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All Journal Nusantara Journal Of Management Business (NUMABI) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Akhmad Hidayat Nurul Akbar
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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Sales Strategy Analysis Small Traders at Ampera Waterpark Cipanas Akhmad Hidayat Nurul Akbar; Ade Yusuf
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

Study This aim For know 1) Profile trader small at Ampera Waterpark Cipanas , 2) How much good sales strategy trader small at Ampera Waterpark Cipanas . Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data . Withdrawal technique sample in study This use total sampling or sampling saturated , that is all element population chosen as sample i.e. 15 traders small at Ampera Waterpark Cipanas . Analysis tools used _ is in a manner especially qualitative _ formerly tested validity and reliability the data . Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Ampera Waterpark Cipanas is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Ampera Waterpark Cipanas on the very good classification .
Pendampingan Manajemen Keuangan Dan Analisis Kelayakan Usaha Greenhouse Hidroponik Di Pesantren Suryalaya Tasikmalaya Sani Haryati; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1430

Abstract

This community service activity focuses on financial management mentoring and business feasibility analysis for the hydroponic greenhouse enterprise at Pesantren Suryalaya, Tasikmalaya. The approach used was participatory mentoring, in which the team worked directly with greenhouse managers to review and analyze the financial records of the first production cycle. The mentoring process covered cost structure analysis, cost of goods sold (COGS/HPP) calculation, investment amortization, and marketing channel evaluation. The analysis revealed that the cost structure in the first cycle was dominated by one-time infrastructure investment, while recurring operational costs per cycle were relatively manageable. Managers were assisted in understanding that profitability in subsequent cycles is highly dependent on operational cost efficiency and pricing strategy improvements. As an output, participants were able to prepare a structured financial report and understand the financial position of their enterprise more clearly. This activity contributes to strengthening financial management practices and the long-term sustainability of the pesantren-based hydroponic business.
Transformasi Pemasaran Konvensional Ke Digital Pada Umkm Kabupaten Kuningan Melalui Pendekatan Community Empowerment Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1461

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Indonesia's economy; however, most of them still rely on conventional marketing systems with limited reach. This community service activity aims to assist and empower MSME actors in Kuningan Regency in transforming their marketing from conventional to digital methods through a Community Empowerment approach. The methods used include: (1) initial MSME condition mapping, (2) intensive training and mentoring, and (3) continuous evaluation. This activity involved 45 MSME actors from 5 sub-districts in Kuningan Regency engaged in culinary, handicraft, and general trade sectors. The results showed a significant increase in MSME actors' understanding and ability in utilizing social media, marketplaces, and creating digital content. A total of 82% of participants successfully created active digital business accounts, 67% were able to create independent promotional content, and average revenue increased by 35% after three months of mentoring. The Community Empowerment approach proved effective because it positions the community as an active subject of transformation, not merely a training object. Program sustainability is ensured through the formation of a learning community among MSME actors that remains active after the activity.
Peningkatan Kapasitas Pemasaran Produk Pertanian Berbasis Digital Di Kabupaten Tasikmalaya Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim; Sani Haryati
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1467

Abstract

This community service activity aims to improve digital-based agricultural product marketing capacity for farmer groups in Tasikmalaya Regency. The main problems faced by partner farmers are limited market access, lack of knowledge about digital marketing, and insufficient ability to utilize agricultural e-commerce platforms. The methods used include extension, practical training, and intensive mentoring for four months. The target was 45 farmers from three villages, namely Hegarwangi Village (Bantarkalong District), Wangunsari Village (Bantarkalong District), and Girijaya Village (Bojongasih District). The results showed a significant increase in participants' knowledge of digital marketing (average pretest score 42.3 increased to 78.6 on posttest), and an increase in the number of farmers who successfully utilized digital platforms for product marketing by 68%. Average farmer income increased by 32% during the mentoring period. This activity is recommended to be expanded to other villages in Tasikmalaya Regency.
Co-Authors Ade Yusuf R. Hozin Abdul Fatah Sani Haryati Siti Amirah Makarim