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All Journal Nusantara Journal Of Management Business (NUMABI) Jurnal Pengabdian kepada Masyarakat Multidisiplin (JUPENGEN)
Akhmad Hidayat Nurul Akbar
STIE Latifah Mubarokiyah
Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Other

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Sales Strategy Analysis Small Traders at Ampera Waterpark Cipanas Akhmad Hidayat Nurul Akbar; Ade Yusuf
Nusantara Journal Of Management Business (NUMABI) Vol. 1 No. 01 (2023): Nusantara Journal Of Management Business
Publisher : LKP DCI

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Abstract

Study This aim For know 1) Profile trader small at Ampera Waterpark Cipanas , 2) How much good sales strategy trader small at Ampera Waterpark Cipanas . Method Research used _ in study This is method descriptive qualitative . Data used in study This namely primary and secondary data . Withdrawal technique sample in study This use total sampling or sampling saturated , that is all element population chosen as sample i.e. 15 traders small at Ampera Waterpark Cipanas . Analysis tools used _ is in a manner especially qualitative _ formerly tested validity and reliability the data . Research results show that : 1) Profile trader small sell product goods and services , 2) Sales strategy trader small at Ampera Waterpark Cipanas is very good , 3) Research results showing results recapitulation about indicator strategy Sales , got a total score of 642 is on point 630 – 750 is classified as very good and has score highest in statement number 4 and number 7 with score 69. Meanwhile very low value contained in the statement number 5 with score 60. In whole based on results on that sales strategy trader small in Ampera Waterpark Cipanas on the very good classification .
Pendampingan Manajemen Keuangan Dan Analisis Kelayakan Usaha Greenhouse Hidroponik Di Pesantren Suryalaya Tasikmalaya Sani Haryati; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1430

Abstract

This community service activity focuses on financial management mentoring and business feasibility analysis for the hydroponic greenhouse enterprise at Pesantren Suryalaya, Tasikmalaya. The approach used was participatory mentoring, in which the team worked directly with greenhouse managers to review and analyze the financial records of the first production cycle. The mentoring process covered cost structure analysis, cost of goods sold (COGS/HPP) calculation, investment amortization, and marketing channel evaluation. The analysis revealed that the cost structure in the first cycle was dominated by one-time infrastructure investment, while recurring operational costs per cycle were relatively manageable. Managers were assisted in understanding that profitability in subsequent cycles is highly dependent on operational cost efficiency and pricing strategy improvements. As an output, participants were able to prepare a structured financial report and understand the financial position of their enterprise more clearly. This activity contributes to strengthening financial management practices and the long-term sustainability of the pesantren-based hydroponic business.
Transformasi Pemasaran Konvensional Ke Digital Pada Umkm Kabupaten Kuningan Melalui Pendekatan Community Empowerment Siti Amirah Makarim; R. Hozin Abdul Fatah; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 3 No. 2 (2026): JUPENGEN - Mei
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v3i2.1461

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the backbone of Indonesia's economy; however, most of them still rely on conventional marketing systems with limited reach. This community service activity aims to assist and empower MSME actors in Kuningan Regency in transforming their marketing from conventional to digital methods through a Community Empowerment approach. The methods used include: (1) initial MSME condition mapping, (2) intensive training and mentoring, and (3) continuous evaluation. This activity involved 45 MSME actors from 5 sub-districts in Kuningan Regency engaged in culinary, handicraft, and general trade sectors. The results showed a significant increase in MSME actors' understanding and ability in utilizing social media, marketplaces, and creating digital content. A total of 82% of participants successfully created active digital business accounts, 67% were able to create independent promotional content, and average revenue increased by 35% after three months of mentoring. The Community Empowerment approach proved effective because it positions the community as an active subject of transformation, not merely a training object. Program sustainability is ensured through the formation of a learning community among MSME actors that remains active after the activity.
Cipasung Heritage Creative Hub: Innovation In Msme Development Based On Cultural Tourism And Agrotourism In Cipasung Village, Lemahsugih, Majalengka Akhmad Hidayat Nurul Akbar; Siti Amirah Makarim
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 3 (2025): JUPENGEN - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i3.776

Abstract

This community service activity aims to develop the "Cipasung Heritage Creative Hub" model through revitalization of Village-Owned Enterprises (BUMDes) and strengthening the capacity of local Micro, Small, and Medium Enterprises (MSMEs) in Cipasung Village, Lemahsugih District, Majalengka Regency. The village has extraordinary potential in developing creative economy based on cultural tourism and agrotourism, with the presence of tea gardens that have become tourist attractions, bamboo craft traditions that are still preserved, and rich local wisdom. The method used includes a participatory approach involving all village stakeholders, creative economy skills training, development of superior products based on local wisdom, and formation of digital marketing networks. The program was implemented for 12 months involving 150 participants from various community groups, including tea farmers, bamboo craftsmen, women's groups, and village youth. The results showed a significant increase in local MSME capacity, with 85% of participants successfully developing innovative products based on tea and bamboo crafts. The average income of MSMEs increased by 60% within 6 months after program implementation. BUMDes Cipasung successfully integrated tea agrotourism with creative economy, creating educational tourism packages that attracted 2,500 tourists in the first year. The "Cipasung Heritage Creative Hub" model proved effective in preserving local culture while improving community economic welfare.
Peningkatan Manajemen Keuangan SPPG Dalam Pengelolaan Anggaran Dan Biaya Operasional Program Makan Bergizi Gratis Sani Haryati; Akhmad Hidayat Nurul Akbar
Jurnal Pengabdian Kepada Masyarakat Multi Disiplin Vol. 2 No. 4 (2025): JUPENGEN - November
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/jupengen.v2i4.1032

Abstract

This community service program aims to enhance the financial management capacity of the Nutrition Management Service Unit (SPPG) Tanjungkerta Suryalaya in managing budgets and operational costs of the Free Nutritious Meal Program. The partner faced several challenges, including the absence of systematic budgeting, inconsistent financial recordkeeping, and limited understanding of financial transparency and accountability. The program was implemented using a participatory approach consisting of socialization, financial management training, hands-on practice in budget preparation and simple financial recording, and evaluation. The training was conducted through face-to-face sessions involving core administrators, treasurers, and operational staff of SPPG. The results indicate a significant improvement in participants’ understanding and skills in preparing activity-based budgets, recording daily financial transactions, and separating program finances from personal finances. In addition, the program produced supporting documents such as draft budgets, simple cash book formats, and basic financial report templates that can be sustainably applied. It can be concluded that this community service activity strengthens financial transparency and accountability and supports the sustainability of the Free Nutritious Meal Program as part of efforts to improve community nutrition services.
Co-Authors Ade Yusuf R. Hozin Abdul Fatah Sani Haryati Siti Amirah Makarim