadikin Muhammad Fikri Azmi Raden Bambang Budhijana Santi Rimadias Tomi Syavitra