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All Journal Nusantara Journal Of Management Business (NUMABI) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
R. Hozin Abdul Fatah
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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ANALYSIS STRATEGY MARKETING VEHICLE EDUCATION SUKAHAJI WATERBOOM R. Hozin Abdul Fatah; Oxsa Setiawan
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

Study This aim For know For know how the marketing strategy is carried out Vehicle Education Sukahaji water boom . In this study the approach used by the author is descriptive qualitative, Research done in Vehicle Education Sukahaji Waterboom Kabu paten _ Nice having its address at Jl Raya Cihaurbeuti, RT.001 / RW.001 Sukahaji Village, District Cihaurbeuti, Ciamis Regency Java Province West . Retrieval technique sample in research This is purposive sampling. Method data analysis used adag SWOT analysis with matrix used _ are IFAS (Internal Strategy factors analysis Summary) and EFAS ( External Strategy factors Analysis Summary). For informants in this study, researchers grouped informants into 2 (two) groups, namely key informal, namely the top manager or general manager at the Sukahaji Waterboom Education Center, and the second, namely the main informants who have authority in deciding strategic policies at the Sukahaji Education Forum. water boom . From the results of the analysis on the IFAS table, the strengths and weaknesses have a total score of 2.34. So it indicates that the internal position of the company is very strong. Caused by a variety of products and also a strategic location and affordable prices ; opportunity and threat factors have a total score of 2.43. Because the total score is more than half of 4.0, this means that this indicates that change responds well to existing opportunities and avoids threats that come from competitors or from unforeseen circumstances (weather).
Transformasi Pemasaran Konvensional Ke Digital Pada Umkm Kabupaten Kuningan Melalui Pendekatan Community Empowerment Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1461

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Indonesia's economy; however, most of them still rely on conventional marketing systems with limited reach. This community service activity aims to assist and empower MSME actors in Kuningan Regency in transforming their marketing from conventional to digital methods through a Community Empowerment approach. The methods used include: (1) initial MSME condition mapping, (2) intensive training and mentoring, and (3) continuous evaluation. This activity involved 45 MSME actors from 5 sub-districts in Kuningan Regency engaged in culinary, handicraft, and general trade sectors. The results showed a significant increase in MSME actors' understanding and ability in utilizing social media, marketplaces, and creating digital content. A total of 82% of participants successfully created active digital business accounts, 67% were able to create independent promotional content, and average revenue increased by 35% after three months of mentoring. The Community Empowerment approach proved effective because it positions the community as an active subject of transformation, not merely a training object. Program sustainability is ensured through the formation of a learning community among MSME actors that remains active after the activity.
Community Empowerment Through Digital Marketing Optimization For Msmes In Kabupaten Tasikmalaya R. Hozin Abdul Fatah; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1554

Abstract

This community service program aims to empower Micro, Small, and Medium Enterprises (MSMEs) in Kabupaten Tasikmalaya by optimizing digital marketing strategies. Kabupaten Tasikmalaya is known for its diverse local products, including embroidery (bordir), mendong handicrafts, and processed foods. However, many MSMEs still face significant challenges in market expansion, primarily due to limited digital literacy and traditional marketing methods. Data from the local Department of Cooperatives and MSMEs indicates that out of over 24,000 registered MSMEs, less than 4% have effectively integrated digital marketing into their business models. This program was conducted over a two-month period (April–May 2026) using a participatory approach, including digital literacy workshops, social media management mentoring, and e-commerce platform integration. The methods employed included initial potential mapping, SWOT analysis, intensive training, and post-implementation monitoring. The results demonstrated a significant increase in the participants' digital competency, with 85% of mentored MSMEs successfully establishing active online storefronts and experiencing an average 15-20% increase in monthly inquiries. This empowerment strategy proves that digital transformation is essential for MSMEs to enhance competitiveness and achieve sustainable economic growth in the digital era.
Co-Authors Akhmad Hidayat Nurul Akbar Oxsa Setiawan Siti Amirah Makarim