Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Global Sustainable Agriculture
Noval Ibrahim, Hafnal
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Earth & Planetary Sciences Environmental Science

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Marketing Strategy for Rattan Crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency Iswarini, Harniatun; Pratami Ardina Ningrum, Puri; Noval Ibrahim, Hafnal
Journal of Global Sustainable Agriculture Vol 3, No 2 (2023)
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jgsa.v3i2.6393

Abstract

The purpose of this research was to study the marketing strategy of Pak Udin's rattan crafts in Sungai Baung Village, Rawas Ulu District, North Musi Rawas Regency. The research method used by researchers is a survey method. The sampling method in this study used a saturated sampling method and in this case the determination of respondents was carried out deliberately, namely 1 person Pak Udin as the owner of the rattan handicraft business. This is done with the consideration that the rattan handicraft business owner understands the activities and can provide the information and data needed in connection with research activities. The results showed that  SWOT matrix analysis shows alternative strategies that can be implemented by Mr. Udin's rattan handicraft business, namely: 1) Guaranteeing the quality of product Mr. Udin's rattan handicraft business products and maintaining product sales price stability, 2) Expanding the marketing network, 3) Innovating rattan woven products more uniqly and displays products, 4) Providing training to employees, looking for special workers in the field of marketing.
Co-Authors Iswarini, Harniatun Pratami Ardina Ningrum, Puri