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All Journal JURNAL LENTERA BISNIS Jurnal Pengabdian Nasional (JPN) Indonesia
Wiyadi
Universitas Muhammadiyah Surakarta
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Optimalisasi Tata Kelola dan Peningkatan Komitmen Organisasi: Studi Pada Pelatihan Kepemimpinan di PCIM Malaysia Wiyadi; Muhammad Sholahuddin; Sarjito; Rara Yuni Rahmawati; Sisca Dian Rahmawati
Jurnal Pengabdian Nasional (JPN) Indonesia Vol. 5 No. 1 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jpni.v5i1.654

Abstract

Muhammadiyah, as an Islamic movement with a moderate and cosmopolitan vision, faces unique challenges in managing ethnic, cultural and religious diversity in various countries. The leadership of the Special Branch of Muhammadiyah (PCIM) in Malaysia, which oversees 10 Special Branch Leaders of Muhammadiyah (PRIM), faces obstacles in organizational commitment and governance. To overcome this, PKM-KI UMS proposed a solution through three training programs: Achievement Motivation Training, PDCA Training, and Islamic Leadership Training, with a focus on developing leadership modules. This program aims to increase organizational commitment and governance in PCIM and PRIM Malaysia, as well as strengthen the Muhammadiyah community in Malaysia in facing organizational governance challenges and promote Muhammadiyah's moderate and cosmopolitan vision amidst socio-cultural dynamics across nations and countries. Program methods include initial surveys, needs analysis, training design, evaluation, and program sustainability. The program results show that leadership training can significantly increase commitment and effectiveness of organizational governance. This program provides new insights into the importance of leadership training that focuses on aspects of Islamic motivation, management and leadership in the context of cross-cultural organizations.
ANALISIS PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN YANG DIMEDIASI OLEH CITRA MEREK SMARTPHONE OPPO Andika Bagus Saktiawan; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1167

Abstract

This study aims to analyze the effect of product quality, price, and promotion on purchasing decisions mediated by brand image. This study uses a survey of 110 students of the Faculty of Economics and Business, Muhammadiyah University of Surakarta who have purchased Oppo smartphones as research objects. The findings of the study indicate that product quality, price, and promotion significantly affect brand image. However, the effect of price on brand image is not significant. In addition, this study reveals that brand image significantly mediates the effect of product quality and promotion on purchasing decisions. These findings emphasize the importance of having a positive brand image in influencing consumer purchasing decisions. The conclusion of this study is that companies should prioritize building a positive brand image and providing high-quality products at attractive prices. By promoting products effectively, companies can influence consumer perceptions and ultimately increase sales. This study provides valuable insights for companies in designing more effective marketing strategies and optimizing factors that influence consumer purchasing decisions.
PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN CITRA MERK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HANDPHONE MEREK APPLE Aldino Jacky Royani; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 2 (2024): JURNAL LENTERA BISNIS, Mei 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i2.1170

Abstract

This study aims to analyze the effect of product quality, price, promotion and brand image on purchasing decisions for Apple brand mobile phone products. This study uses a quantitative approach with a survey method. The research sample was 100 respondents using purposive sampling method with the following criteria: (1) Consumers and users of apple brand smarphone, (2) Aged 18-35, (3) People residing in Solo Raya. The data analysis used is instrument test, classical assumption test, multiple linear regression test, hypothesis test, and determination coefficient test. The results showed that product quality, price, promotion, and brand image partially had a significant positive effect on purchasing decisions.
ANALISIS PENGARUH KUALITAS PELAYANAN, HARGA, CITRA MEREK DAN WORD OF MOUTH TERHADAP KEPUASAN PELANGGAN TRANSPORTASI ONLINE (GOJEK) Harun Raudhatul Na’im; Wiyadi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1223

Abstract

This study aims to analyze the effect of service quality, price, brand image and word of mouth on online transportation customer satisfaction (gojek). This research method is quantitative. In this study, the population used is all people who have used Gojek Transportation services. The sampling technique in this study used purposive sampling. The data used in this study are primary data. The data collection method used in this study was a questionnaire. The data analysis technique used in this research is Multiple Linear Regression using the SPSS 25 test tool with validity test, reliability test, classical assumption test, hypothesis testing, f test, and t test, and determination coefficient test. The results showed that service quality has a positive and significant effect on customer satisfaction. Price has no significant effect on customer satisfaction. Brand image has a positive and significant effect on customer satisfaction. Word of mouth has a positive and significant effect on customer satisfaction.
Co-Authors Aldino Jacky Royani Andika Bagus Saktiawan Harun Raudhatul Na’im Muhammad Sholahuddin Rara Yuni Rahmawati Sarjito Sisca Dian Rahmawati