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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Chrisna A Dewi
Institut Teknologi Adhi Tama Surabaya
Economics, Econometrics & Finance

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LEATHER JACKET UMKM WEBSITE DESIGN AND IMPLEMTATION TO SUPPORT PROMOTION INCREASE Hendro Nugroho; Suparjo Suparjo; Chrisna A Dewi; Linda A Lestari; Andy Rachman
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6853

Abstract

There are quite a lot of Micro, Small and Medium Enterprises (UMKM) in Sidoarjo, especially in the Candi and Tanggulangin areas. UMKM in the Candi area mainly have the type of leather jacket MSME business. The leather jacket business in Candi sub-district needs assistance to increase the business. The problem faced by UMKM in leather jackets is the promotion of the products they have made. During the COVID-19 pandemic, the leather jacket business experienced difficulties in sales promotions because consumers did not know about these local products. The form of assistance carried out to increase promotion is the creation of websites and blogs that will be easily accessible to all consumers. In making the design and implementation of the website using the Systems Development Life Cyscle (SDLC) model. The process is carried out with the stages of (1) planning, (2) Analysis, (3) Design, and (4) Implementation. The results obtained in making a website as a promotional medium can increase consumer interest in buying the desired leather jacket product.
Co-Authors Andy Rachman Hendro Nugroho Linda A Lestari Suparjo Suparjo